Madiha Ferjani

affiliation not provided to SSRN

No Address Available

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Scholarly Papers (1)

1.

A Conjoint Approach for Consumer - and Firm-Level Brand Valuation

Journal of Marketing Research, Vol. 46, No. 6, pp. 846-862, 2009
Number of pages: 18 Posted: 16 Nov 2011
Kamel Jedidi, Harsharanj S. Jagpal and Madiha Ferjani
Columbia Business School - Marketing, Rutgers, The State University of New Jersey and affiliation not provided to SSRN
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Abstract:

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