Vanessa Cuerel Burbano

University of California, Los Angeles (UCLA) - Anderson School of Management

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

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The Drivers of Greenwashing

California Management Review
Number of pages: 38 Posted: 02 Dec 2011
Magali A. Delmas and Vanessa Cuerel Burbano
University of California, Los Angeles (UCLA) and University of California, Los Angeles (UCLA) - Anderson School of Management
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Abstract:

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greenwashing, environmental performance, symbolic management, institutional pressures, corporate social responsibility, environmental policy, green marketing