Jae-Yun Moon

Hong Kong University of Science & Technology (HKUST) - Hong Kong University of Science & Technology

Clear Water Bay

Kowloon

Hong Kong

SCHOLARLY PAPERS

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2

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Scholarly Papers (1)

1.

Understanding the Behavior of Mobile Data Services Consumers

Information Systems Frontiers, Vol. 10, No. 4, pp. 431-445, 2008
Number of pages: 15 Posted: 26 Dec 2011
Korea University, HKUST Business School, Hong Kong University of Science & Technology (HKUST) - Hong Kong University of Science & Technology and Hong Kong University of Science and Technology
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Citation 1

Abstract:

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consumer behavior, mobile data services, mobile phones, decomposed theory of planned behavior, technology acceptance, online survey