John A. Clithero

Lundquist College of Business, University of Oregon

Assistant Professor of Marketing

Lundquist College of Business

1208 University of Oregon

Eugene, OR 97403

United States

  • Lundquist College of Business, University of Oregon

SCHOLARLY PAPERS

6

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1,585

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26

Scholarly Papers (6)

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1.

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153
Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons and Scott Huettel
Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 519 (115,772)
Citation 1

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Brands, Choice, fMRI, Marketing, Neuromarketing, Neuroscience

2.

Response Times in Economics: Looking Through the Lens of Sequential Sampling Models

Number of pages: 52 Posted: 17 Jun 2016 Last Revised: 22 Nov 2016
John A. Clithero
Lundquist College of Business, University of Oregon
Downloads 364 (175,011)
Citation 8

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drift-diffusion model, experiments, process, response times

3.

Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process

Number of pages: 60 Posted: 22 Jun 2016 Last Revised: 09 Feb 2018
John A. Clithero
Lundquist College of Business, University of Oregon
Downloads 287 (226,047)
Citation 15

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drift diffusion, neuroeconomics, prediction, stochastic choice

4.

Supervised Machine Learning for Eliciting Individual Demand

Number of pages: 69 Posted: 13 May 2019 Last Revised: 05 Feb 2021
John A. Clithero, Jae Joon Lee and Joshua Tasoff
Lundquist College of Business, University of Oregon, Claremont Colleges - Claremont Graduate University and Claremont Colleges - Claremont Graduate University
Downloads 266 (245,242)

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Machine Learning, Willingness to Pay, BDM, Random Forest, Lasso, Prediction

5.

Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics

Nature Reviews Neuroscience 2012
Number of pages: 21 Posted: 07 May 2013
Clement Levallois, John A. Clithero, Paul Wouters, A. Smidts and Scott Huettel
EMLYON Business School, Lundquist College of Business, University of Oregon, Leiden University - Centre for Science and Technology Studies, Erasmus Research Institute of Management (ERIM) and Duke University - Department of Psychology and Neuroscience
Downloads 149 (417,719)
Citation 2

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neuroeconomics, interdisciplinarity, decision making, decision neuroscience, scientometrics

6.

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

J Neurosci. 2017 Mar 6, p. 3486-16; DOI: 10.1523/JNEUROSCI.3486-16.2017, Fox School of Business Research Paper No. 17-010
Posted: 10 Mar 2017 Last Revised: 24 Apr 2017
Rosa Li, David Smith, John A. Clithero, Vinod Venkatraman, R. McKell Carter and Scott Huettel
Duke University - Department of Psychology and Neuroscience, Temple University - Department of Psychology, Lundquist College of Business, University of Oregon, Temple University - Department of Marketing and Supply Chain Management, University of Colorado Boulder and Duke University - Department of Psychology and Neuroscience

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