Elie Ofek

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

  • Harvard Business School - Marketing Unit

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    • Tel: 617-495-6301
    • Fax: 617-496-5853
SCHOLARLY PAPERS

28

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5,879

SSRN CITATIONS
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SSRN RANKINGS

Top 31,950

in Total Papers Citations

32

CROSSREF CITATIONS

3

Scholarly Papers (28)

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1.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Review of Marketing Science WP No. 315
Number of pages: 32 Posted: 07 May 2002
Elie Ofek and Miklos Sarvary
Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 2,120 (14,471)
Citation 10

Abstract:

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2.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
Johns Hopkins University - Carey Business School, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,307 (30,427)
Citation 2

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Media, circulation industries, business model selection, competitive strategy, game theory

3.

Sequential Decision Making: How Prior Choices Affect Subsequent Valuations

Number of pages: 42 Posted: 20 Nov 2002
Elie Ofek, Muhamet Yildiz and Ernan Haruvy
Harvard Business School - Marketing Unit, Massachusetts Institute of Technology (MIT) - Department of Economics and McGill University
Downloads 613 (85,316)
Citation 1

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Bounded rationality, Preference for Consistency

4.

Ratings, Reviews, and the Marketing of New Products

Johns Hopkins Carey Business School Research Paper No. 19-02
Number of pages: 48 Posted: 08 Feb 2019 Last Revised: 28 Nov 2020
Itay P Fainmesser, Dominique Olie Lauga and Elie Ofek
Johns Hopkins University - Carey Business School, University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit
Downloads 504 (109,059)
Citation 2

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Word-of-Mouth, Online Reviews, Product Ratings, Social Networks, Advertising, Quality, Pricing, User-generated Content

5.

When and How to Diversify—A Multi-Category Utility Model for Personalized Content Recommendation

Boston University Questrom School of Business Research Paper No. 2880779
Number of pages: 66 Posted: 07 Dec 2016 Last Revised: 20 May 2018
Yicheng Song, Nachiketa Sahoo and Elie Ofek
University of Minnesota - Twin Cities - Carlson School of Management, Boston University - Questrom School of Business and Harvard Business School - Marketing Unit
Downloads 387 (148,458)
Citation 4

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Recommender Systems, Personalization, Recommendation Diversity, Variety Seeking, Collaborative Filters, Consumer Utility Models, Content Consumption, Digital Media, Clickstream Analysis, Learning-to-Rank

6.

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

Darden Business School Working Paper No. 2767138
Number of pages: 47 Posted: 20 Apr 2016 Last Revised: 21 Jan 2017
Clarence Lee, Elie Ofek and Thomas J. Steenburgh
Eisengard AI, Harvard Business School - Marketing Unit and University of Virginia - Darden Graduate School of Business
Downloads 284 (206,969)
Citation 6

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Customer engagement, Adoption routes, Hidden Markov models, Search, Word-of-Mouth, Digital media, Bayesian Estimation

7.

When and How Should Firms Differentiate? Quality, Advertising and Pricing Decisions in a Duopoly

Number of pages: 46 Posted: 11 Dec 2018
Dominique Olie Lauga, Elie Ofek and Zsolt Katona
University of Cambridge - Judge Business School, Harvard Business School - Marketing Unit and University of California, Berkeley - Haas School of Business
Downloads 246 (238,876)

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quality differentiation, advertising, targeting

8.

Deep Learning in the Service of Customer Service: The Value of AI-Enabled Timely Performance Feedback

Number of pages: 44 Posted: 26 Aug 2024
Hisham Abdulhalim, Byungyeon Kim, Elie Ofek, Adi Shalev and Talia Tron
Technion-Israel Institute of Technology, University of Minnesota - Twin Cities - Carlson School of Management, Harvard Business School - Marketing Unit, Intuit Inc and Holon Institute of Technology (HIT)
Downloads 169 (337,816)

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customer service management, customer satisfaction, net promotor score, performance feedback, deep learning, natural language processing

9.

I Don’t 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

Number of pages: 52 Posted: 10 Dec 2019
Byungyeon Kim, Oded Koenigsberg and Elie Ofek
University of Minnesota - Twin Cities - Carlson School of Management, London Business School - Department of Marketing and Harvard Business School - Marketing Unit
Downloads 150 (373,376)

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innovation management, product recall, quality assurance testing, launch-timing, new product development, game theory

10.

The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand

Number of pages: 28 Posted: 25 Jun 2024
Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan
Harvard University - Business School (HBS), Harvard Business School - Marketing Unit and University of Washington
Downloads 98 (520,949)

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Social media, Music Streaming, Content Monetization, Music Consumption, TikTok, Digitization

11.

How Low Should You Go? Minimum Viable Product Strategy with Dynamic Learning

Number of pages: 52
Byungyeon Kim, Oded Koenigsberg, Dominique Olie Lauga and Elie Ofek
University of Minnesota - Twin Cities - Carlson School of Management, London Business School - Department of Marketing, University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit
Downloads 1

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innovation management, innovation adoption, minimum viable product, new product development, market entry, game theory

12.

The Parking Meter Paradox

Posted: 31 Jul 2018
Eyal Ert, Ernan Haruvy and Elie Ofek
The Hebrew University of Jerusalem, Dept. of Environmental Economics and Management, McGill University and Harvard Business School - Marketing Unit

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Regret, Pricing, Decision Making Under Uncertainty, Waste Aversion, Learning

13.

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

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Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University

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new product preannouncements, market uncertainty, competitive signaling, new product development

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Posted: 13 Nov 2013
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University

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new product preannouncements, market uncertainty, competitive signaling, new product development

14.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky and Eyal Biyalogorsky
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and IndependentArison School of Business

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complementary goods, product quality, royalty fees, competition, game theory

15.

Nike Football: World Cup 2010 (B)

Harvard Business School Marketing Unit Case No. 512-054
Posted: 06 Jun 2012
Elie Ofek and T. Ryan Johnson
Harvard Business School - Marketing Unit and Washington University in St. Louis

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16.

Emotiv Systems, Inc.: It's the Thoughts that Count

Harvard Business School Marketing Unit Case No. 510-050
Posted: 12 Apr 2012
Elie Ofek, Jason Riis and Paul Hamilton
Harvard Business School - Marketing Unit, Harvard University - Business School (HBS) and affiliation not provided to SSRN

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17.

Speeding Ahead to a Better Place

Harvard Business School Marketing Unit Case No. 512-056
Posted: 09 Apr 2012
Elie Ofek and Alison Berkley Wagonfeld
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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18.

American Well: The Doctor Will E-See You Now

Harvard Business School Marketing Unit Case No. 510-061
Posted: 14 Mar 2012
Elie Ofek and Ron Laufer
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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19.

The Eleganzia Group

Harvard Business School Marketing Unit Case No. 511-115
Posted: 13 Mar 2012
Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
Harvard Business School - Marketing Unit, Harvard Business School, Europe Research Center, Harvard University - Business School (HBS), Harvard University - Business School (HBS) and Harvard University - Business School (HBS)

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20.

Reversing the AMD Fusion Launch

Harvard Business School Marketing Unit Case No. 511-036
Posted: 01 Mar 2012
Elie Ofek and Ryan Johnson
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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21.

The Clorox Company: Leveraging Green for Growth

Harvard Business School Marketing Unit Case No. 512-009
Posted: 01 Mar 2012
Elie Ofek and Lauren Barley
Harvard Business School - Marketing Unit and affiliation not provided to SSRN

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22.

Nike Football: World Cup 2010 South Africa

Harvard Business School Marketing Unit Case No. 511-060
Posted: 01 Mar 2012
Elie Ofek and Ryan Johnson
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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23.

Sephora Direct: Investing in Social Media, Video, and Mobile

Harvard Business School Marketing Unit Case No. 511-137
Posted: 04 Feb 2012
Elie Ofek and Alison Berkley Wagonfeld
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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24.

Millipore Background Note

Harvard Business School Marketing Unit Case No. 510-059
Posted: 02 Feb 2012
Elie Ofek and Natalie Kindred
Harvard Business School - Marketing Unit and Harvard Business School

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25.

Nanda Home: Preparing for Life after Clocky

Harvard Business School Marketing Unit Case No. 511-134
Posted: 29 Jan 2012
Elie Ofek and Jill Avery
Harvard Business School - Marketing Unit and Harvard Business School

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26.

Sealed Air Corporation: Deciding the Fate of VTID

Harvard Business School Marketing Unit Case No. 512-029
Posted: 26 Jan 2012
Elie Ofek
Harvard Business School - Marketing Unit

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27.

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

Marketing Science, Forthcoming
Posted: 27 Mar 2011
Dominique Olie Lauga and Elie Ofek
University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit

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Product Positioning, Multi-Attribute Products, Differentiation, Competitive Strategy, Game-Theory

28.

'Plugging In' the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

HBS Case No. 510-076, Harvard Business School Marketing Unit
Posted: 02 Jul 2010
Elie Ofek and Polly Ribatt
Harvard Business School - Marketing Unit and Harvard University - Business School (HBS)

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