Sridhar Moorthy

University of Toronto - Rotman School of Management

Professor of Marketing

105 St. George Street

Toronto, Ontario M5S 3E6

Canada

http://www.rotman.utoronto.ca/~moorthy

SCHOLARLY PAPERS

14

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22

Scholarly Papers (14)

1.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15
Number of pages: 40 Posted: 17 Jan 2006
Sridhar Moorthy and Dilip Soman
University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
Downloads 455 (46,525)

Abstract:

mail-in rebates, sales promotions, purchase, redemption, consumer effort

2.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in Saint Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 297 (77,521)
Citation 1

Abstract:

marketing strategy, game theory, reference dependence, fairness, confirmatory bias

3.

Price-Matching Guarantees

Sauder School of Business Working Paper
Number of pages: 41 Posted: 04 Dec 2002
Sridhar Moorthy and Ralph A. Winter
University of Toronto - Rotman School of Management and University of British Columbia - Sauder School of Business
Downloads 200 (114,152)
Citation 20

Abstract:

4.

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Simon Business School Working Paper No. FR 15-18, Rotman School of Management Working Paper No. 2600716
Number of pages: 74 Posted: 27 May 2015 Last Revised: 02 Jun 2016
Ron N. Borkovsky, Avi Goldfarb, Avery Haviv and Sridhar Moorthy
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management, University of Rochester - Simon Business School and University of Toronto - Rotman School of Management
Downloads 25 (169,172)

Abstract:

branding; brand value; structural estimation; dynamic oligopoly

5.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 0 (404,297)
Citation 1

Abstract:

political marketing, elections, campaigns, advertising

6.

Can Brand Extension Signal Product Quality?

Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007
Posted: 24 Oct 2012
Sridhar Moorthy
University of Toronto - Rotman School of Management

Abstract:

brand extension, signaling, product quality, game theory

7.

Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy

Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Posted: 23 Oct 2012
Birger Wernerfelt, Kevin Lane Keller and Sridhar Moorthy
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Dartmouth College - Tuck School of Business and University of Toronto - Rotman School of Management

Abstract:

brand extension, signaling, product quality, game theory

8.

Measuring Brand Value in an Equilibrium Framework

Posted: 19 Jul 2006
Avi Goldfarb, Qiang Lu and Sridhar Moorthy
University of Toronto - Rotman School of Management, University of Sydney Business School and University of Toronto - Rotman School of Management

Abstract:

brand value, brand equity, NEIO, structural modeling

9.

Advertising and Quality: An Empirical Analysis

Working Paper MS 95-04
Posted: 01 Jul 1998
Sridhar Moorthy and Hao Zhao
University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract:

10.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

Abstract:

11.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Simon School of Business Working Paper MS 95-06
Posted: 20 May 1998
Ramarao Desiraju and Sridhar Moorthy
University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

Abstract:

12.

A Model Of Price Promotions With Consumer Search

Simon School of Business Working Paper MS 95-01
Posted: 09 May 1998
Jeffrey Banks and Sridhar Moorthy
affiliation not provided to SSRN and University of Toronto - Rotman School of Management

Abstract:

13.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277
Posted: 29 Apr 1998 Last Revised: 09 Mar 2011
Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar
University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Abstract:

Information search, price search

14.

Is There a Presence Effect?

Simon School of Business Working Paper MS 95-05
Posted: 21 Apr 1998
Sridhar Moorthy and Purushottam Papatla
University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract: