Ligo Koshy

Bharathiar University - Bharathiar School of Management and Entrepreneur Development

Research Scholar

India

SCHOLARLY PAPERS

6

DOWNLOADS

605

CITATIONS

0

Scholarly Papers (6)

1.

Attitude Towards Cosmetic Products Advertisements in Television Among Youth

Number of pages: 11 Posted: 18 May 2017
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 205 (146,350)

Abstract:

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Television, Advertisements, Buying Behaviour, Youth, Cosmetics

2.

Influence of Celebrity Endorsement on Brand Image of Grooming Products

Number of pages: 12 Posted: 17 May 2017
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 132 (213,932)

Abstract:

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Impact, Celebrity Endorsement, Endorser, Controversy Risk, Favourable Attitude, Brand Image

3.

Role of Advertising in the Formation of Attitudes Towards Online Advertising

Number of pages: 8 Posted: 14 Mar 2018
Ligo Koshy and S. John Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 119 (232,919)

Abstract:

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Information, Entertainment, Irritation, Advertising Value, Attitude towards online advertising

4.

Influence of Demonetisation on Unorganised Retailers

Number of pages: 7 Posted: 17 May 2017
Ligo Koshy
Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 115 (237,380)

Abstract:

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demonetisation, unorganised retailers, buying behaviour, financial apps

5.

Exploring the Intention to Watch Advertisements on YouTube Among Youth

Number of pages: 7 Posted: 14 Nov 2018
Ligo Koshy and S Manohar
Bharathiar University - Bharathiar School of Management and Entrepreneur Development and Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 18 (526,208)

Abstract:

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online advertisements, YouTube video advertising, attitude towards advertising, intention to watch online advertisements

6.

Entrepreneurial Motivation Among Female College Student in Kerala

Number of pages: 10 Posted: 13 Mar 2018
Ligo Koshy
Bharathiar University - Bharathiar School of Management and Entrepreneur Development
Downloads 16 (537,653)

Abstract:

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entrepreneurship, management education, women entrepreneurship