Ligo Koshy

Bharathiar University - Bharathiar School of Management and Entrepreneur Development

Research Scholar

India

SCHOLARLY PAPERS

6

DOWNLOADS

736

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

Attitude Towards Cosmetic Products Advertisements in Television Among Youth

Number of pages: 11 Posted: 18 May 2017
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 242 (131,581)

Abstract:

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Television, Advertisements, Buying Behaviour, Youth, Cosmetics

2.

Influence of Celebrity Endorsement on Brand Image of Grooming Products

Number of pages: 12 Posted: 17 May 2017
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 160 (192,506)

Abstract:

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Impact, Celebrity Endorsement, Endorser, Controversy Risk, Favourable Attitude, Brand Image

3.

Role of Advertising in the Formation of Attitudes Towards Online Advertising

Number of pages: 8 Posted: 14 Mar 2018
Ligo Koshy and S. John Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 152 (201,033)

Abstract:

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Information, Entertainment, Irritation, Advertising Value, Attitude towards online advertising

4.

Influence of Demonetisation on Unorganised Retailers

Number of pages: 7 Posted: 17 May 2017
Ligo Koshy
Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 123 (237,779)
Citation 1

Abstract:

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demonetisation, unorganised retailers, buying behaviour, financial apps

5.

Exploring the Intention to Watch Advertisements on YouTube Among Youth

Number of pages: 7 Posted: 14 Nov 2018
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 37 (453,300)

Abstract:

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online advertisements, YouTube video advertising, attitude towards advertising, intention to watch online advertisements

6.

Entrepreneurial Motivation Among Female College Student in Kerala

Number of pages: 10 Posted: 13 Mar 2018
Ligo Koshy
Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 22 (529,810)

Abstract:

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entrepreneurship, management education, women entrepreneurship