Joonhyuk Yang

Northwestern University, Kellogg School of Management

Doctoral Student

Evanston, IL

United States

SCHOLARLY PAPERS

5

DOWNLOADS

386

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (5)

1.

The Heterogeneous Effect of WOM on Product Sales: Why the Effect of WOM Valence Is Mixed?

European Journal of Marketing, Vol. 46, No.11/12, 2012
Number of pages: 18 Posted: 29 Nov 2011 Last Revised: 06 May 2015
Northwestern University, Kellogg School of Management, Korea Advanced Institute of Science and Technology (KAIST), Korea Advanced Institute of Science and Technology (KAIST) and KAIST
Downloads 174 (176,150)

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Word of mouth (WOM), WOM valence, motion picture industry, movie industry

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Digitization, Intermediation, Product Variety, Concentration, Movies, Quasi-Experiment

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Advertising, Television service market, Border strategy, Advertising scale economies, Cost advantage

4.

Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea

Journal of Media Economics, 27(1), 38-55, 2014
Posted: 05 Nov 2014 Last Revised: 06 May 2015
Joonhyuk Yang and Wonjoon Kim
Northwestern University, Kellogg School of Management and Korea Advanced Institute of Science and Technology (KAIST)

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seasonality, motion picture, movie, Hollywood

5.

Measuring User Similarity Using Electric Circuit Analysis: Application to Collaborative Filtering

PlOS one, 7(11), e49126, 2012
Posted: 09 Sep 2013 Last Revised: 06 May 2015
Joonhyuk Yang, Jinwook Kim, Wonjoon Kim and Younghwan Kim
Northwestern University, Kellogg School of Management, Pohang University of Science and Technology (POSTECH), Korea Advanced Institute of Science and Technology (KAIST) and Pohang University of Science and Technology (POSTECH)

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collaborative filtering, electric circuit analysis, recommendation systems