International Center for Research on the Mngmt Tech.
Cambridge, MA 02142
MIT Sloan School of Management
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Innovation, new products, consumer innovativeness, diffusion models, network externalities, strategic entry, defensive strategy, ideation, rewards to entrants, metrics
Product Development, Web-based Virtual Advisors, Purchasing Decisions, Unmet Customer Needs, Truck Town Virtual Advisor
Virtual Advisors, Customer Preferences
dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability
Lexicography, Noncompensatory decision rules, Choice heuristics, Optimization methods in marketing, Conjoint analysis, Product development, Consideration sets.
Competitive Information, Brand Consideration, Electronic Marketing, Information Search, Signaling, Trust
Voice of the Customer, Machine Learning, User-Generated Content, Customer Needs, Online Reviews, Market Research, Text Mining, Deep Learning, Natural Language Processing
theory and practice, store brands, banner ads, market growth, retail price, social networks
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