Michael Steiner

University Witten/Herdecke

Professor

Alfred-Herrhausen-Straße 50

Witten, D-58448

Germany

http://https://www.uni-wh.de/wirtschaft/lehrstuhl-marketing/

SCHOLARLY PAPERS

4

DOWNLOADS

863

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

How Consumers’ Willingness to Pay is Measured in Practice: An Empirical Analysis of Common Approaches' Relevance

Number of pages: 7 Posted: 21 Mar 2012
Michael Steiner and Julia Hendus
University Witten/Herdecke and affiliation not provided to SSRN
Downloads 639 (44,728)
Citation 5

Abstract:

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willingness to pay, pricing, market research

2.

Durable Product Purchase Decisions: Influences of Retailer Warranty Extension Information Sequencing

Number of pages: 51 Posted: 07 May 2014
Michael Steiner and Thomas Otter
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 98 (292,791)

Abstract:

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add-ons, sales strategy, mental budgeting, context-dependent preferences, sequential decision making, myopic consumer behavior

3.

Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations

Number of pages: 58 Posted: 23 May 2015 Last Revised: 08 Jun 2015
University Witten/Herdecke, VU Amsterdam, University of Paderborn and University of Muenster
Downloads 80 (332,340)
Citation 1

Abstract:

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Network effects, platform adoption, systems markets, expectations management, heterogeneity, video gaming

4.

How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator

Number of pages: 45 Posted: 11 Jul 2014
Michael Steiner and Thomas Otter
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 46 (437,200)

Abstract:

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customization, sales strategy, context-dependent preferences, configurator tasks