Baohong Sun

Independent

SCHOLARLY PAPERS

3

DOWNLOADS

132

CITATIONS

0

Scholarly Papers (3)

1.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Independent and University of Connecticut - Department of Marketing
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Abstract:

Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

2.

Database Submission — The ISMS Durable Goods Data Sets

Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Posted: 29 Jan 2013
Jian Ni, Scott Neslin and Baohong Sun
Johns Hopkins University, Tuck School of Business at Dartmouth and Independent

Abstract:

retailer, durable goods, panel data, product adoption, holiday promotion, sales forecasting

3.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Posted: 24 Oct 2012
Tuck School of Business at Dartmouth, affiliation not provided to SSRN, Tuck School of Business at Dartmouth, Independent and University of Pittsburgh

Abstract:

loyalty program, customer tier programs, frequency reward, database marketing, segmentation