Lalita A. Manrai

University of Delaware

Professor

Newark, DE 19711

United States

SCHOLARLY PAPERS

7

DOWNLOADS

459

SSRN CITATIONS
Rank 49,396

SSRN RANKINGS

Top 49,396

in Total Papers Citations

0

CROSSREF CITATIONS

9

Scholarly Papers (7)

1.

Hofstede’s Cultural Dimensions and Tourist Behaviors: A Review and Conceptual Framework

Journal of Economics, Finance & Administrative Science, Vol. 16, No. 31, p. 23, December 2011
Number of pages: 26 Posted: 21 Nov 2011
Lalita A. Manrai and Ajay Manrai
University of Delaware and University of Delaware
Downloads 223 (136,900)

Abstract:

Loading...

Hofstede’s cultural dimensions, tourist behaviors, traveller’s behaviors, Confucian Dynamism

2.

Effective Use of Marketing Technology in Eastern Europe: Web Analytics, Social Media, Customer Analytics, Digital Campaigns and Mobile Applications

Journal of Economics, Finance & Administrative Science, Vol. 20, p. 118, 2015
Number of pages: 15 Posted: 14 Jan 2016
Dureen Jayaram, Ajay Manrai and Lalita A. Manrai
MicroStrategy Inc, University of Delaware and University of Delaware
Downloads 80 (305,010)

Abstract:

Loading...

3.

Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model

Journal of Economics, Finance & Administrative Science, Vol. 21, pp. 25-29, 2016
Number of pages: 5 Posted: 11 Jun 2016
Parikshat Singh Manhas, Lalita A. Manrai and Ajay K Manrai
University of Jammu, University of Delaware and University of Delaware
Downloads 59 (359,556)

Abstract:

Loading...

Brand image, Competitive analysis, Destination development, Sustainable tourism, Interdisciplinary research, International/global tourism, Positioning

4.

Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature

Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 190-222, 1994
Number of pages: 35 Posted: 06 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Lalita A. Manrai
Pennsylvania State University, University of Delaware and University of Delaware
Downloads 53 (378,357)

Abstract:

Loading...

5.

Sales Training: A State of the Art and Contemporary Review

Journal of Economics, Finance & Administrative Science, Vol. 20, pp. 54-71, 2015
Number of pages: 18 Posted: 05 Jun 2015
Vijay Lakshmi Singh, Ajay K Manrai and Lalita A. Manrai
Indian Institute of Management (IIM), Ahmedabad, University of Delaware and University of Delaware
Downloads 38 (432,552)

Abstract:

Loading...

Sales, Training, Assessment, Implementation, Evaluation, Performance

6.

Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature

Handbooks in Operations Research and Management Science: Marketing, Elsevier, New York, pp. 193–257
Number of pages: 68 Posted: 06 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Lalita A. Manrai
Pennsylvania State University, University of Delaware and University of Delaware
Downloads 6 (608,353)

Abstract:

Loading...

7.

TSCALE: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model

Psychometrika, Volume 57, Issue 1, pp 43-69 (1992)
Posted: 03 Jun 2016
Pennsylvania State University, Stephen M. Ross School of Business at the University of Michigan, University of Delaware, University of Delaware and University of Michigan, Stephen M. Ross School of Business

Abstract:

Loading...

multidimensional scaling, asymmetric proximity data, Tversky's contrast model, consumer psychology