Elie Ofek

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

28

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CITATIONS
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10

Scholarly Papers (28)

1.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Review of Marketing Science WP No. 315
Number of pages: 32 Posted: 07 May 2002
Elie Ofek and Miklos Sarvary
Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 2,004 (6,555)
Citation 10

Abstract:

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2.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

HBS Marketing Research Paper No. 03-03
Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,258 (14,077)

Abstract:

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Media, circulation industries, business model selection, competitive strategy, game theory

3.

Sequential Decision Making: How Prior Choices Affect Subsequent Valuations

MIT Department of Economics Working Paper No. 02-40
Number of pages: 42 Posted: 20 Nov 2002
Elie Ofek, Muhamet Yildiz and Ernan Haruvy
Harvard Business School - Marketing Unit, Massachusetts Institute of Technology (MIT) - Department of Economics and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 554 (45,236)

Abstract:

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Bounded rationality, Preference for Consistency

4.

Branding Next-Generation Products

Number of pages: 38 Posted: 18 Oct 2009
ESADE - Ramon Llull University, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 452 (58,424)

Abstract:

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Next-generation product innovation, brand name selection, branding, structural alignment theory, consumer inference

5.

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

Darden Business School Working Paper No. 2767138
Number of pages: 47 Posted: 20 Apr 2016 Last Revised: 21 Jan 2017
Cornell University - Samuel Curtis Johnson Graduate School of Management, Harvard Business School - Marketing Unit and University of Virginia - Darden Graduate School of Business
Downloads 203 (140,790)

Abstract:

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Customer engagement, Adoption routes, Hidden Markov models, Search, Word-of-Mouth, Digital media, Bayesian Estimation

6.

When and How to Diversify—A Multi-Category Utility Model for Personalized Content Recommendation

Boston University Questrom School of Business Research Paper No. 2880779
Number of pages: 66 Posted: 07 Dec 2016 Last Revised: 20 May 2018
Yicheng Song, Nachiketa Sahoo and Elie Ofek
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business and Harvard Business School - Marketing Unit
Downloads 97 (254,080)

Abstract:

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Recommender Systems, Personalization, Recommendation Diversity, Variety Seeking, Collaborative Filters, Consumer Utility Models, Content Consumption, Digital Media, Clickstream Analysis, Learning-to-Rank

7.

When the Name is the Game

Business Strategy Review, Vol. 22, Issue 3, pp. 50-55, 2011
Number of pages: 6 Posted: 29 Aug 2011
ESADE - Ramon Llull University, Harvard Business School and Harvard Business School - Marketing Unit
Downloads 8 (557,315)
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8.

Executive Summary: Never Mind the Complements, Where's the Value?

Business Strategy Review, Vol. 24, Issue 2, pp. 79-79, 2013
Number of pages: 1 Posted: 15 May 2013
London Business School - Department of Marketing, Arison School of Business, Harvard Business School - Marketing Unit and Independent
Downloads 1 (605,632)
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9.

Innovation Strategy and Entry Deterrence

Journal of Economics & Management Strategy, Vol. 21, Issue 3, pp. 583-631, 2012
Number of pages: 49 Posted: 05 Jul 2012
Ozge Turut and Elie Ofek
Sabanci University and Harvard Business School - Marketing Unit
Downloads 1 (605,632)
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10.

The Parking Meter Paradox

Posted: 31 Jul 2018
Eyal Ert, Ernan Haruvy and Elie Ofek
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management, University of Texas at Dallas - Naveen Jindal School of Management and Harvard Business School - Marketing Unit

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Regret, Pricing, Decision Making Under Uncertainty, Waste Aversion, Learning

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University

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new product preannouncements, market uncertainty, competitive signaling, new product development

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University

Abstract:

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new product preannouncements, market uncertainty, competitive signaling, new product development

12.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and Arison School of Business

Abstract:

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complementary goods, product quality, royalty fees, competition, game theory

13.

Nike Football: World Cup 2010 (B)

Harvard Business School Marketing Unit Case No. 512-054
Posted: 06 Jun 2012
Elie Ofek and Ryan Johnson
Harvard Business School - Marketing Unit and affiliation not provided to SSRN

Abstract:

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14.

Emotiv Systems, Inc.: It's the Thoughts that Count

Harvard Business School Marketing Unit Case No. 510-050
Posted: 12 Apr 2012
Elie Ofek, Jason Riis and Paul Hamilton
Harvard Business School - Marketing Unit, Harvard Business School and affiliation not provided to SSRN

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15.

Speeding Ahead to a Better Place

Harvard Business School Marketing Unit Case No. 512-056
Posted: 09 Apr 2012
Elie Ofek and Alison Berkley Wagonfeld
Harvard Business School - Marketing Unit and Harvard Business School

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16.

American Well: The Doctor Will E-See You Now

Harvard Business School Marketing Unit Case No. 510-061
Posted: 14 Mar 2012
Elie Ofek and Ron Laufer
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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17.

The Eleganzia Group

Harvard Business School Marketing Unit Case No. 511-115
Posted: 13 Mar 2012
Harvard Business School - Marketing Unit, Harvard Business School, Europe Research Center, Harvard Business School, Harvard Business School and Harvard Business School

Abstract:

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18.

Reversing the AMD Fusion Launch

Harvard Business School Marketing Unit Case No. 511-036
Posted: 01 Mar 2012
Elie Ofek and Ryan Johnson
Harvard Business School - Marketing Unit and Harvard Business School

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19.

The Clorox Company: Leveraging Green for Growth

Harvard Business School Marketing Unit Case No. 512-009
Posted: 01 Mar 2012
Elie Ofek and Lauren Barley
Harvard Business School - Marketing Unit and affiliation not provided to SSRN

Abstract:

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20.

Nike Football: World Cup 2010 South Africa

Harvard Business School Marketing Unit Case No. 511-060
Posted: 01 Mar 2012
Elie Ofek and Ryan Johnson
Harvard Business School - Marketing Unit and Harvard Business School

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21.

Sephora Direct: Investing in Social Media, Video, and Mobile

Harvard Business School Marketing Unit Case No. 511-137
Posted: 04 Feb 2012
Elie Ofek and Alison Berkley Wagonfeld
Harvard Business School - Marketing Unit and Harvard Business School

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22.

Millipore Background Note

Harvard Business School Marketing Unit Case No. 510-059
Posted: 02 Feb 2012
Elie Ofek and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School

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23.

Nanda Home: Preparing for Life after Clocky

Harvard Business School Marketing Unit Case No. 511-134
Posted: 29 Jan 2012
Elie Ofek and Jill Avery
Harvard Business School - Marketing Unit and Harvard Business School

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24.

Sealed Air Corporation: Deciding the Fate of VTID

Harvard Business School Marketing Unit Case No. 512-029
Posted: 26 Jan 2012
Elie Ofek
Harvard Business School - Marketing Unit

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25.

The Best Way to Name Your Product 2.0

Harvard Business Review, Vol. 89, No. 5, 2011
Posted: 26 Apr 2011
ESADE - Ramon Llull University, Harvard Business School and Harvard Business School - Marketing Unit

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Branding, product innovation

26.

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

Marketing Science, Forthcoming
Posted: 27 Mar 2011
Dominique Olie Lauga and Elie Ofek
University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit

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Product Positioning, Multi-Attribute Products, Differentiation, Competitive Strategy, Game-Theory

27.

'Plugging In' the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

HBS Case No. 510-076, Harvard Business School Marketing Unit
Posted: 02 Jul 2010
Elie Ofek and Polly Ribatt
Harvard Business School - Marketing Unit and Harvard Business School

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28.

The Impact of Add-On Features on Consumer Product Evaluations

Journal of Consumer Research, Vol. 36, No. 1, 2009
Posted: 14 Oct 2009 Last Revised: 25 Jun 2010
Marco Bertini, Elie Ofek and Dan Ariely
ESADE - Ramon Llull University, Harvard Business School - Marketing Unit and Duke University - Fuqua School of Business

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Add-Ons, product design, consumer inference, structural alignment, price discrimination