David Ermen

University of Otago - Department of Marketing

United States

  • University of Otago - Department of Marketing

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How Would Swiss Consumers Decide If They Had Freedom of Choice? Evidence from a Field Study with Organic, Conventional and GM Corn Bread

Food Policy, Vol. 36, 2011
Posted: 08 Nov 2011
Philipp Aerni, Joachim Scholderer and David Ermen
Center for Corporate Responsibility and Sustainability (CCRS) at School of Management Fribourg (HES-SO), Arhus University and University of Otago - Department of Marketing

Abstract:

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revealed consumer behavior, freedom of choice, discrete choice, GM food, attitude-behavior consistency, field study