Paola Mallucci

University of Wisconsin - Madison - Department of Marketing

United States

SCHOLARLY PAPERS

4

DOWNLOADS

575

SSRN CITATIONS

4

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Fairness Ideals in Distribution Channels

Journal of Marketing Research, Forthcoming
Number of pages: 71 Posted: 14 Mar 2012 Last Revised: 30 Dec 2016
Tony Haitao Cui and Paola Mallucci
University of Minnesota - Twin Cities and University of Wisconsin - Madison - Department of Marketing
Downloads 462 (66,925)
Citation 6

Abstract:

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fairness ideals, distribution channels, quantal response equilibrium, experimental economics

2.

Pricing Cause-Related Marketing Products

Number of pages: 50 Posted: 03 Oct 2019
Paola Mallucci, George John and Tony Haitao Cui
University of Wisconsin - Madison - Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities
Downloads 74 (345,125)
Citation 1

Abstract:

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cause marketing; corporate social responsibility, warm glow, reputation, social preferences, behavioral economics

3.

Too Good to be Nice: A Model of Corporate Social Responsibility Investment with Asymmetric Quality Information.

Number of pages: 45 Posted: 15 Nov 2019
Yue Li and Paola Mallucci
University of Wisconsin - Madison - Department of Economics and University of Wisconsin - Madison - Department of Marketing
Downloads 39 (462,500)

Abstract:

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Corporate Social Responsibility, Pricing, Information Asymmetry, Advertising

4.

Social Motives in Bilateral Bargaining Games: How Power Changes Perceptions of Fairness

Journal of Economic Behavior and Organization, Vol. 166, 2019
Posted: 03 Oct 2019
Paola Mallucci, Yan Diana Wu and Tony Haitao Cui
University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Smeal College of Business and University of Minnesota - Twin Cities

Abstract:

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Power, Fairness, Bargaining, Behavioral economics, Ultimatum game