Anna Torres

Universitat Pompeu Fabra - Faculty of Economic and Business Sciences

Ramon Trias Fargas 25-27

Barcelona, 08005

Spain

SCHOLARLY PAPERS

1

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94

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2

Scholarly Papers (1)

1.

Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders

International Journal of Research in Marketing, Forthcoming
Number of pages: 12 Posted: 21 Oct 2011 Last Revised: 27 Aug 2014
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences, University of Groningen - Department of Marketing & Marketing Research, Universidad Carlos III de Madrid - Department of Business Administration and University of Groningen - Department of Marketing & Marketing Research
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Abstract:

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Global Brands, Brand Equity, Corporate Social Responsibility, Stakeholders