Gursel Ilipinar

ESADE Business School

Av. de Pedralbes, 60-62

Barcelona, 08034

Spain

  • ESADE Business School

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Design Thinking in the Postmodern Organization

Humanistic Management Network, Research Paper Series No. 14-6
Number of pages: 11 Posted: 23 Nov 2011 Last Revised: 12 Mar 2014
Gursel Ilipinar, Wesley James Johnston, Jordi Montaña, J.-C. Spender, J.-C. Spender and Duane P. Truex
ESADE Business School, Georgia State University - J. Mack Robinson College of Business, ESADE Business School, affiliation not provided to SSRNKozminski University and Georgia State University
Downloads 461 (87,434)
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design, design thinking, postmodernism, postmodernity

2.

Design Culture as a Strategic Orientation in New Product Development: A Cross Cultural Study

International Journal of Research in Finance and Marketing, Vol. 1, No. 4, pp. 1-24, August 2011
Number of pages: 24 Posted: 18 Nov 2011
Gursel Ilipinar and Ian D. Parkman
ESADE Business School and University of Portland
Downloads 115 (326,479)

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Design culture, design orientation, differentiation, new product development, product design, and strategic orientation