Joonhyuk Yang

University of Notre Dame - Mendoza College of Business

Notre Dame, IN 46556-5646

United States

SCHOLARLY PAPERS

8

DOWNLOADS

1,736

SSRN CITATIONS

1

CROSSREF CITATIONS

5

Scholarly Papers (8)

1.

Banking the Unbanked: Using Grocery Data for Credit Decisions

Number of pages: 53 Posted: 08 Jul 2021 Last Revised: 03 Aug 2022
Jung Youn Lee, Joonhyuk Yang and Eric Anderson
Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame - Mendoza College of Business and Northwestern University - Department of Marketing
Downloads 554 (74,102)

Abstract:

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Grocery data, Alternative data, Financial inclusion, Consumer finance, Credit cards market, Habits, Economics of data

2.

Digitization and Flexibility: Evidence from the South Korean Movie Market

Number of pages: 61 Posted: 12 Jun 2018 Last Revised: 28 Oct 2020
Joonhyuk Yang, Eric Anderson and Brett R. Gordon
Downloads 443 (97,080)
Citation 2

Abstract:

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Digitization, Flexibility, Intermediation, Product Variety, Concentration, Movies

3.

Advertising as Information for Ranking E-Commerce Search Listings

Stanford University Graduate School of Business Research Paper
Number of pages: 44 Posted: 02 Aug 2021 Last Revised: 22 Sep 2022
University of Notre Dame - Mendoza College of Business, Stanford Graduate School of Business, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 279 (162,257)

Abstract:

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Advertising as information, Search engines, New products, Platform businesses, E-Commerce, Field-experiments

4.

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials

Number of pages: 108 Posted: 11 Jan 2021 Last Revised: 29 Nov 2021
University of Notre Dame - Mendoza College of Business, Northwestern University - Kellogg School of Management, Northwestern University and University of Wisconsin-MilwaukeeUniversity of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business
Downloads 274 (164,117)

Abstract:

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Advertising; ad-tuning; ad-avoidance; multimedia Data; audio information retrieval

5.

The Heterogeneous Effect of WOM on Product Sales: Why the Effect of WOM Valence Is Mixed?

European Journal of Marketing, Vol. 46, No.11/12, 2012
Number of pages: 18 Posted: 29 Nov 2011 Last Revised: 06 May 2015
University of Notre Dame - Mendoza College of Business, Korea Advanced Institute of Science and Technology (KAIST), Korea Advanced Institute of Science and Technology (KAIST) and KAIST
Downloads 186 (236,489)

Abstract:

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Word of mouth (WOM), WOM valence, motion picture industry, movie industry

6.

Commercial Success through Commercials? Advertising and Pay TV Operators

Journal of Marketing Research, forthcoming
Posted: 28 Jun 2019 Last Revised: 09 Jun 2021
University of Notre Dame - Mendoza College of Business, Rice University - Jesse H. Jones Graduate School of Business and University of Chicago

Abstract:

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Advertising, Television service market, Cost advantage, Border strategy

7.

Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea

Journal of Media Economics, 27(1), 38-55, 2014
Posted: 05 Nov 2014 Last Revised: 06 May 2015
Joonhyuk Yang and Wonjoon Kim
University of Notre Dame - Mendoza College of Business and Korea Advanced Institute of Science and Technology (KAIST)

Abstract:

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seasonality, motion picture, movie, Hollywood

8.

Measuring User Similarity Using Electric Circuit Analysis: Application to Collaborative Filtering

PlOS one, 7(11), e49126, 2012
Posted: 09 Sep 2013 Last Revised: 06 May 2015
Joonhyuk Yang, Jinwook Kim, Wonjoon Kim and Younghwan Kim
University of Notre Dame - Mendoza College of Business, Pohang University of Science and Technology (POSTECH), Korea Advanced Institute of Science and Technology (KAIST) and Pohang University of Science and Technology (POSTECH)

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collaborative filtering, electric circuit analysis, recommendation systems