Paul Zube

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Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action

Number of pages: 25 Posted: 08 Nov 2011 Last Revised: 19 Aug 2014
Jonathan A. Obar, Paul Zube and Cliff Lampe
York University, affiliation not provided to SSRN and University of Michigan at Ann Arbor - School of Information
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social media, social network, social movement, civic engagement, collective action, Facebook, Twitter, YouTube, advocacy, advocacy group, activist, weak ties, blogs, wikis, email, new media studies