Sridhar Moorthy

University of Toronto - Rotman School of Management

Professor of Marketing

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

http://www.rotman.utoronto.ca/~moorthy

SCHOLARLY PAPERS

17

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22

Scholarly Papers (17)

1.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15
Number of pages: 40 Posted: 17 Jan 2006
Sridhar Moorthy and Dilip Soman
University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
Downloads 486 (56,018)

Abstract:

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mail-in rebates, sales promotions, purchase, redemption, consumer effort

2.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 321 (91,500)
Citation 1

Abstract:

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

3.

Price-Matching Guarantees

Sauder School of Business Working Paper
Number of pages: 41 Posted: 04 Dec 2002
Sridhar Moorthy and Ralph A. Winter
University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Division of Finance
Downloads 228 (131,014)
Citation 20

Abstract:

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4.

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Simon Business School Working Paper No. FR 15-18, Rotman School of Management Working Paper No. 2600716
Number of pages: 74 Posted: 27 May 2015 Last Revised: 02 Jun 2016
affiliation not provided to SSRN, University of Toronto - Rotman School of Management, University of Rochester - Simon Business School and University of Toronto - Rotman School of Management
Downloads 195 (151,977)

Abstract:

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branding; brand value; structural estimation; dynamic oligopoly

5.

Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales

Rotman School of Management Working Paper No. 3177145
Number of pages: 46 Posted: 23 May 2018 Last Revised: 18 Apr 2019
Masakazu Ishihara and Sridhar Moorthy
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 84 (289,908)

Abstract:

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Brand Extensions, Movie Sequels, Experience Goods, Search Goods

6.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 33 (443,339)
Citation 1

Abstract:

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political marketing, elections, campaigns, advertising

7.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Bart J. Bronnenberg, Jean-Pierre Dubé and Sridhar Moorthy
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 23 (492,958)

Abstract:

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brand, branding, preferences, consumer, marketing

8.

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Marketing Science, Forthcomig
Number of pages: 51 Posted: 29 Nov 2017
Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Rotman School of Management and Marshall School of Business, University of Southern California
Downloads 297

Abstract:

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online reviews, advertising, TripAdvisor, regression discontinuity, hotels

9.

Can Brand Extension Signal Product Quality?

Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007
Posted: 24 Oct 2012
Sridhar Moorthy
University of Toronto - Rotman School of Management

Abstract:

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brand extension, signaling, product quality, game theory

10.

Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy

Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Posted: 23 Oct 2012
Birger Wernerfelt, Kevin Lane Keller and Sridhar Moorthy
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Dartmouth College - Tuck School of Business and University of Toronto - Rotman School of Management

Abstract:

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brand extension, signaling, product quality, game theory

11.

Measuring Brand Value in an Equilibrium Framework

Posted: 19 Jul 2006
Avi Goldfarb, Qiang (Steven) Lu and Sridhar Moorthy
University of Toronto - Rotman School of Management, University of Sydney Business School and University of Toronto - Rotman School of Management

Abstract:

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brand value, brand equity, NEIO, structural modeling

12.

Advertising and Quality: An Empirical Analysis

Working Paper MS 95-04
Posted: 01 Jul 1998
Sridhar Moorthy and Hao Zhao
University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract:

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13.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

Abstract:

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14.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Simon School of Business Working Paper MS 95-06
Posted: 20 May 1998
Ramarao Desiraju and Sridhar Moorthy
University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

Abstract:

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15.

A Model of Price Promotions with Consumer Search

Simon School of Business Working Paper MS 95-01
Posted: 09 May 1998
Jeffrey Banks and Sridhar Moorthy
affiliation not provided to SSRN and University of Toronto - Rotman School of Management

Abstract:

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16.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277
Posted: 29 Apr 1998 Last Revised: 09 Mar 2011
Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar
University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Abstract:

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Information search, price search

17.

Is There a Presence Effect?

Simon School of Business Working Paper MS 95-05
Posted: 21 Apr 1998
Sridhar Moorthy and Purushottam Papatla
University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract:

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