Piazzale Aldo Moro 5
Roma, Rome 00185
University of Rome "La Sapienza"
museum marketing, mobile app, mobile tourism, mobile app marketing, Kano Model, customer satisfaction, cultural tourism, museum technology
Customer Satisfaction, Kano Model, New Product Development, E-learning, Student Satisfaction, Course Design
academic spin-off, university incubator, ARCA Consortium, University of Palermo
viable systems approach (VSA), consumer culture theory (CCT), brand community, sub-culture of consumption, consonance-resonance
customer satisfaction, management in education, academic library services, library management, Kano model; service quality, user satisfaction
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