Via Giovanni Paolo II, 132
Fisciano, Salerno 84084
Italy
CSEF - University of Naples Federico II
museum marketing, mobile app, mobile tourism, mobile app marketing, Kano Model, customer satisfaction, cultural tourism, museum technology
viable systems approach (VSA), consumer culture theory (CCT), brand community, sub-culture of consumption, consonance-resonance
customer satisfaction, management in education, academic library services, library management, Kano model; service quality, user satisfaction