Matilda Dorotic

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Loyalty Programmes: Current Knowledge and Research Directions

International Journal of Management Reviews, Vol. 14, Issue 3, pp. 217-237, 2012
Number of pages: 21 Posted: 11 Aug 2012
Matilda Dorotic, Tammo H.A. Bijmolt and Peter C. Verhoef
affiliation not provided to SSRN, University of Groningen - Department of Marketing & Marketing Research and affiliation not provided to SSRN
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