Jeremy M. Brann

affiliation not provided to SSRN

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Separate or Integrate? Assessing the Impact of Separation between Product and Service Business on Service Performance in Product Manufacturing Firms

Oliva R, H Gebauer, J Brann. 2012. Separate or Integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms. Journal of Business to Business Marketing 19(4): 309-333. http://dx.doi.org/10.1080/1051712X.2012.647797
Number of pages: 32 Posted: 21 Nov 2011 Last Revised: 14 Jul 2017
Rogelio Oliva, Heiko Gebauer and Jeremy M. Brann
Mays Business School, Texas A&M University, University of St. Gallen and affiliation not provided to SSRN
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Abstract:

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product-service transition, service strategy, organizational separation, empirical study