Jae Weon Hong

affiliation not provided to SSRN

No Address Available

Learn more about SSRN Profiles

SCHOLARLY PAPERS

1

DOWNLOADS

438

TOTAL CITATIONS

12

Feedback

Scholarly Papers (1)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009

Number of pages: 46 Posted: 17 Nov 2011

Jacob Goldenberg, Sangman Han, Donald R. Lehmann and Jae Weon Hong

Columbia University - Columbia Business School, Marketing, Sungkyunkwan University - School of Management, Columbia University - Columbia Business School, Marketing and affiliation not provided to SSRN

Downloads 438 (140,035)

Citation 12

Abstract:

Feedback

All content on this site: Copyright © 2024 Elsevier Inc., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

We use cookies to help provide and enhance our service and tailor content.

To learn more, visit .

Jae Weon Hong

affiliation not provided to SSRN

1

438

Top 35,390

12

Scholarly Papers (1)

The Role of Hubs in the Adoption Processes

Abstract: