Andreas Braun

University of Potsdam

August-Bebel Strasse 89

Potsdam, 14482

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

375

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Beyond the Blockbuster Model? Personalised Medicine as Driver for New Business Models in the Pharmaceutical Industry

Proceedings of the R&D Management Conference: Value Creation and Value Capture, Genoble, France, 23-25 May 2012
Number of pages: 13 Posted: 05 Oct 2012
University of Potsdam, University of Potsdam, University of Potsdam and University of Potsdam
Downloads 195 (168,944)

Abstract:

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Business Model Innovation, Personalised Medicine, Pharmaceutical Industry, Sector innovation, Dominant Industry Logic

2.

Produktivität und Dienstleistungen – Neue Anforderungen an das Innovationscontrolling (Productivity and Services – New Challenges to the Controlling of Innovation) (in German)

Controlling - Zeitschrift für erfolgsorientierte Unternehmenssteuerung, Forthcoming
Number of pages: 14 Posted: 02 Jan 2012 Last Revised: 01 Jul 2014
Elisabeth Eppinger, Andreas Braun and Martin Kamprath
University of Potsdam, University of Potsdam and University of Potsdam
Downloads 180 (181,567)

Abstract:

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Service management, service innovation, service controlling, customer integration, innovation controlling, product-service-systems