Sepandar Kamvar

Massachusetts Institute of Technology (MIT) - MIT Media Laboratory

20 Ames St.

Cambridge, MA 02139-4307

United States

SCHOLARLY PAPERS

1

DOWNLOADS

481

CITATIONS

1

Scholarly Papers (1)

1.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Cassie Mogilner, Jennifer Aaker and Sepandar Kamvar
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 481 (57,765)
Citation 1

Abstract:

Loading...

brand management, power and influence, marketing implemetation, customer relations, consumer choice, advertising, organizational change, marketing strategy, motivation, market research, happiness