Song Lin

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Associate Professor

LSK 4005, HKUST Business School

Clear Water Bay

Hong Kong, Hong Kong, China na

Hong Kong

http://www.bm.ust.hk/mark/staff/song_lin.html

Hong Kong University of Science & Technology (HKUST)

Clearwater Bay

Kowloon, 999999

Hong Kong

Hong Kong University of Science and Technology

Clearwater Bay

Kowloon, 999999

Hong Kong

  • Hong Kong University of Science & Technology (HKUST) - Department of Marketing

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  • Hong Kong University of Science & Technology (HKUST)

  • Hong Kong University of Science and Technology

SCHOLARLY PAPERS

9

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SSRN CITATIONS
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SSRN RANKINGS

Top 27,527

in Total Papers Citations

35

CROSSREF CITATIONS

3

Scholarly Papers (9)

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1.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Eric Anderson, Song Lin, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,272 (28,122)
Citation 1

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new product development, early adopters, lead users, preference heterogeneity

2.

Information Design of Online Platforms

HKUST Business School Research Paper No. 2022-070
Number of pages: 31 Posted: 13 Jul 2022 Last Revised: 19 May 2023
T. Tony Ke, Song Lin and Michelle Y. Lu
The Chinese University of Hong Kong (CUHK), Hong Kong University of Science & Technology (HKUST) - Department of Marketing and McGill University
Downloads 582 (81,317)
Citation 1

Abstract:

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information design, platform design, product recommendation, personalization, targeting, online advertising, consumer search

3.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Song Lin, Juanjuan Zhang and John R. Hauser
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 533 (90,858)
Citation 15

Abstract:

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dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability

4.

Informational Complementarity

Management Science (Forthcoming), MIT Sloan Research Paper No. 5510-18
Number of pages: 58 Posted: 12 Jul 2018 Last Revised: 02 Jun 2019
T. Tony Ke and Song Lin
The Chinese University of Hong Kong (CUHK) and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 376 (136,984)

Abstract:

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search theory, information, complementarity, price competition

5.

Two-Sided Price Discrimination by Media Platforms

Number of pages: 55 Posted: 10 Nov 2018 Last Revised: 21 May 2019
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 352 (147,266)
Citation 13

Abstract:

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Price discrimination, two-sided market, platform design, media pricing, advertising, ad avoidance, targeting

6.

Add-On Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?

Number of pages: 57 Posted: 25 May 2015 Last Revised: 30 Mar 2016
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 316 (165,235)
Citation 7

Abstract:

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add-on pricing, competitive price discrimination, bundling, multi-product pricing, product design, differentiation, competition

7.

Art, Smart Contracts, and the Role of Royalties

HKUST Business School Research Paper No. 2023-109
Number of pages: 53 Posted: 23 May 2023 Last Revised: 27 Oct 2023
Wenxiao Yang, Zijun (June) Shi and Song Lin
University of California, Berkeley - Haas School of Business, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 200 (259,241)

Abstract:

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Smart contract, Art market, NFT, Royalty fee, Signaling, Resale platform

8.

The Effectiveness of Social Advertising: Evidence from a Large-Scale Field Experiment

Number of pages: 56 Posted: 11 Aug 2021
Shan Huang and Song Lin
The University of Hong Kong and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 118 (399,640)

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social networks; social advertising; social influence; field experiment

9.

Media Formats of Advertising

HKUST Business School Research Paper No. 2023-122
Number of pages: 48 Posted: 14 Jul 2023 Last Revised: 14 Nov 2023
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 56 (624,410)

Abstract:

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advertising, media, information design, dynamic attention, two-sided market, attention steering