Yong Liu

University of Arizona

Associate Professor of Marketing and Gary M. Munsinger Chair in Entrepreneurship & Innovation

1130 E Helen Street

Tucson, AZ 85721

United States

http://www.u.arizona.edu/~yoliu/

SCHOLARLY PAPERS

19

DOWNLOADS
Rank 8,636

SSRN RANKINGS

Top 8,636

in Total Papers Downloads

5,177

SSRN RANKINGS

Top 6,112

in Total Papers Citations

82

!

Under construction: SSRN citations while be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (19)

1.

Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, Vol. 70, No. 3, pp. 74-89, 2006
Number of pages: 49 Posted: 26 Oct 2011 Last Revised: 08 Feb 2012
Yong Liu
University of Arizona
Downloads 2,772 (4,072)

Abstract:

Loading...

Word-of-mouth, Consumer-generated content, Movie, Forecasting, Consumer reviews, Online product reviews

2.

Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets

Forthcoming, Management Science, NET Institute Working Paper No. 10-22
Number of pages: 34 Posted: 20 Oct 2010 Last Revised: 27 Jun 2016
Scheller College of Business, Georgia Institute of Technology, University of Arizona and University of Maryland - Robert H. Smith School of Business
Downloads 565 (46,628)

Abstract:

Loading...

3.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 504 (53,730)

Abstract:

Loading...

4.

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation

Journal of Interactive Marketing, Vol. 24, No. 3, pp. 185-197, August 2010
Number of pages: 41 Posted: 26 Oct 2011 Last Revised: 09 Feb 2012
University of Georgia, University of Arizona and Syracuse University - Whitman School of Management
Downloads 365 (79,450)

Abstract:

Loading...

Word-of-Mouth, Online User Comments, Social Media, Professional Reviews, Third-party Reviews, Product Evaluation, Movies, Segmentation

5.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 328 (89,767)

Abstract:

Loading...

Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

6.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 170 (173,565)

Abstract:

Loading...

7.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 104 (253,611)

Abstract:

Loading...

Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

8.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University, School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 85 (288,939)

Abstract:

Loading...

third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

9.

Effects of Distribution Channel Structure in Markets with Vertically Differentiated Products

Quantitative Marketing and Economics, Vol. 7, No. 4, 377-397, 2009
Number of pages: 21 Posted: 05 Sep 2015
Xuan Zhao, Derek Atkins and Yong Liu
Wilfrid Laurier University, University of British Columbia (UBC) and University of Arizona
Downloads 65 (336,419)

Abstract:

Loading...

Distribution channel, Vertical differentiation, Product positioning, Anti-trust, Competition, Heterogeneity, Pricing, Quality

10.

Network Externalities in Online Video Games: An Empirical Analysis Utilizing Online Product Ratings

Marketing Letters, Forthcoming
Number of pages: 18 Posted: 06 Sep 2015
Yong Liu, Enping Mai and Jun Yang
University of Arizona, East Carolina University and University of Houston - Victoria - School of Business Administration
Downloads 60 (350,246)

Abstract:

Loading...

Network externalities · Network effects · Online product ratings · User reviews · Video games · Massively Multiplayer Online Role-Playing Games.

11.

Star Power in the Eye of the Beholder: A Study of the Influence of Stars in the Movie Industry

Marketing Letters, August 2013, pp. 1-12
Number of pages: 17 Posted: 05 Sep 2015
Tsinghua University - School of Economics & Management, University of Arizona and Syracuse University - Whitman School of Management
Downloads 46 (394,790)

Abstract:

Loading...

Entertainment Marketing, Movies, Movie Financing, New Product Strategies, Risk Mitigation, Stars, Star Power

12.

Demand and Distribution Relationships in the Ready-to-Drink Iced Tea Market: A Graphical Approach

Marketing Letters, 19 (1): 1-12, Lead Article, 2008
Number of pages: 12 Posted: 06 Sep 2015
Simon Fraser University (SFU) - Beedie School of Business, Concordia University, Quebec, University of Arizona and University of British Columbia (UBC) - Sauder School of Business
Downloads 28 (468,328)

Abstract:

Loading...

Distribution, Market evolution, Time series, Measurement and inference, Retailing, Competitive analysis

13.

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Marketing Science, 24 (4): 635-645, 2005
Number of pages: 24 Posted: 06 Sep 2015
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Concordia University, Quebec, University of Arizona and University of British Columbia (UBC)
Downloads 17 (529,168)

Abstract:

Loading...

distribution, marketing tools, movies, state-space diagrams, time series

14.

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters

Marketing Science, 23 (1): 120-133, 2004
Number of pages: 37 Posted: 06 Sep 2015
University of Arizona, University of British Columbia, Sauder School of Business, Students and University of British Columbia (UBC)
Downloads 15 (540,648)

Abstract:

Loading...

competition, competitive strategy, entertainment marketing, game theory, market structure, media, product policy

15.

The Value of Household Life Cycle Variables in Consumer Expenditure Research: An Empirical Examination

Canadian Journal of Administrative Sciences, 24 (4) 284-299, 2007
Number of pages: 16 Posted: 06 Sep 2015
Daniel Putler, Tieshan Li and Yong Liu
University of British Columbia, Sauder School of Business, Students, Concordia University, Quebec and University of Arizona
Downloads 15 (540,648)

Abstract:

Loading...

administrative science, consumer research, household life cycle, marketing research

16.

Click Fraud and the Adverse Effects of Competition

IEEE Intelligent Systems, 26 (6): 31-39, 2011
Number of pages: 9 Posted: 06 Sep 2015
Chinese Academy of Sciences (CAS), University of Arizona - Department of Management Information Systems, University of Arizona and Chinese Academy of Sciences (CAS)
Downloads 14 (546,529)

Abstract:

Loading...

17.

The Welfare and Equity Implications of Competition in Television Broadcasting: The Role of Viewer Tastes

Journal of Cultural Economics, Vol. 30, No. 2, 2006
Number of pages: 15 Posted: 06 Sep 2015
University of Arizona, University of British Columbia, Sauder School of Business, Students and University of British Columbia (UBC) - Sauder School of Business
Downloads 13 (552,460)

Abstract:

Loading...

broadcasting, television, competition, viewer taste, viewer welfare

18.

Are Nonprofits Unfair Competitors for Businesses? An Analytical Approach

Journal of Public Policy and Marketing, 23 (1): 65-79, 2004
Number of pages: 16 Posted: 06 Sep 2015
Yong Liu and Charles Weinberg
University of Arizona and University of British Columbia (UBC)
Downloads 11 (564,333)

Abstract:

Loading...

nonprofits, competitive strategy, game theory, market structure, pricing

19.

Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions

Posted: 18 Jan 2019 Last Revised: 20 Jan 2019
Karen Xie, Jianwei Liu, Wei Chen and Yong Liu
University of Denver, Daniels College of Business, Harbin Institute of Technology, University of Arizona - Eller College of Management and University of Arizona

Abstract:

Loading...

home sharing, sharing economy, spillover, destination marketing, tourist marketing, difference-in-differences