Baohong Sun

Cheung Kong Graduate School of Business (New York)

Oriental Plaza, Tower E3

One East Chang An Avenue

Beijing, 100738

China

http://english.ckgsb.edu.cn/faculty/sun-baohong/

SCHOLARLY PAPERS

5

DOWNLOADS

354

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 350 (93,470)
Citation 3

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

2.

Headquarter and Subsidiaries: Analyzing a Social Media Platform Within MNCs

Number of pages: 38 Posted: 16 Aug 2019
Yingda Lu, Baohong Sun, Sunder Kekre and Marc Flad
University of Illinois at Chicago, Cheung Kong Graduate School of Business (New York), Carnegie Mellon University - David A. Tepper School of Business and Robert Bosch GmbH
Downloads 4 (677,628)

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3.

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.
Posted: 20 Jul 2020
Xiao Liu, Timothy Derdenger and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Cheung Kong Graduate School of Business (New York)

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compatibility and standard, base product, add-on product, dynamic structural model, product adoption, product line pricing

4.

Database Submission — The ISMS Durable Goods Data Sets

Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Posted: 29 Jan 2013
Jian Ni, Scott Neslin and Baohong Sun
Johns Hopkins University - Carey Business School, Dartmouth College - Tuck School of Business and Cheung Kong Graduate School of Business (New York)

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retailer, durable goods, panel data, product adoption, holiday promotion, sales forecasting

5.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Posted: 24 Oct 2012
Dartmouth College - Tuck School of Business, Independent, Dartmouth College - Tuck School of Business, Cheung Kong Graduate School of Business (New York) and University of Pittsburgh

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loyalty program, customer tier programs, frequency reward, database marketing, segmentation