Peggy Liu

University of Pittsburgh

Assistant Professor of Marketing

3950 Roberto Clemente Drive

Pittsburgh, PA 15260

United States

http://https://sites.google.com/view/peggyjliu

SCHOLARLY PAPERS

3

DOWNLOADS

112

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Mindful Matching: Ordinal versus Nominal Attributes

Forthcoming at the Journal of Marketing Research: Liu, Peggy J., Brent McFerran, and Kelly L. Haws, 'Mindful Matching: Ordinal versus Nominal Attributes.
Number of pages: 74 Posted: 22 Jul 2019
Peggy Liu, Brent McFerran and Kelly Haws
University of Pittsburgh, Simon Fraser University (SFU) - Beedie School of Business and Vanderbilt University - Marketing
Downloads 63 (360,646)
Citation 1

Abstract:

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matching, ordinal attributes, nominal attributes, joint consumption, social influence, decision making

2.

Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles

Number of pages: 36 Posted: 10 Feb 2016
University of Pittsburgh, University of Pennsylvania and Vanderbilt University - Marketing
Downloads 37 (452,296)
Citation 1

Abstract:

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financial portfolio; compromise effect; extremeness aversion; bundles; risk; reward

3.

Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices

Journal of Consumer Psychology, Forthcoming
Number of pages: 25 Posted: 22 Jul 2019
Vanderbilt University - Marketing, University of Pittsburgh, New York University (NYU) - Leonard N. Stern School of Business, Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM) and Yale University - Department of Psychology
Downloads 12 (590,804)

Abstract:

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calorie posting, sugary beverages, soft drinks, pricing, supersizing, health, value, portion size