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Matilda Dorotic
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1.
Loyalty Programmes: Current Knowledge and Research Directions
International Journal of Management Reviews, Vol. 14, Issue 3, pp. 217-237, 2012
Number of pages: 21
Posted: 11 Aug 2012
Matilda Dorotic,
Tammo H.A. Bijmolt
and
Peter C. Verhoef
affiliation not provided to SSRN
, University of Groningen - Department of Marketing & Marketing Research and
affiliation not provided to SSRN
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