J. Josko Brakus

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Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Number of pages: 18 Posted: 17 Nov 2011
Bernd H. Schmitt, Lia Zarantonello and J. Josko Brakus
Columbia Business School - International Business, University of Bath - School of Management and affiliation not provided to SSRN
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