John A. Clithero

Lundquist College of Business, University of Oregon

Assistant Professor of Marketing

Lundquist College of Business

1208 University of Oregon

Eugene, OR 97403

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 46,308

SSRN RANKINGS

Top 46,308

in Total Papers Downloads

1,431

SSRN CITATIONS
Rank 25,667

SSRN RANKINGS

Top 25,667

in Total Papers Citations

21

CROSSREF CITATIONS

15

Scholarly Papers (7)

1.

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153
Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 413 (100,451)
Citation 1

Abstract:

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Brands, Choice, fMRI, Marketing, Neuromarketing, Neuroscience

2.

Response Times in Economics: Looking Through the Lens of Sequential Sampling Models

Number of pages: 52 Posted: 17 Jun 2016 Last Revised: 22 Nov 2016
John A. Clithero
Lundquist College of Business, University of Oregon
Downloads 304 (140,744)
Citation 14

Abstract:

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drift-diffusion model, experiments, process, response times

3.

Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process

Number of pages: 60 Posted: 22 Jun 2016 Last Revised: 09 Feb 2018
John A. Clithero
Lundquist College of Business, University of Oregon
Downloads 247 (173,491)
Citation 15

Abstract:

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drift diffusion, neuroeconomics, prediction, stochastic choice

4.

Demand Estimation and Forecasting Using Cognitive Models of Consumer Choice

Number of pages: 37 Posted: 14 Jun 2019 Last Revised: 01 Jun 2021
Nan Chen, John A. Clithero and Ming Hsu
National University of Singapore (NUS) - School of Computing, Lundquist College of Business, University of Oregon and University of California, Berkeley - Haas School of Business
Downloads 244 (175,560)

Abstract:

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Cognitive modeling, drift diffusion model, demand estimation, response times, out-of-sample, generalizability

5.

Supervised Machine Learning for Eliciting Individual Demand

Number of pages: 69 Posted: 13 May 2019 Last Revised: 05 Feb 2021
John A. Clithero, Jae Joon Lee and Joshua Tasoff
Lundquist College of Business, University of Oregon, Claremont Colleges - Claremont Graduate University and Claremont Colleges - Claremont Graduate University
Downloads 120 (320,321)

Abstract:

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Machine Learning, Willingness to Pay, BDM, Random Forest, Lasso, Prediction

6.

Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics

Nature Reviews Neuroscience 2012
Number of pages: 21 Posted: 07 May 2013
EMLYON Business School, Lundquist College of Business, University of Oregon, Leiden University - Centre for Science and Technology Studies, Erasmus Research Institute of Management (ERIM) and Duke University - Department of Psychology and Neuroscience
Downloads 103 (355,708)
Citation 2

Abstract:

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neuroeconomics, interdisciplinarity, decision making, decision neuroscience, scientometrics

7.

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

J Neurosci. 2017 Mar 6, p. 3486-16; DOI: 10.1523/JNEUROSCI.3486-16.2017, Fox School of Business Research Paper No. 17-010
Posted: 10 Mar 2017 Last Revised: 24 Apr 2017
Duke University - Department of Psychology and Neuroscience, Temple University - Department of Psychology, Lundquist College of Business, University of Oregon, Temple University - Department of Marketing and Supply Chain Management, University of Colorado Boulder and Duke University - Department of Psychology and Neuroscience

Abstract:

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