Joseph F. Hair

Kennesaw State University

1000 Chastain Rd

Kennesaw, GA 30144

United States

SCHOLARLY PAPERS

31

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36

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31

Scholarly Papers (31)

1.

Editorial - Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

Long Range Planning, Volume 46, Issues 1-2, pp. 1-12
Number of pages: 12 Posted: 16 Mar 2013
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg
Downloads 6,277 (1,447)
Citation 22

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strategic management, patial least squares, PLS, path modeling, structural equation modeling, SEM

2.

AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool

Brazilian Journal of Marketing, 13(2), March 2014
Number of pages: 12 Posted: 25 Oct 2015
Joseph F. Hair, Marcelo Gabriel and Vijay Patel
Kennesaw State University, Ibirapuera University and Kennesaw State University
Downloads 2,106 (9,258)
Citation 2

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Struc tural Equation Modeling (SEM); Covariance-Based SEM; AMOS; Marketing Research

3.

Editorial - Partial Least Squares: The Better Approach to Structural Equation Modeling?

Long Range Planning, Vol. 45, Issues 5-6, pp. 312-319, 2012, DOI: 10.1016/j.lrp.2012.09.011
Number of pages: 8 Posted: 06 Mar 2013
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg
Downloads 1,409 (17,495)
Citation 2

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partial least squares, PLS, structural equation modeling, SEM, path modeling, strategic management

4.

Marketing Research in the 21st Century: Opportunities and Challenges

Brazilian Journal of Marketing - BJMkt, Revista Brasileira de Marketing – ReMark, Special Issue v.17n.5. October 2018
Number of pages: 34 Posted: 28 Oct 2018
Joseph F. Hair, Dana Harrison and Jeffrey J. Risher
Kennesaw State University, East Tennessee State University and East Tennessee State University
Downloads 498 (73,429)

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Big Data, Data Analytics, Data Quality, Marketing Analytics, Marketing Research

5.

The Use of Partial Least Squares (PLS) to Address Marketing Management Topics

Journal of Marketing Theory and Practice, Volume 19, Issue 2, pp. 135-138, Spring 2011
Number of pages: 4 Posted: 06 Mar 2013
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg
Downloads 354 (108,754)

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partial least squares, PLS, structural equation modeling, SEM, path modeling, marketing

6.

Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research

Number of pages: 24 Posted: 08 Dec 2013 Last Revised: 11 Dec 2014
Nebojsa S. Davcik, Rui da Silva and Joseph F. Hair
University Institute of Lisbon - ISCTE Business School (ISCTE - IUL), ISCTE-IUL and Kennesaw State University
Downloads 175 (218,244)
Citation 1

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branding, brand equity theory, brand value, stakeholder value and perspective, financial performance, marketing assets, sources and determinants of brand equity

7.

PLS-SEM: Looking Back and Moving Forward

Long Range Planning, Vol. 47, Issue 3, pp. 132-137, June 2014
Number of pages: 6 Posted: 26 Apr 2014 Last Revised: 24 Dec 2014
Marko Sarstedt, Christian M. Ringle and Joseph F. Hair
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and Kennesaw State University
Downloads 77 (392,282)

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8.

Advancing Family Business Research Through Modeling Nonlinear Relationships: Comparing PLS-SEM and Multiple Regression

Journal of Family Business Strategy, Forthcoming
Posted: 07 Dec 2021
American University of Sharjah, Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg

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Partial least squares structural equation modeling; PLS-SEM; nonlinear effects; nonlinear relationships; quadratic effects

9.

Partial Least Squares Structural Equation Modeling

In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham., Forthcoming
Posted: 27 Aug 2021
Marko Sarstedt, Christian M. Ringle and Joseph F. Hair
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and Kennesaw State University

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Partial least squares structural equation modeling, PLS-SEM, Path model analysis, Composite modeling, Results evaluation

10.

Predicting the Leadership Mindset of Wildland Firefighters

Gapud, S.D. & Hair, J. F. JR (2021). Predicting the Mindset of Wildland Firefighters. Journal of Strategic and International Studies 15 (1) 2021. ISSN 2326-3636
Posted: 24 May 2021 Last Revised: 09 Jul 2021
Stephanie Gapud and Joseph F. Hair
Spring Hill College and Kennesaw State University

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: Partial least squares, PLSpredict, PLS-SEM, Predictive power, Out-of-sample prediction, Mindful leadership, Shared leadership, Organizational mindfulness, Auftragstaktik

11.

Executing and Interpreting Applications of PLS-SEM: Updates for Family Business Researchers

Journal of Family Business Strategy, Forthcoming
Posted: 05 Feb 2021
Kennesaw State University, Lucerne University of Applied Sciences and Arts, Babe?-Bolyai University - Faculty of Economics and Business Administration, Independent, Otto-von-Guericke-Universität Magdeburg, Monash University Malaysia and Hamburg University of Technology (TUHH)

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Partial least squares, PLS-SEM, Structural equation modeling, Out-of-sample prediction, PLSpredict, Model selection, Discrete choice modeling, Endogeneity

12.

Prediction: Coveted, Yet Forsaken? Introducing a Cross-Validated Predictive Ability Test in Partial Least Squares Path Modeling

Decision Sciences, 52(2), 362-392
Posted: 18 Jun 2020 Last Revised: 09 Apr 2021
Aarhus UniversityAarhus University - CREATESAarhus University - Department of Economics and Business Economics, University of Alabama - Department of Information Systems, Statistics, and Management Science, Michigan State University, Aarhus University - School of Business and Social Sciences, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University and Hamburg University of Technology (TUHH)

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Cross-Validation, Explanation, Partial Least Squares, Prediction, Structural Equation Modeling

13.

Beyond a Tandem Analysis of SEM and PROCESS: Use of PLS-SEM for Mediation Analyses!

International Journal of Market Research, 2020
Posted: 26 May 2020
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, University of the German Federal Armed Forces - Universität der Bundeswehr München, Hamburg University of Technology (TUHH) and affiliation not provided to SSRN

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Conditional Process Analysis, Measurement Error, Mediation Analysis, Partial Least Squares, PROCESS, Structural Equation Modeling

14.

How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

Australasian Marketing Journal, 27(3), 197-211, 2019
Posted: 12 Nov 2019
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, affiliation not provided to SSRN, University of Cologne - Department of Marketing and Brand Management and Hamburg University of Technology (TUHH)

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Hierarchical component models, Higher-order constructs, Partial least squares, Path modeling, PLS-SEM, Second-order constructs

15.

Predictive Model Assessment in PLS-SEM: Guidelines for Using PLSpredict

European Journal of Marketing, 53(11), 2322-2347, Forthcoming
Posted: 25 Oct 2019
Institute of Service Science, National Tsing Hua University, Taiwan, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, affiliation not provided to SSRN, Universiti Malaysia Sarawak (UNIMAS), Monash University Malaysia and Hamburg University of Technology (TUHH)

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PLS-SEM, partial least squares, structural equation modeling, PLSpredict, out-of-sample prediction, predictive power

16.

Methodological Research on Partial Least Squares Structural Equation Modeling (PLS-SEM): An Analysis Based on Social Network Approaches

Internet Research (2019)
Posted: 06 Jun 2019
Marko Sarstedt, Joseph F. Hair and Christian M. Ringle
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University and Hamburg University of Technology (TUHH)

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Structural equation modelling, Social network analysis, Partial least squares, PLS-SEM, Co-authorship networks, Knowledge networks

17.

Rethinking Some of the Rethinking of Partial Least Squares

European Journal of Marketing, 53(4), 2019
Posted: 04 Jun 2019
Joseph F. Hair, Marko Sarstedt and Christian M. Ringle
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg and Hamburg University of Technology (TUHH)

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Guidelines, Partial least squares, PLS-SEM, Structural equation modeling

18.

When to Use and How to Report the Results of PLS-SEM

European Business Review, 31(1), 2-24, 2019
Posted: 04 Jun 2019
Kennesaw State University, East Tennessee State University, Otto-von-Guericke-Universität Magdeburg and Hamburg University of Technology (TUHH)

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Structural equation modeling, Partial least squares, PLS-SEM, Model comparisons, PLSpredict

19.

Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Retailer Choice

Business Research, 1-28
Posted: 04 Jun 2019
Kennesaw State University, Hamburg University of Technology (TUHH), Newcastle Business School, University of the German Federal Armed Forces - Universität der Bundeswehr München and Strategic Precision

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Discrete choice modeling, Experiments, Structural equation modeling, Partial least squares, Path modeling

20.

Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

Journal of International Marketing, Forthcoming
Posted: 15 Aug 2018
Michigan State University, Kennesaw State University, HHL Leipzig Graduate School of Management, Otto-von-Guericke-Universität Magdeburg, HHL Leipzig Graduate School of Management and Hamburg University of Technology (TUHH)

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Control Variable, Endogeneity, Gaussian Copula, Instrumental Variable, Omitted Variable, PLS-SEM, Partial Least Squares (PLS), Structural Equation Modeling (SEM)

21.

The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications

Long Range Planning, Vol. 45, No. 5-6, pp. 320-340, 2012
Posted: 14 Jun 2017
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University - Cox Family Enterprise Center and Hamburg University of Technology (TUHH)

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PLS-SEM, Partial Least Squares Structural Equation Modeling

22.

Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers

Journal of Family Business Strategy, Vol. 5, No. 1. pp. 105-115, 2014
Posted: 14 Jun 2017
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Independent, UPS and Kennesaw State University

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Partial least squares, Structural equation modeling, PLS-SEM, Mediation, Family business research

23.

Identifying and Treating Unobserved Heterogeneity with Fimix-PLS: Part I – Method

European Business Review, Vol. 28, No. 1, pp. 63-76, 2016
Posted: 14 Jun 2017
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Middle Tennessee State University and Hamburg University of Technology (TUHH)

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Segmentation, PLS-SEM, Structural equation modeling, Partial least squares, FIMIX-PLS, Finite mixture models, Unobserved heterogeneity

24.

Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study

European Business Review, Vol. 28, No. 2, pp. 208-224, 2016
Posted: 13 Jun 2017
Middle Tennessee State University, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University and Hamburg University of Technology (TUHH)

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PLS-SEM, Structural equation modeling, Partial least squares, FIMIX-PLS, Finite mixture models, Unobserved heterogeneity

25.

Estimation Issues with PLS and CBSEM: Where the Bias Lies!

Journal of Business Research, Vol. 69, No. 10, 2016
Posted: 13 Jun 2017
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, Hamburg University of Technology (TUHH), Technical University Hamburg-Harburg (TUHH) and Newcastle Business School

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Common factor models, Composite models, Reflective measurement, Formative measurement, Structural equation modeling, Partial least squares

26.

Mirror, Mirror on the Wall: A Comparative Evaluation of Composite-Based Structural Equation Modeling Methods

Journal of the Academy of Marketing Science, Forthcoming
Posted: 13 Jun 2017
Kennesaw State University, Michigan State University, Hamburg University of Technology (TUHH), Otto-von-Guericke-Universität Magdeburg and Technical University Hamburg-Harburg (TUHH)

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Composite, Generalized structured component analysis, GSCA, Partial least squares, PLS, SEM, Simulation, Structural equationmodeling, Sumscores regression

27.

On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012)

Long Range Planning, Vol. 47, Issue 3, pp. 154-160, 2014
Posted: 26 Apr 2014 Last Revised: 09 Jul 2014
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Institute for Management Research, Radboud University Nijmegen and Kennesaw State University

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28.

Common Beliefs and Reality About Partial Least Squares: Comments on Rönkkö & Evermann (2013)

Organizational Research Methods, Volume 17, Issue 2, pp. 182-209, 2014
Posted: 26 Apr 2014 Last Revised: 02 May 2014
Institute for Management Research, Radboud University Nijmegen, Independent, Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH), Independent, Georgia State University, Independent, Kennesaw State University, Michigan State University and Independent

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29.

Applications of Partial Least Squares Path Modeling in Management Journals: A Review of Past Practices and Recommendations for Future Applications

Long Range Planning, Volume 45, Issues 5-6, 2012, Pages 320-340, DOI 10.1016/j.lrp.2012.09.008
Posted: 04 Mar 2013
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Kennesaw State University - Cox Family Enterprise Center and Hamburg University of Technology (TUHH)

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partial least squares, path modeling, PLS, SEM, structural equation modeling, strategic management

30.

An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research

Journal of the Academy of Marketing Science (JAMS), Volume 40, Issue 3 (2012), pp. 414-433
Posted: 16 Nov 2012
Kennesaw State University, Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and University of South Florida

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31.

PLS-SEM: Indeed a Silver Bullet

Journal of Marketing Theory and Practice, Vol. 19, No. 2, 2011, pp. 139-152
Posted: 04 Nov 2011 Last Revised: 04 Feb 2014
Joseph F. Hair, Christian M. Ringle and Marko Sarstedt
Kennesaw State University, Hamburg University of Technology (TUHH) and Otto-von-Guericke-Universität Magdeburg

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partial least squares, path modeling, PLS, structural equation modeling, SEM, marketing

Other Papers (1)

Total Downloads: 0
1.

Guest Editorial

Forthcoming, European Business Review, 33(1), 1-8
Posted: 10 Mar 2021
Kennesaw State University, Independent, Hamburg University of Technology (TUHH), Otto-von-Guericke-Universität Magdeburg and Universiti Malaysia Sarawak (UNIMAS)

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