Stephen K. Kim

Iowa State University

613 Wallace Road

Ames, IA 50011-2063

United States

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Scholarly Papers (1)

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Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?

Journal of Retailing, Forthcoming
Number of pages: 50 Posted: 04 Jan 2012
Stephen K. Kim, Jonathan Hibbard and Scott D. Swain
Iowa State University, Boston University - Questrom School of Business and Clemson University
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Abstract:

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Dealer commitment, Supplier destructive acts, Extra-role behavior