Piazzale Aldo Moro 5
Roma, Rome 00185
Italy
http://www.managementuniroma1.it/
University of Rome "La Sapienza"
museum marketing, mobile app, mobile tourism, mobile app marketing, Kano Model, customer satisfaction, cultural tourism, museum technology
Customer Satisfaction, Kano Model, New Product Development, E-learning, Student Satisfaction, Course Design
academic spin-off, university incubator, ARCA Consortium, University of Palermo
viable systems approach (VSA), consumer culture theory (CCT), brand community, sub-culture of consumption, consonance-resonance
customer satisfaction, management in education, academic library services, library management, Kano model; service quality, user satisfaction