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Sridhar Moorthy

University of Toronto - Rotman School of Management

Professor of Marketing

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

http://www.rotman.utoronto.ca/~moorthy

  • University of Toronto - Rotman School of Management

SCHOLARLY PAPERS

14

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1,178

CITATIONS
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Top 15,872

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22

Scholarly Papers (14)

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1.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15
Number of pages: 40 Posted: 17 Jan 2006
Sridhar Moorthy and Dilip Soman
University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
Downloads 455 (48,842)

Abstract:

mail-in rebates, sales promotions, purchase, redemption, consumer effort

2.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 297 (80,953)
Citation 1

Abstract:

marketing strategy, game theory, reference dependence, fairness, confirmatory bias

3.

Price-Matching Guarantees

Sauder School of Business Working Paper
Number of pages: 41 Posted: 04 Dec 2002
Sridhar Moorthy and Ralph A. Winter
University of Toronto - Rotman School of Management and University of British Columbia - Sauder School of Business
Downloads 200 (118,889)
Citation 20

Abstract:

4.

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Simon Business School Working Paper No. FR 15-18, Rotman School of Management Working Paper No. 2600716
Number of pages: 74 Posted: 27 May 2015 Last Revised: 02 Jun 2016
Ron N. Borkovsky, Avi Goldfarb, Avery Haviv and Sridhar Moorthy
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management, University of Rochester - Simon Business School and University of Toronto - Rotman School of Management
Downloads 25 (162,020)

Abstract:

branding; brand value; structural estimation; dynamic oligopoly

5.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 0 (409,402)
Citation 1

Abstract:

political marketing, elections, campaigns, advertising

6.

Can Brand Extension Signal Product Quality?

Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007
Posted: 24 Oct 2012
Sridhar Moorthy
University of Toronto - Rotman School of Management

Abstract:

brand extension, signaling, product quality, game theory

7.

Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy

Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Posted: 23 Oct 2012
Birger Wernerfelt, Kevin Lane Keller and Sridhar Moorthy
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Dartmouth College - Tuck School of Business and University of Toronto - Rotman School of Management

Abstract:

brand extension, signaling, product quality, game theory

8.

Measuring Brand Value in an Equilibrium Framework

Posted: 19 Jul 2006
Avi Goldfarb, Qiang (Steven) Lu and Sridhar Moorthy
University of Toronto - Rotman School of Management, University of Sydney Business School and University of Toronto - Rotman School of Management

Abstract:

brand value, brand equity, NEIO, structural modeling

9.

Advertising and Quality: An Empirical Analysis

Working Paper MS 95-04
Posted: 01 Jul 1998
Sridhar Moorthy and Hao Zhao
University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract:

10.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

Abstract:

11.

Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

Simon School of Business Working Paper MS 95-06
Posted: 20 May 1998
Ramarao Desiraju and Sridhar Moorthy
University of Central Florida - College of Business Administration and University of Toronto - Rotman School of Management

Abstract:

12.

A Model Of Price Promotions With Consumer Search

Simon School of Business Working Paper MS 95-01
Posted: 09 May 1998
Jeffrey Banks and Sridhar Moorthy
affiliation not provided to SSRN and University of Toronto - Rotman School of Management

Abstract:

13.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277
Posted: 29 Apr 1998 Last Revised: 09 Mar 2011
Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar
University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Abstract:

Information search, price search

14.

Is There a Presence Effect?

Simon School of Business Working Paper MS 95-05
Posted: 21 Apr 1998
Sridhar Moorthy and Purushottam Papatla
University of Toronto - Rotman School of Management and affiliation not provided to SSRN

Abstract:

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