John R. Hauser

MIT Sloan School of Management

Kirin Professor of Marketing Co-director

International Center for Research on the Mngmt Tech.

Cambridge, MA 02142

United States

SCHOLARLY PAPERS

16

DOWNLOADS
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in Total Papers Downloads

5,984

SSRN CITATIONS
Rank 10,582

SSRN RANKINGS

Top 10,582

in Total Papers Citations

25

CROSSREF CITATIONS

63

Scholarly Papers (16)

1.

Research on Innovation: A Review and Agenda for Marketing Science

Marketing Science, Forthcoming
Number of pages: 64 Posted: 11 Jun 2006
John R. Hauser, Gerard J. Tellis and Abbie Griffin
MIT Sloan School of Management, University of Southern California - Marshall School of Business, Department of Marketing and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 2,088 (6,762)
Citation 2

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Innovation, new products, consumer innovativeness, diffusion models, network externalities, strategic entry, defensive strategy, ideation, rewards to entrants, metrics

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan Working Paper No. 4257-02
Number of pages: 29 Posted: 11 Oct 2002
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 713 (34,564)
Citation 1

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Product Development, Web-based Virtual Advisors, Purchasing Decisions, Unmet Customer Needs, Truck Town Virtual Advisor

'Listening in' to Find Unmet Customer Needs and Solutions

MIT Sloan School Working Paper No. 4276-03
Number of pages: 39 Posted: 28 Jan 2003
Glen L. Urban and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 639 (40,046)
Citation 3

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Virtual Advisors, Customer Preferences

3.

Identifying Customer Needs from User-Generated Content

Number of pages: 50 Posted: 14 Jun 2017 Last Revised: 16 Jul 2018
Artem Timoshenko and John R. Hauser
Kellogg School of Management, Northwestern University and MIT Sloan School of Management
Downloads 552 (49,211)
Citation 4

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Customer Needs, Online Reviews, Machine Learning, Voice of the Customer, User-generated Content, Market Research, Text Mining; Deep Learning, Natural Language Processing

4.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Song Lin, Juanjuan Zhang and John R. Hauser
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 479 (58,929)
Citation 8

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dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability

5.

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

MIT Sloan Working Paper No. 4285-03
Number of pages: 32 Posted: 24 Feb 2003
Olivier Toubia, John R. Hauser and Duncan Simester
MIT Sloan School of Management, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 478 (59,095)
Citation 8

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6.
Downloads 448 ( 63,946)
Citation 4

Fast Polyhedral Adaptive Conjoint Estimation

MIT Sloan Working Paper No. 4171-01
Number of pages: 39 Posted: 02 Oct 2001
Olivier Toubia, Duncan Simester and John R. Hauser
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 225 (136,257)
Citation 2

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Fast Polyhedral Adaptive Conjoint Estimation

MIT Sloan Working Paper No. 4279-02
Number of pages: 45 Posted: 28 Jan 2003
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, MIT Sloan School of Management and University of California, Los Angeles (UCLA) - Department of Urology
Downloads 223 (137,469)
Citation 3

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7.

Greedoid-Based Noncompensatory Inference

MIT Sloan Research Paper No. 4583-05, Journal of Marketing Science, Forthcoming
Number of pages: 39 Posted: 16 Feb 2006
Michael Yee, Ely Dahan, John R. Hauser and James B. Orlin
Massachusetts Institute of Technology (MIT) - Operations Research Center, University of California, Los Angeles (UCLA) - Department of Urology, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 201 (152,088)

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Lexicography, Noncompensatory decision rules, Choice heuristics, Optimization methods in marketing, Conjoint analysis, Product development, Consideration sets.

8.

Recommending Products When Consumers Learn Their Preferences

Number of pages: 40 Posted: 19 Jan 2013 Last Revised: 19 Feb 2018
Daria Dzyabura and John R. Hauser
New economic school and MIT Sloan School of Management
Downloads 117 (239,101)
Citation 1

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Search, Constructed preferences, Decision making under uncertainty, Choice models, Learning

9.

Leveraging the Power of Images in Managing Product Return Rates

Number of pages: 33 Posted: 27 Jul 2018 Last Revised: 06 Sep 2019
New economic school, Frankfurt School of Finance & Management gemeinnützige GmbH, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT)
Downloads 116 (240,599)

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machine learning, image processing, product returns

10.

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

Number of pages: 53 Posted: 29 Jul 2012
Gui Liberali, Glen L. Urban and John R. Hauser
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 68 (336,722)
Citation 1

Abstract:

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Competitive Information, Brand Consideration, Electronic Marketing, Information Search, Signaling, Trust

11.

Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach

Number of pages: 37 Posted: 19 Jul 2019
Alex Burnap, John R. Hauser and Artem Timoshenko
MIT Sloan School of Management, MIT Sloan School of Management and Kellogg School of Management, Northwestern University
Downloads 59 (362,068)

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Aesthetics, Generative Adversarial Networks, Generating New Products, Machine Learning, Prelaunch Forecasting, Product Development, Variational Autoencoders.

12.

Soul and Machine (Learning)

Number of pages: 19 Posted: 24 Sep 2019
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), MIT Sloan School of Management, Duke University, Fuqua School of Business, Carnegie Mellon University - David A. Tepper School of Business, Netflix, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 26 (491,176)

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Machine learning, marketing

13.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Posted: 28 Feb 2014
Harvard University - Business School (HBS), University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia Business School - Marketing and Columbia Business School - International Business

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theory and practice, store brands, banner ads, market growth, retail price, social networks

14.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

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15.

Internal Customers and Internal Suppliers

Sloan School Working Paper No. 3759
Posted: 02 Sep 1999
John R. Hauser, Duncan Simester and Birger Wernerfelt
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

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16.

Premarket Forecasting of Really New Products

Sloan School Working Paper No. 3689
Posted: 10 Oct 1998
Glen L. Urban, Bruce D. Weinberg and John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Bentley University - Department of Marketing and MIT Sloan School of Management

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