Joel Steckel

New York University (NYU) - Department of Marketing

Prof.

Tisch Hall

40 W 4 St.

New York, NY 10012

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

13

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TOTAL CITATIONS
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Top 42,519

in Total Papers Citations

25

Scholarly Papers (13)

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1.

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,843 (19,100)
Citation 12

Abstract:

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Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research

2.

The Max-Min-Min Principle of Product Differentiation

Downloads 965 (49,521)
Citation 3

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia University - Columbia Business School, Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing
Downloads 965 (48,747)
Citation 3

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The Max-Min-Min Principle of Product Differentiation

Journal Of Regional Science, 1997
Posted: 16 Apr 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia University - Columbia Business School, Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

Abstract:

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3.

The Role of Consumer Uncertainty in Trademark Law: An Experimental and Theoretical Investigation

NYU Law and Economics Research Paper No. 21-13, NYU Stern School of Business Forthcoming, 72 Emory L. J. 489 (2023)
Number of pages: 60 Posted: 28 May 2021 Last Revised: 23 Dec 2023
Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 637 (85,806)

Abstract:

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trademark, trade dress, experiment, empirical, confusion

4.

Testing for Trademark Dilution in Court and in the Lab

University of Chicago Law Review, Forthcoming, NYU Law and Economics Research Paper No. 18-06
Number of pages: 41 Posted: 29 Apr 2017 Last Revised: 11 Apr 2018
Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 578 (97,160)
Citation 2

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trademark, dilution, experiment, law and economics, experimental economics, behavioral economics

5.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework

Number of pages: 40 Posted: 23 Oct 2001
Jack K. H. Lee, K. Sudhir and Joel Steckel
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 421 (142,577)
Citation 5

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Multidimensional Scaling, Variety Seeking, Inertia

6.

The Science of Proving Trademark Dilution

109 Trademark Reporter 955 (2019), NYU Law and Economics Research Paper No. 19-46
Number of pages: 22 Posted: 18 Dec 2019 Last Revised: 22 Dec 2019
Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 251 (248,135)

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trademark, dilution, experiment, IP, intellectual property, law and economics

7.

Clearing Up Some Confusion About Dilution: A Reply to Hal Poret

Trademark Reporter, Vol. 112, No. 3, pp. 684-94, May–June 2022, NYU School of Law, Public Law Research Paper No. 22-43
Number of pages: 12 Posted: 24 Jul 2022 Last Revised: 19 Sep 2022
Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 116 (485,202)

Abstract:

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trademark, dilution, experiment, empirical, confusion

8.

On the Creation of Acceptable Conjoint Analysis Experimental Designs

Decision Sciences, Volume 22, Issue 2, pages 435–442
Number of pages: 8 Posted: 01 Jun 2016
Joel Steckel, Wayne S. DeSarbo and Vijay Mahajan
New York University (NYU) - Department of Marketing, Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 84 (602,435)

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Marketing Research, Product Design, Performance, Decision Processes

9.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
Robert J. Meyer, Tulin Erdem, Fred M. Feinberg, Fred M. Feinberg, Itzhak Gilboa, J. Wesley Hutchinson, Aradhna Krishna, Steven A. Lippman, Carl F. Mela, Amit Pazgal, Drazen Prelec and Joel Steckel
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 79 (624,169)
Citation 1

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10.

Incorporating Uncertainty in Trademark Surveys: Do Respondents Really Know What They Are Talking About?

113 Trademark Reporter 838 (2023), NYU Law and Economics Research Paper No. 24-17
Number of pages: 24 Posted: 20 Dec 2023
Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 63 (702,124)

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trademark, empirical, experimental, law and economics, behavioral economics, intellectual property, likelihood of confusion, distinctiveness

11.

Disclaimers of Affiliation Can Dispel Consumer Confusion: Evidence from Two Survey Experiments

Number of pages: 25 Posted: 20 Sep 2024
Barton Beebe, Roy Germano and Joel Steckel
New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 58 (730,196)

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trademark law, consumer surveys, disclaimers

12.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Wayne S. DeSarbo, Vithala R. Rao, Joel Steckel, Yoram Jerry Wind and Richard Colombo
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 42 (838,219)
Citation 2

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friction model, price changes, price reaction, description, forecasting

13.

A Stochastic Multidimensional Scaling Procedure for the Empirical Determination of Convex Indifference Curves for Preference/Choice Analysis

Psychometrika, Volume 56, Issue 2, pp 279-307
Number of pages: 29 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Joel Steckel
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and New York University (NYU) - Department of Marketing
Downloads 34 (905,690)

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multidimensional scaling, paired comparisons data, maximum likelihood estimation, microeconomics, consumer psychology