John R. Hauser

MIT Sloan School of Management

Kirin Professor of Marketing Co-director

International Center for Research on the Mngmt Tech.

Cambridge, MA 02142

United States

SCHOLARLY PAPERS

11

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50

Scholarly Papers (11)

1.

Research on Innovation: A Review and Agenda for Marketing Science

Marketing Science, Forthcoming
Number of pages: 64 Posted: 11 Jun 2006
John R. Hauser, Gerard J. Tellis and Abbie Griffin
MIT Sloan School of Management, University of Southern California - Marshall School of Business, Department of Marketing and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 1,908 (5,162)
Citation 21

Abstract:

Innovation, new products, consumer innovativeness, diffusion models, network externalities, strategic entry, defensive strategy, ideation, rewards to entrants, metrics

'Listening In' to Find Unmet Customer Needs and Solutions

MIT Sloan Working Paper No. 4257-02
Number of pages: 29 Posted: 11 Oct 2002
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 700 (26,926)
Citation 1

Abstract:

Product Development, Web-based Virtual Advisors, Purchasing Decisions, Unmet Customer Needs, Truck Town Virtual Advisor

'Listening In' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 604 (32,942)
Citation 1

Abstract:

Virtual Advisors, Customer Preferences

3.

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

MIT Sloan Working Paper No. 4285-03
Number of pages: 32 Posted: 24 Feb 2003
Olivier Toubia, John R. Hauser and Duncan Simester
MIT Sloan School of Management, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 454 (46,915)
Citation 9

Abstract:

4.
Downloads 431 ( 51,522)
Citation 14

Fast Polyhedral Adaptive Conjoint Estimation

MIT Sloan Working Paper No. 4171-01
Number of pages: 39 Posted: 02 Oct 2001
Olivier Toubia, Duncan Simester and John R. Hauser
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 220 (109,059)
Citation 14

Abstract:

Fast Polyhedral Adaptive Conjoint Estimation

MIT Sloan Working Paper No. 4279-02
Number of pages: 45 Posted: 28 Jan 2003
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, MIT Sloan School of Management and UCLA Medical School Urology Research
Downloads 211 (113,700)
Citation 14

Abstract:

5.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Song Lin, Juanjuan Zhang and John R. Hauser
HKUST Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 418 (49,027)
Citation 1

Abstract:

dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability

6.

Greedoid-Based Noncompensatory Inference

MIT Sloan Research Paper No. 4583-05, Journal of Marketing Science, Forthcoming
Number of pages: 39 Posted: 16 Feb 2006
Michael Yee, Ely Dahan, John R. Hauser and James B. Orlin
Massachusetts Institute of Technology (MIT) - Operations Research Center, UCLA Medical School Urology Research, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 195 (120,127)
Citation 4

Abstract:

Lexicography, Noncompensatory decision rules, Choice heuristics, Optimization methods in marketing, Conjoint analysis, Product development, Consideration sets.

7.

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

Number of pages: 53 Posted: 29 Jul 2012
Gui Liberali, Glen L. Urban and John R. Hauser
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 51 (284,451)

Abstract:

Competitive Information, Brand Consideration, Electronic Marketing, Information Search, Signaling, Trust

8.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Posted: 28 Feb 2014
Harvard Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia Business School - Marketing and Columbia Business School - International Business

Abstract:

theory and practice, store brands, banner ads, market growth, retail price, social networks

9.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

10.

Internal Customers and Internal Suppliers

Sloan School Working Paper No. 3759
Posted: 02 Sep 1999
John R. Hauser, Duncan Simester and Birger Wernerfelt
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

11.

Premarket Forecasting Of Really New Products

Sloan School Working Paper No. 3689
Posted: 10 Oct 1998
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Bentley University - Department of Marketing and MIT Sloan School of Management

Abstract: