Song Lin

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Assistant Professor

LSK 4005, HKUST Business School

Clear Water Bay

Hong Kong, Hong Kong, China na

Hong Kong

http://www.bm.ust.hk/mark/staff/song_lin.html

SCHOLARLY PAPERS

6

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SSRN CITATIONS
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SSRN RANKINGS

Top 32,507

in Total Papers Citations

23

CROSSREF CITATIONS

3

Scholarly Papers (6)

1.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,210 (21,884)
Citation 1

Abstract:

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new product development, early adopters, lead users, preference heterogeneity

2.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 502 (72,133)
Citation 15

Abstract:

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dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability

3.

Informational Complementarity

Management Science (Forthcoming), MIT Sloan Research Paper No. 5510-18
Number of pages: 58 Posted: 12 Jul 2018 Last Revised: 02 Jun 2019
T. Tony Ke and Song Lin
The Chinese University of Hong Kong (CUHK) and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 332 (116,441)

Abstract:

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search theory, information, complementarity, price competition

4.

Add-On Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?

Number of pages: 57 Posted: 25 May 2015 Last Revised: 30 Mar 2016
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 272 (143,779)
Citation 4

Abstract:

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add-on pricing, competitive price discrimination, bundling, multi-product pricing, product design, differentiation, competition

5.

Two-Sided Price Discrimination by Media Platforms

Number of pages: 55 Posted: 10 Nov 2018 Last Revised: 21 May 2019
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 218 (178,512)
Citation 7

Abstract:

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Price discrimination, two-sided market, platform design, media pricing, advertising, ad avoidance, targeting

6.

The Effectiveness of Social Advertising: Evidence from a Large-Scale Field Experiment

Number of pages: 56 Posted: 11 Aug 2021
Shan Huang and Song Lin
The University of Hong Kong and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 27 (600,893)

Abstract:

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social networks; social advertising; social influence; field experiment