Shelle Santana

Harvard Business School - Marketing Unit

Assistant Professor

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Predicting the Attitudes, Interests, and Opinions of the Average American Consumer: Has Anything Changed in the Last Quarter Century?

Number of pages: 52 Posted: 27 Jun 2014
Shelle Santana, Vicki Morwitz and Daria Dzyabura
Harvard Business School - Marketing Unit, New York University (NYU) - Department of Marketing and New economic school
Downloads 69 (398,303)

Abstract:

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Prediction, Projection, mTurk, Student subjects