Asim Ansari

Columbia Business School - Marketing

William T. Dillard Professor of Marketing

New York, NY 10027

United States

SCHOLARLY PAPERS

13

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CITATIONS
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21

Scholarly Papers (13)

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing
Downloads 927 (23,426)
Citation 14

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The Max-Min-Min Principle of Product Differentiation

Journal Of Regional Science, 1997
Posted: 16 Apr 1997
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

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2.

Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations

Marketing Science (Forthcoming)
Number of pages: 39 Posted: 19 Nov 2015 Last Revised: 23 Jun 2017
Ryan Dew and Asim Ansari
University of Pennsylvania - Marketing Department and Columbia Business School - Marketing
Downloads 590 (44,486)
Citation 1

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Customer Base Analysis, Dynamics, Analytics, Dashboards, Gaussian Process Priors, Bayesian Nonparametrics, Visualization, Mobile Commerce

3.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia Business School - Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 413 (69,116)
Citation 10

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4.

Modeling Dynamic Heterogeneity using Gaussian Processes

Number of pages: 69 Posted: 13 Feb 2017 Last Revised: 18 Jul 2019
Ryan Dew, Asim Ansari and Yang Li
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing and Cheung Kong Graduate School of Business
Downloads 382 (75,780)

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dynamics, heterogeneity, Bayesian nonparametrics, Gaussian processes, choice models, topic models, machine learning

5.

Dynamic Targeted Pricing in B2B Settings

Zhang, Jonathan Z., Oded Netzer, and Asim Ansari. "Dynamic targeted pricing in B2B relationships." Marketing Science 33.3 (2014): 317-337
Number of pages: 54 Posted: 30 Aug 2011 Last Revised: 07 Nov 2016
Jonathan Z. Zhang, Oded Netzer and Asim Ansari
University of Washington - Michael G. Foster School of Business, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 266 (113,120)
Citation 8

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6.

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach

Columbia Business School Research Paper No. 17-24
Number of pages: 50 Posted: 15 Feb 2017 Last Revised: 20 Mar 2018
Asim Ansari, Yang Li and Jonathan Z. Zhang
Columbia Business School - Marketing, Cheung Kong Graduate School of Business and University of Washington - Michael G. Foster School of Business
Downloads 240 (125,759)
Citation 3

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Hybrid Recommendation Models, Personalized Search, User-Generated Content, Probabilistic Topic Models, Big Data, Scalable Inference, Stochastic Variational Bayes

7.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Dartmouth College - Tuck School of Business, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 121 (228,760)
Citation 2

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customer relationship management, direct marketing

8.

A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models

Management Science 60(5):1161-1179
Number of pages: 20 Posted: 28 May 2013 Last Revised: 15 Feb 2017
Yang Li and Asim Ansari
Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Downloads 113 (240,484)
Citation 6

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Discrete Choice, Endogeneity, Semiparametric Bayesian, Centered Dirichlet Process Mixture, Heterogeneity

9.

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Logo Design

Number of pages: 54 Posted: 28 Jun 2019
Ryan Dew, Asim Ansari and Olivier Toubia
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 18 (526,610)

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logos, branding, machine learning, multiview learning, deep generative modeling, image processing

10.

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach

Quantitative Marketing and Economics, Vol. 10.4: 475-503. DOI 10.1007/s11129-012-9125-8, 2012
Number of pages: 38 Posted: 08 Nov 2016
Asim Ansari, Ricardo Montoya and Oded Netzer
Columbia Business School - Marketing, University of Chile - Industrial Engineering and Columbia Business School - Marketing
Downloads 12 (561,932)

Abstract:

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Learning, Behavioral Game Theory, Experimental Economics, Hidden Markov Mixture of Experts Model, Bayesian Estimation

11.

Towards a Brain-to-Society Systems Model of Individual Choice

Marketing Letters, Volume 19, Issue 3, pp 323-336
Posted: 24 Jun 2016
McGill University - Desautels Faculty of Management, University of Southern California, McGill University - Desautels Faculty of Management, Columbia Business School - Marketing, McGill University - Division of Experimental Medicine, University of South Australia, Pennsylvania State University, McGill University - Division of Experimental Medicine, Brookings Institution - Center on Social and Economic Dynamics, NICHD, Duke University - Department of Psychology and Neuroscience, University of Montreal, McGill University - Department of Psychology, Tilburg University - Center and Faculty of Economics and Business Administration, Queen's University and Erasmus Research Institute of Management (ERIM)

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Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics

12.

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Marketing Letters, Volume 8, Issue 3, pp 335-348, 1997
Posted: 09 Jun 2016
Pennsylvania State University, Columbia Business School - Marketing, University of Chicago, Goldman, Sachs & Co., Columbia Business School - Marketing, Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Maryland - Robert H. Smith School of Business, Marketing Department

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Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions

13.

Leveraging Information Across Categories

Quantitative Marketing and Economics, Vol. 1, No. 4, pp. 425-465, December 2003, HBS Marketing Unit Research Paper No. 03-06
Posted: 03 Jan 2004 Last Revised: 15 Jun 2011
Raghurim Iyengar, Asim Ansari and Sunil Gupta
Columbia Business School, Columbia Business School - Marketing and Harvard Business School

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Bayesian analysis, Cross-category modeling, information transfer