Song Lin

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Associate Professor

LSK 4005, HKUST Business School

Clear Water Bay

Hong Kong, Hong Kong, China na

Hong Kong

http://www.bm.ust.hk/mark/staff/song_lin.html

Hong Kong University of Science & Technology (HKUST)

Clearwater Bay

Kowloon, 999999

Hong Kong

Hong Kong University of Science and Technology

Clearwater Bay

Kowloon, 999999

Hong Kong

  • Hong Kong University of Science & Technology (HKUST) - Department of Marketing

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  • Hong Kong University of Science & Technology (HKUST)

  • Hong Kong University of Science and Technology

SCHOLARLY PAPERS

11

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TOTAL CITATIONS
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Top 20,045

in Total Papers Citations

64

Scholarly Papers (11)

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1.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Eric Anderson, Song Lin, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,317 (32,640)
Citation 2

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new product development, early adopters, lead users, preference heterogeneity

2.

Information Design of Online Platforms

HKUST Business School Research Paper No. 2022-070
Number of pages: 31 Posted: 13 Jul 2022 Last Revised: 19 May 2023
T. Tony Ke, Song Lin and Michelle Y. Lu
The Chinese University of Hong Kong (CUHK), Hong Kong University of Science & Technology (HKUST) - Department of Marketing and McGill University
Downloads 1,063 (44,567)
Citation 7

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information design, platform design, product recommendation, personalization, targeting, online advertising, consumer search

3.

Learning from Experience, Simply

Marketing Science, Forthcoming
Number of pages: 87 Posted: 24 May 2012 Last Revised: 08 Jan 2015
Song Lin, Juanjuan Zhang and John R. Hauser
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 561 (103,890)
Citation 15

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dynamic consumer learning, structural models, cognitive simplicity, index strategies, heuristics, multi-armed bandit problems, restless bandits, indexability

4.

On the Role and Design of Art Royalties

HKUST Business School Research Paper No. 2023-109
Number of pages: 55 Posted: 23 May 2023 Last Revised: 03 Nov 2024
Wenxiao Yang, Zijun (June) Shi and Song Lin
University of California, Berkeley - Haas School of Business, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 489 (122,930)
Citation 1

Abstract:

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Smart contract, Art market, NFT, Royalty fee, Signaling, Resale platform, Platform design

5.

Two-Sided Price Discrimination by Media Platforms

Number of pages: 55 Posted: 10 Nov 2018 Last Revised: 21 May 2019
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 447 (137,018)
Citation 20

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Price discrimination, two-sided market, platform design, media pricing, advertising, ad avoidance, targeting

6.

Informational Complementarity

Management Science (Forthcoming), MIT Sloan Research Paper No. 5510-18
Number of pages: 58 Posted: 12 Jul 2018 Last Revised: 02 Jun 2019
T. Tony Ke and Song Lin
The Chinese University of Hong Kong (CUHK) and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 403 (154,446)

Abstract:

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search theory, information, complementarity, price competition

7.

Add-On Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?

Number of pages: 57 Posted: 25 May 2015 Last Revised: 30 Mar 2016
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 346 (182,899)
Citation 17

Abstract:

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add-on pricing, competitive price discrimination, bundling, multi-product pricing, product design, differentiation, competition

8.

Media Formats of Advertising

HKUST Business School Research Paper No. 2023-122
Number of pages: 48 Posted: 14 Jul 2023 Last Revised: 14 Nov 2023
Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 251 (255,867)
Citation 2

Abstract:

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advertising, media, information design, dynamic attention, two-sided market, attention steering

9.

Price Caps by Matching Platforms: The Case of Ticket Resales

Number of pages: 48 Posted: 20 Dec 2023
Da He and Song Lin
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 162 (383,738)

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platforms, pricing, matching, game theory, ticket resales, public policy - legal

10.

Towards Intelligent Shopping Assistant: Can LLM Chatbot Empower Consumer Decision Making?

HKUST Business School Research Paper No. 2025-196
Number of pages: 35 Posted: 07 Feb 2025
Song Lin, Zijun (June) Shi and Xinyi Sun
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST)
Downloads 139 (445,249)

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Generative AI, LLM, chatbot, consumer search, information overload

11.

Do More "Likes" Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

Journal of Marketing, Forthcoming
Number of pages: 83 Posted: 12 Jul 2024 Last Revised: 31 Jan 2025
Shan Huang and Song Lin
The University of Hong Kong and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 89 (601,331)

Abstract:

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social networks, social advertising, social influence, field experiment