James L Oakley

University of North Carolina (UNC) at Charlotte

9201 University City Boulevard

Charlotte, NC 28223

United States

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Scholarly Papers (1)

1.

Multilevel, Hierarchical Linear Models and Marketing - This Is Not Your Adviser's OLS Model

Review of Marketing Research, Vol. 2, pp. 203-227, 2006
Number of pages: 25 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
University of North Carolina (UNC) at Charlotte, Vanderbilt University - MarketingVanderbilt University - Marketing and Indiana University Bloomington
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Abstract:

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