John A. Clithero

Lundquist College of Business, University of Oregon

Assistant Professor of Marketing

Lundquist College of Business

1208 University of Oregon

Eugene, OR 97403

United States

SCHOLARLY PAPERS

7

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1,009

CITATIONS
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Top 37,776

in Total Papers Citations

9

Scholarly Papers (7)

1.

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153
Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 386 (74,887)
Citation 1

Abstract:

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Brands, Choice, fMRI, Marketing, Neuromarketing, Neuroscience

2.

Response Times in Economics: Looking Through the Lens of Sequential Sampling Models

Number of pages: 52 Posted: 17 Jun 2016 Last Revised: 22 Nov 2016
John A. Clithero
Lundquist College of Business, University of Oregon
Downloads 282 (106,384)
Citation 6

Abstract:

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drift-diffusion model, experiments, process, response times

3.

Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process

Number of pages: 60 Posted: 22 Jun 2016 Last Revised: 09 Feb 2018
John A. Clithero
Lundquist College of Business, University of Oregon
Downloads 215 (140,042)
Citation 10

Abstract:

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drift diffusion, neuroeconomics, prediction, stochastic choice

4.

Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics

Nature Reviews Neuroscience 2012
Number of pages: 21 Posted: 07 May 2013
EMLYON Business School, Lundquist College of Business, University of Oregon, Leiden University - Centre for Science and Technology Studies, Erasmus Research Institute of Management (ERIM) and Duke University - Department of Psychology and Neuroscience
Downloads 92 (276,341)
Citation 5

Abstract:

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neuroeconomics, interdisciplinarity, decision making, decision neuroscience, scientometrics

5.

Demand Estimation and Forecasting Using Neuroeconomic Models of Consumer Choice

Number of pages: 37 Posted: 14 Jun 2019 Last Revised: 13 Jul 2019
Nan Chen, John A. Clithero and Ming Hsu
National University of Singapore (NUS) - School of Computing, Lundquist College of Business, University of Oregon and University of California, Berkeley - Haas School of Business
Downloads 23 (497,826)
Citation 1

Abstract:

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demand estimation, forecasting, neuroeconomics, out-of-sample, response times

6.

Supervised Machine Learning for Eliciting Individual Reservation Values

Number of pages: 64 Posted: 13 May 2019
John A. Clithero, Jae Joon Lee and Joshua Tasoff
Lundquist College of Business, University of Oregon, Claremont Colleges - Claremont Graduate University and Claremont Colleges - Claremont Graduate University
Downloads 11 (574,207)

Abstract:

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Machine Learning, Willingness to Pay, BDM, Random Forest, Boosted Regression, Response Time

7.

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

J Neurosci. 2017 Mar 6, p. 3486-16; DOI: 10.1523/JNEUROSCI.3486-16.2017, Fox School of Business Research Paper No. 17-010
Posted: 10 Mar 2017 Last Revised: 24 Apr 2017
Duke University - Department of Psychology and Neuroscience, Temple University - Department of Psychology, Lundquist College of Business, University of Oregon, Temple University - Department of Marketing and Supply Chain Management, University of Colorado Boulder and Duke University - Department of Psychology and Neuroscience

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