Julien Jourdan

HEC Paris

1 rue de la Liberation

Jouy-en-Josas Cedex, 78351

France

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Jules or Jim: Alternative Conformity to Minority Logics

Academy of Management Journal. Dec2012, Vol. 55 Issue 6, p1295-1315, HEC Paris Research Paper No. SPE-2013-997
Number of pages: 48 Posted: 03 Jan 2012 Last Revised: 29 Aug 2013
Rodolphe Durand and Julien Jourdan
HEC Paris - Strategy & Business Policy and HEC Paris
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Abstract:

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conformity, resource dependence, institutional logics, minority logic, soft control strategy