Joel Steckel

New York University (NYU) - Department of Marketing

Prof.

Tisch Hall

40 W 4 St.

New York, NY 10012

United States

SCHOLARLY PAPERS

11

DOWNLOADS
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Top 19,836

in Total Papers Downloads

3,847

SSRN CITATIONS
Rank 37,852

SSRN RANKINGS

Top 37,852

in Total Papers Citations

14

CROSSREF CITATIONS

6

Scholarly Papers (11)

1.

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,206 (25,796)
Citation 9

Abstract:

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Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia University - Columbia Business School, Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing
Downloads 945 (36,056)
Citation 2

Abstract:

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The Max-Min-Min Principle of Product Differentiation

Journal Of Regional Science, 1997
Posted: 16 Apr 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia University - Columbia Business School, Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

Abstract:

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3.

Testing for Trademark Dilution in Court and in the Lab

University of Chicago Law Review, Forthcoming, NYU Law and Economics Research Paper No. 18-06
Number of pages: 41 Posted: 29 Apr 2017 Last Revised: 11 Apr 2018
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 527 (78,720)
Citation 2

Abstract:

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trademark, dilution, experiment, law and economics, experimental economics, behavioral economics

4.

The Role of Consumer Uncertainty in Trademark Law: An Experimental and Theoretical Investigation

NYU Law and Economics Research Paper No. 21-13, NYU Stern School of Business Forthcoming
Number of pages: 53 Posted: 28 May 2021 Last Revised: 16 Sep 2021
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 442 (97,205)

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trademark, trade dress, experiment, empirical, confusion

5.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework

Number of pages: 40 Posted: 23 Oct 2001
Jack K. H. Lee, K. Sudhir and Joel Steckel
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 395 (110,791)
Citation 5

Abstract:

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Multidimensional Scaling, Variety Seeking, Inertia

6.

The Science of Proving Trademark Dilution

109 Trademark Reporter 955 (2019), NYU Law and Economics Research Paper No. 19-46
Number of pages: 22 Posted: 18 Dec 2019 Last Revised: 22 Dec 2019
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 155 (275,357)

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trademark, dilution, experiment, IP, intellectual property, law and economics

7.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 55 (528,047)

Abstract:

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8.

Clearing Up Some Confusion About Dilution: A Reply to Hal Poret

Trademark Reporter, Vol. 112, No. 3, pp. 684-94, May–June 2022, NYU School of Law, Public Law Research Paper No. 22-43
Number of pages: 12 Posted: 24 Jul 2022 Last Revised: 19 Sep 2022
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 46 (569,727)

Abstract:

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trademark, dilution, experiment, empirical, confusion

9.

On the Creation of Acceptable Conjoint Analysis Experimental Designs

Decision Sciences, Volume 22, Issue 2, pages 435–442
Number of pages: 8 Posted: 01 Jun 2016
Joel Steckel, Wayne S. DeSarbo and Vijay Mahajan
New York University (NYU) - Department of Marketing, Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 38 (612,485)

Abstract:

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Marketing Research, Product Design, Performance, Decision Processes

10.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 23 (713,941)
Citation 2

Abstract:

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friction model, price changes, price reaction, description, forecasting

11.

A Stochastic Multidimensional Scaling Procedure for the Empirical Determination of Convex Indifference Curves for Preference/Choice Analysis

Psychometrika, Volume 56, Issue 2, pp 279-307
Number of pages: 29 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Joel Steckel
Pennsylvania State University, Columbia University - Columbia Business School, Marketing and New York University (NYU) - Department of Marketing
Downloads 15 (782,697)

Abstract:

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multidimensional scaling, paired comparisons data, maximum likelihood estimation, microeconomics, consumer psychology