Yong Liu

University of Arizona

Professor of Marketing and Eller Professor

1130 E Helen Street

Tucson, AZ 85721

United States

http://https://eller.arizona.edu/people/yong-liu

  • University of Arizona

SCHOLARLY PAPERS

22

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SSRN CITATIONS
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SSRN RANKINGS

Top 4,288

in Total Papers Citations

138

CROSSREF CITATIONS

251

Scholarly Papers (22)

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1.

Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Journal of Marketing, Vol. 70, No. 3, pp. 74-89, 2006
Number of pages: 49 Posted: 26 Oct 2011 Last Revised: 08 Feb 2012
Yong Liu
University of Arizona
Downloads 3,623 (5,479)
Citation 64

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Word-of-mouth, Consumer-generated content, Movie, Forecasting, Consumer reviews, Online product reviews

2.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
Yong Liu, Yubo Chen, Robert Lusch, Hsinchun Chen, David Zimbra and Shuo Zeng
University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 1,085 (35,313)

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3.

Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets

Forthcoming, Management Science, NET Institute Working Paper No. 10-22
Number of pages: 34 Posted: 20 Oct 2010 Last Revised: 27 Jun 2016
Mingfeng Lin, Yong Liu and Siva Viswanathan
Scheller College of Business, Georgia Institute of Technology, University of Arizona and University of Maryland - Robert H. Smith School of Business
Downloads 646 (71,505)
Citation 12

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4.

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation

Journal of Interactive Marketing, Vol. 24, No. 3, pp. 185-197, August 2010
Number of pages: 41 Posted: 26 Oct 2011 Last Revised: 09 Feb 2012
Anindita Chakravarty, Yong Liu and Tridib Mazumdar
University of Georgia, University of Arizona and Syracuse University - Whitman School of Management
Downloads 449 (111,642)
Citation 6

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Word-of-Mouth, Online User Comments, Social Media, Professional Reviews, Third-party Reviews, Product Evaluation, Movies, Segmentation

5.

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

Marketing Science, Forthcoming
Number of pages: 66 Posted: 08 Aug 2022 Last Revised: 17 Jan 2023
Junming Yin, Zisu Wang, Yue (Katherine) Feng and Yong Liu
Carnegie Mellon University, University of Arizona - Department of Management Information Systems, Hong Kong Polytechnic University - Department of Management and Marketing and University of Arizona
Downloads 409 (125,944)
Citation 1

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digital content consumption, video game, behavioral dynamics, marked point process, attention mechanism, recurrent neural network

6.

Social Learning in Networks of Friends versus Strangers

Marketing Science, Forthcoming
Number of pages: 41 Posted: 17 Dec 2014
Jurui Zhang, Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 399 (128,158)
Citation 7

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Social Learning, Social Interaction, Social Networks, Social Media, Cascade, Observational Learning

7.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 320 (163,110)

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8.

When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews

Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Number of pages: 20 Posted: 20 Dec 2014
Yubo Chen, Yong Liu and Jurui Zhang
Tsinghua University, School of Economics & Management, University of Arizona and University of Massachusetts Boston - College of Management
Downloads 168 (302,153)
Citation 6

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third-party product review, advertising, professional reviews, media critics, firm valuation, movies, entertainment industry, event study

9.

How Incumbents Beat Disruption? Evidence from Hotel Responses to Home Sharing

Production and Operations Management. Forthcoming
Number of pages: 59 Posted: 23 Oct 2019 Last Revised: 30 Mar 2023
Jianwei Liu, Karen Xie, Wei Chen, Yong Liu and Yunlong Sun
Dalian University of Technology, University of Connecticut - Department of Operations & Information Management, University of Connecticut - Department of Operations & Information Management, University of Arizona and affiliation not provided to SSRN
Downloads 162 (311,675)
Citation 1

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Sharing economy, incumbent firms, management responses, difference-in-differences, deep learning

10.

Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

Journal of Marketing, 73 (6): 214-226, 2010
Number of pages: 40 Posted: 05 Sep 2015
Yubo Chen, Shankar Ganesan and Yong Liu
Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing and University of Arizona
Downloads 155 (323,522)
Citation 9

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Product recalls, Firm financial value, Proactive and passive strategies, Firm reputation, Crisis management, Event study

11.

Star Power in the Eye of the Beholder: A Study of the Influence of Stars in the Movie Industry

Marketing Letters, August 2013, pp. 1-12
Number of pages: 17 Posted: 05 Sep 2015
Angela Xia Liu, Yong Liu and Tridib Mazumdar
UNC Charlotte, University of Arizona and Syracuse University - Whitman School of Management
Downloads 119 (397,237)

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Entertainment Marketing, Movies, Movie Financing, New Product Strategies, Risk Mitigation, Stars, Star Power

12.

Effects of Distribution Channel Structure in Markets with Vertically Differentiated Products

Quantitative Marketing and Economics, Vol. 7, No. 4, 377-397, 2009
Number of pages: 21 Posted: 05 Sep 2015
Xuan Zhao, Derek Atkins and Yong Liu
Wilfrid Laurier University, University of British Columbia (UBC) and University of Arizona
Downloads 115 (407,226)

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Distribution channel, Vertical differentiation, Product positioning, Anti-trust, Competition, Heterogeneity, Pricing, Quality

13.

Network Externalities in Online Video Games: An Empirical Analysis Utilizing Online Product Ratings

Marketing Letters, Forthcoming
Number of pages: 18 Posted: 06 Sep 2015
Yong Liu, Enping Mai and Jun Yang
University of Arizona, East Carolina University and University of Houston - Victoria - School of Business Administration
Downloads 98 (456,017)
Citation 1

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Network externalities · Network effects · Online product ratings · User reviews · Video games · Massively Multiplayer Online Role-Playing Games.

14.

When "Signals" Boomerang: Employers' Reactions to a Novel Signaling Mechanism

Number of pages: 59 Posted: 06 May 2023
Qiang Gao, Mingfeng Lin and Yong Liu
Zicklin School of Business, City University of New York, Scheller College of Business, Georgia Institute of Technology and University of Arizona
Downloads 47 (674,764)

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guarantee, reputation, online labor market, contract, information asymmetry

15.

Demand and Distribution Relationships in the Ready-to-Drink Iced Tea Market: A Graphical Approach

Marketing Letters, 19 (1): 1-12, Lead Article, 2008
Number of pages: 12 Posted: 06 Sep 2015
Bob Krider, Tieshan Li, Yong Liu and Charles Weinberg
Simon Fraser University (SFU) - Beedie School of Business, Concordia University, Quebec, University of Arizona and University of British Columbia (UBC) - Sauder School of Business
Downloads 39 (726,458)

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Distribution, Market evolution, Time series, Measurement and inference, Retailing, Competitive analysis

16.

The Welfare and Equity Implications of Competition in Television Broadcasting: The Role of Viewer Tastes

Journal of Cultural Economics, Vol. 30, No. 2, 2006
Number of pages: 15 Posted: 06 Sep 2015
Yong Liu, Daniel Putler and Charles Weinberg
University of Arizona, University of British Columbia, Sauder School of Business, Students and University of British Columbia (UBC) - Sauder School of Business
Downloads 36 (747,751)
Citation 1

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broadcasting, television, competition, viewer taste, viewer welfare

17.

Click Fraud and the Adverse Effects of Competition

IEEE Intelligent Systems, 26 (6): 31-39, 2011
Number of pages: 9 Posted: 06 Sep 2015
Xiarong Li, Daniel D. Zeng, Yong Liu and Yanwu Yang
Chinese Academy of Sciences (CAS), University of Arizona - Department of Management Information Systems, University of Arizona and Chinese Academy of Sciences (CAS)
Downloads 35 (755,058)

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18.

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters

Marketing Science, 23 (1): 120-133, 2004
Number of pages: 37 Posted: 06 Sep 2015
Yong Liu, Daniel Putler and Charles Weinberg
University of Arizona, University of British Columbia, Sauder School of Business, Students and University of British Columbia (UBC)
Downloads 35 (755,058)
Citation 8

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competition, competitive strategy, entertainment marketing, game theory, market structure, media, product policy

19.

Are Nonprofits Unfair Competitors for Businesses? An Analytical Approach

Journal of Public Policy and Marketing, 23 (1): 65-79, 2004
Number of pages: 16 Posted: 06 Sep 2015
Yong Liu and Charles Weinberg
University of Arizona and University of British Columbia (UBC)
Downloads 33 (769,988)
Citation 2

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nonprofits, competitive strategy, game theory, market structure, pricing

20.

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Marketing Science, 24 (4): 635-645, 2005
Number of pages: 24 Posted: 06 Sep 2015
Bob E. Krider, Tieshan Li, Yong Liu and Charles Weinberg
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Concordia University, Quebec, University of Arizona and University of British Columbia (UBC)
Downloads 29 (801,553)
Citation 1

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distribution, marketing tools, movies, state-space diagrams, time series

21.

The Value of Household Life Cycle Variables in Consumer Expenditure Research: An Empirical Examination

Canadian Journal of Administrative Sciences, 24 (4) 284-299, 2007
Number of pages: 16 Posted: 06 Sep 2015
Daniel Putler, Tieshan Li and Yong Liu
University of British Columbia, Sauder School of Business, Students, Concordia University, Quebec and University of Arizona
Downloads 25 (835,008)

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administrative science, consumer research, household life cycle, marketing research

22.

Enhancing Customer Experiences through Home Sharing: Evidence from Attraction Review Analytics

Posted: 18 Jan 2019 Last Revised: 03 Jul 2023
Karen Xie, Jianwei Liu, Wei Chen and Yong Liu
University of Connecticut - Department of Operations & Information Management, Dalian University of Technology, University of Connecticut - Department of Operations & Information Management and University of Arizona

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Platform-based markets, sharing economy, home sharing, travel attractions, customer experience, difference-in-differences, propensity score matching, machine learning