Joel Steckel

New York University (NYU) - Department of Marketing

Prof.

Tisch Hall

40 W 4 St.

New York, NY 10012

United States

SCHOLARLY PAPERS

8

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Top 17,919

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2,612

SSRN RANKINGS

Top 14,509

in Total Papers Citations

25

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Scholarly Papers (8)

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing
Downloads 926 (23,262)

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The Max-Min-Min Principle of Product Differentiation

Journal Of Regional Science, 1997
Posted: 16 Apr 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

Abstract:

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2.

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 823 (28,053)

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Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research

3.

Testing for Trademark Dilution in Court and in the Lab

University of Chicago Law Review, Forthcoming, NYU Law and Economics Research Paper No. 18-06
Number of pages: 41 Posted: 29 Apr 2017 Last Revised: 11 Apr 2018
New York University School of Law, New York University School of Law, New York University (NYU) - Engelberg Center on Innovation Law & Policy and New York University (NYU) - Department of Marketing
Downloads 415 (68,668)

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trademark, dilution, experiment, law and economics, experimental economics, behavioral economics

4.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework

Yale SOM Working Paper No. MK-08
Number of pages: 40 Posted: 23 Oct 2001
Jack K. H. Lee, K. Sudhir and Joel Steckel
City University of New York - Department of Marketing and International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 374 (77,183)

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Multidimensional Scaling, Variety Seeking, Inertia

5.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 40 (416,667)

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6.

On the Creation of Acceptable Conjoint Analysis Experimental Designs

Decision Sciences, Volume 22, Issue 2, pages 435–442
Number of pages: 8 Posted: 01 Jun 2016
Joel Steckel, Wayne S. DeSarbo and Vijay Mahajan
New York University (NYU) - Department of Marketing, Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 14 (546,529)

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Marketing Research, Product Design, Performance, Decision Processes

7.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 13 (552,460)

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friction model, price changes, price reaction, description, forecasting

8.

A Stochastic Multidimensional Scaling Procedure for the Empirical Determination of Convex Indifference Curves for Preference/Choice Analysis

Psychometrika, Volume 56, Issue 2, pp 279-307
Number of pages: 29 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Joel Steckel
Pennsylvania State University, Columbia Business School - Marketing and New York University (NYU) - Department of Marketing
Downloads 7 (588,682)

Abstract:

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multidimensional scaling, paired comparisons data, maximum likelihood estimation, microeconomics, consumer psychology