Joseph F. Hair

Kennesaw State University

1000 Chastain Rd

Kennesaw, GA 30144

United States

SCHOLARLY PAPERS

23

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Scholarly Papers (23)

1.

Editorial - Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

Long Range Planning, Volume 46, Issues 1-2, pp. 1-12
Number of pages: 12 Posted: 16 Mar 2013
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg
Downloads 3,517 (2,760)
Citation 2

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strategic management, patial least squares, PLS, path modeling, structural equation modeling, SEM

2.

Editorial - Partial Least Squares: The Better Approach to Structural Equation Modeling?

Long Range Planning, Vol. 45, Issues 5-6, pp. 312-319, 2012, DOI: 10.1016/j.lrp.2012.09.011
Number of pages: 8 Posted: 06 Mar 2013
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg
Downloads 873 (26,360)

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partial least squares, PLS, structural equation modeling, SEM, path modeling, strategic management

3.

AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool

Brazilian Journal of Marketing, 13(2), March 2014
Number of pages: 12 Posted: 25 Oct 2015
Joseph F. Hair, Marcelo Gabriel and Vijay Patel
Kennesaw State University, Universidade Nove de Julho (UNINOVE) and Kennesaw State University
Downloads 608 (43,127)

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Struc tural Equation Modeling (SEM); Covariance-Based SEM; AMOS; Marketing Research

4.

The Use of Partial Least Squares (PLS) to Address Marketing Management Topics

Journal of Marketing Theory and Practice, Volume 19, Issue 2, pp. 135-138, Spring 2011
Number of pages: 4 Posted: 06 Mar 2013
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg
Downloads 211 (144,395)

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partial least squares, PLS, structural equation modeling, SEM, path modeling, marketing

5.

Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research

Number of pages: 24 Posted: 08 Dec 2013 Last Revised: 11 Dec 2014
Nebojsa S. Davcik, Rui da Silva and Joseph F. Hair
University Institute of Lisbon - ISCTE Business School (ISCTE - IUL), ISCTE-IUL and Kennesaw State University
Downloads 141 (205,646)

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branding, brand equity theory, brand value, stakeholder value and perspective, financial performance, marketing assets, sources and determinants of brand equity

6.

Marketing Research in the 21st Century: Opportunities and Challenges

Brazilian Journal of Marketing - BJMkt, Revista Brasileira de Marketing – ReMark, Special Issue v.17n.5. October 2018
Number of pages: 34 Posted: 28 Oct 2018
Joseph F. Hair, Dana Harrison and Jeffrey J. Risher
Kennesaw State University, East Tennessee State University and East Tennessee State University
Downloads 89 (285,965)

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Big Data, Data Analytics, Data Quality, Marketing Analytics, Marketing Research

7.

PLS-SEM: Looking Back and Moving Forward

Long Range Planning, Vol. 47, Issue 3, pp. 132-137, June 2014
Number of pages: 6 Posted: 26 Apr 2014 Last Revised: 24 Dec 2014
Marko Sarstedt, Christian M. Ringle and Joseph F. Hair
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and Kennesaw State University
Downloads 66 (340,036)

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8.

Methodological Research on Partial Least Squares Structural Equation Modeling (PLS-SEM): An Analysis Based on Social Network Approaches

Internet Research (2019)
Posted: 06 Jun 2019
Marko Sarstedt, Joseph F. Hair and Christian M. Ringle
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University and Hamburg University of Technology (TUHH)

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Structural equation modelling, Social network analysis, Partial least squares, PLS-SEM, Co-authorship networks, Knowledge networks

9.

Rethinking Some of the Rethinking of Partial Least Squares

European Journal of Marketing, 53(4), 2019
Posted: 04 Jun 2019
Joseph F. Hair, Marko Sarstedt and Christian M. Ringle
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg and Hamburg University of Technology (TUHH)

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Guidelines, Partial least squares, PLS-SEM, Structural equation modeling

10.

When to Use and How to Report the Results of PLS-SEM

European Business Review, 31(1), 2-24, 2019
Posted: 04 Jun 2019
Kennesaw State University, East Tennessee State University, Otto-von-Guericke-Universität Magdeburg and Hamburg University of Technology (TUHH)

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Structural equation modeling, Partial least squares, PLS-SEM, Model comparisons, PLSpredict

11.

Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Retailer Choice

Business Research, 1-28
Posted: 04 Jun 2019
Kennesaw State University, Hamburg University of Technology (TUHH), Newcastle Business School, University of the German Federal Armed Forces - Universität der Bundeswehr München and Strategic Precision

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Discrete choice modeling, Experiments, Structural equation modeling, Partial least squares, Path modeling

12.

Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

Journal of International Marketing, Forthcoming
Posted: 15 Aug 2018
Michigan State University, Kennesaw State University, HHL Leipzig Graduate School of Management, Otto-von-Guericke-Universität Magdeburg, HHL Leipzig Graduate School of Management and Hamburg University of Technology (TUHH)

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Control Variable, Endogeneity, Gaussian Copula, Instrumental Variable, Omitted Variable, PLS-SEM, Partial Least Squares (PLS), Structural Equation Modeling (SEM)

13.

The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications

Long Range Planning, Vol. 45, No. 5-6, pp. 320-340, 2012
Posted: 14 Jun 2017
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University - Cox Family Enterprise Center and Hamburg University of Technology (TUHH)

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PLS-SEM, Partial Least Squares Structural Equation Modeling

14.

Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers

Journal of Family Business Strategy, Vol. 5, No. 1. pp. 105-115, 2014
Posted: 14 Jun 2017
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Independent, UPS and Kennesaw State University

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Partial least squares, Structural equation modeling, PLS-SEM, Mediation, Family business research

15.

Identifying and Treating Unobserved Heterogeneity with Fimix-PLS: Part I – Method

European Business Review, Vol. 28, No. 1, pp. 63-76, 2016
Posted: 14 Jun 2017
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Middle Tennessee State University and Hamburg University of Technology (TUHH)

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Segmentation, PLS-SEM, Structural equation modeling, Partial least squares, FIMIX-PLS, Finite mixture models, Unobserved heterogeneity

16.

Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study

European Business Review, Vol. 28, No. 2, pp. 208-224, 2016
Posted: 13 Jun 2017
Middle Tennessee State University, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University and Hamburg University of Technology (TUHH)

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PLS-SEM, Structural equation modeling, Partial least squares, FIMIX-PLS, Finite mixture models, Unobserved heterogeneity

17.

Estimation Issues with PLS and CBSEM: Where the Bias Lies!

Journal of Business Research, Vol. 69, No. 10, 2016
Posted: 13 Jun 2017
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, Hamburg University of Technology (TUHH), Hamburg University of Technology and Newcastle Business School

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Common factor models, Composite models, Reflective measurement, Formative measurement, Structural equation modeling, Partial least squares

18.

Mirror, Mirror on the Wall: A Comparative Evaluation of Composite-Based Structural Equation Modeling Methods

Journal of the Academy of Marketing Science, Forthcoming
Posted: 13 Jun 2017
Kennesaw State University, Michigan State University, Hamburg University of Technology (TUHH), Otto-von-Guericke-Universität Magdeburg and Hamburg University of Technology

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Composite, Generalized structured component analysis, GSCA, Partial least squares, PLS, SEM, Simulation, Structural equationmodeling, Sumscores regression

19.

On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012)

Long Range Planning, Vol. 47, Issue 3, pp. 154-160, 2014
Posted: 26 Apr 2014 Last Revised: 09 Jul 2014
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Institute for Management Research, Radboud University Nijmegen and Kennesaw State University

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20.

Common Beliefs and Reality About Partial Least Squares: Comments on Rönkkö & Evermann (2013)

Organizational Research Methods, Volume 17, Issue 2, pp. 182-209, 2014
Posted: 26 Apr 2014 Last Revised: 02 May 2014
Institute for Management Research, Radboud University Nijmegen, Independent, Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Independent, Georgia State University, Independent, Kennesaw State University, Michigan State University and Independent

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21.

Applications of Partial Least Squares Path Modeling in Management Journals: A Review of Past Practices and Recommendations for Future Applications

Long Range Planning, Volume 45, Issues 5-6, 2012, Pages 320-340, DOI 10.1016/j.lrp.2012.09.008
Posted: 04 Mar 2013
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University - Cox Family Enterprise Center and Hamburg University of Technology (TUHH)

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partial least squares, path modeling, PLS, SEM, structural equation modeling, strategic management

22.

An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research

Journal of the Academy of Marketing Science (JAMS), Volume 40, Issue 3 (2012), pp. 414-433
Posted: 16 Nov 2012
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and University of South Florida

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23.

PLS-SEM: Indeed a Silver Bullet

Journal of Marketing Theory and Practice, Vol. 19, No. 2, 2011, pp. 139-152
Posted: 04 Nov 2011 Last Revised: 04 Feb 2014
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg

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partial least squares, path modeling, PLS, structural equation modeling, SEM, marketing