Author Page for Sridhar Moorthy

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Marketing Science, Vol. 38(5), p. 793-811, 2019

Number of pages: 51 Posted: 29 Nov 2017 Last Revised: 14 Oct 2019

Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio

University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Rotman School of Management and Marshall School of Business - University of Southern California

Downloads 741 (74,026)

Citation 7

Abstract:

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The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15

Number of pages: 40 Posted: 17 Jan 2006

Sridhar Moorthy and Dilip Soman

University of Toronto - Rotman School of Management and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)

Downloads 536 (111,715)

Citation 1

Abstract:

3.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018

Bart J. Bronnenberg, Jean-Pierre Dubé and Sridhar Moorthy

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management

Downloads 435 (143,627)

Citation 2

Abstract:

4.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789

Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013

Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu

Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 367 (174,065)

Abstract:

5.

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Simon Business School Working Paper No. FR 15-18, Rotman School of Management Working Paper No. 2600716

Number of pages: 74 Posted: 27 May 2015 Last Revised: 02 Jun 2016

Ron N. Bar (formerly Borkovsky), Avi Goldfarb, Avery Haviv and Sridhar Moorthy

Independent, University of Toronto - Rotman School of Management, University of Rochester - Simon Business School and University of Toronto - Rotman School of Management

Downloads 359 (178,413)

Abstract:

6.

Price-Matching Guarantees

Sauder School of Business Working Paper

Number of pages: 41 Posted: 04 Dec 2002

Sridhar Moorthy and Ralph A. Winter

University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Division of Finance

Downloads 285 (228,553)

Citation 18

Abstract:

7.

Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales

Rotman School of Management Working Paper No. 3177145

Number of pages: 46 Posted: 23 May 2018 Last Revised: 18 Apr 2019

Masakazu Ishihara and Sridhar Moorthy

New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management

Downloads 245 (266,478)

Abstract:

8.

Advertising Platforms and Privacy

Rotman School of Management Working Paper No. 4248339

Number of pages: 78 Posted: 19 Oct 2022

Ruizhi Zhu, Sridhar Moorthy and Xianwen Shi

Northeastern University - Marketing Area, University of Toronto - Rotman School of Management and University of Toronto - Department of Economics

Downloads 198 (326,598)

Abstract:

9.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252

Number of pages: 20 Posted: 18 Feb 2016

Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky

Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Reichman University, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business

Downloads 68 (716,291)

Citation 1

Abstract:

10.

Breaking the Charm: How Odd Pricing Fails in Housing Markets *

Number of pages: 65 Posted: 23 Apr 2025

Lu Han, Sridhar Moorthy and Ben Sand

University of Wisconsin at Madison, University of Toronto - Rotman School of Management and York University

Downloads 13 (1,229,372)

Abstract:

11.

Can Brand Extension Signal Product Quality?

Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007

Posted: 24 Oct 2012

Sridhar Moorthy

University of Toronto - Rotman School of Management

Abstract:

12.

Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy

Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112

Posted: 23 Oct 2012

Birger Wernerfelt, Kevin Lane Keller and Sridhar Moorthy

Massachusetts Institute of Technology (MIT) - Sloan School of Management, Dartmouth College - Tuck School of Business and University of Toronto - Rotman School of Management

Abstract:

13.

Measuring Brand Value in an Equilibrium Framework

Posted: 19 Jul 2006

Avi Goldfarb, Steven Qiang Lu and Sridhar Moorthy

University of Toronto - Rotman School of Management, University of Sydney Business School and University of Toronto - Rotman School of Management

Abstract:

14.

Advertising and Quality: An Empirical Analysis

Posted: 01 Jul 1998

Sridhar Moorthy and Hao Zhao

University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract:

15.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01

Posted: 21 May 1998

Sridhar Moorthy and Kannan Srinivasan

University of Toronto - Rotman School of Management and Carnegie Mellon University

Abstract:

16.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Posted: 20 May 1998

Ramarao Desiraju and Sridhar Moorthy

University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

Abstract:

17.

A Model of Price Promotions with Consumer Search

Posted: 09 May 1998

Jeffrey Banks and Sridhar Moorthy

affiliation not provided to SSRN and University of Toronto - Rotman School of Management

Abstract:

18.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277

Posted: 29 Apr 1998 Last Revised: 09 Mar 2011

Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar

University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Abstract:

19.

Is There a Presence Effect?

Posted: 21 Apr 1998

Sridhar Moorthy, Purushottam Papatla and Purushottam Papatla

University of Toronto - Rotman School of Management and University of Wisconsin-MilwaukeeUniversity of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business

Sridhar Moorthy

University of Toronto - Rotman School of Management

Professor of Marketing

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Scholarly Papers (19)

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