Author Page for John A. Clithero

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153

Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons and Scott Huettel

Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience

Downloads 413 (100,451)

Citation 1

Abstract:

2.

Response Times in Economics: Looking Through the Lens of Sequential Sampling Models

Number of pages: 52 Posted: 17 Jun 2016 Last Revised: 22 Nov 2016

John A. Clithero

Lundquist College of Business, University of Oregon

Downloads 304 (140,744)

Citation 14

Abstract:

3.

Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process

Number of pages: 60 Posted: 22 Jun 2016 Last Revised: 09 Feb 2018

John A. Clithero

Lundquist College of Business, University of Oregon

Downloads 247 (173,491)

Citation 15

Abstract:

4.

Demand Estimation and Forecasting Using Cognitive Models of Consumer Choice

Number of pages: 37 Posted: 14 Jun 2019 Last Revised: 01 Jun 2021

Nan Chen, John A. Clithero and Ming Hsu

National University of Singapore (NUS) - School of Computing, Lundquist College of Business, University of Oregon and University of California, Berkeley - Haas School of Business

Downloads 244 (175,560)

Abstract:

5.

Supervised Machine Learning for Eliciting Individual Demand

Number of pages: 69 Posted: 13 May 2019 Last Revised: 05 Feb 2021

John A. Clithero, Jae Joon Lee and Joshua Tasoff

Lundquist College of Business, University of Oregon, Claremont Colleges - Claremont Graduate University and Claremont Colleges - Claremont Graduate University

Downloads 120 (320,321)

Abstract:

6.

Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics

Nature Reviews Neuroscience 2012

Number of pages: 21 Posted: 07 May 2013

Clement Levallois, John A. Clithero, Paul Wouters, A. Smidts and Scott Huettel

EMLYON Business School, Lundquist College of Business, University of Oregon, Leiden University - Centre for Science and Technology Studies, Erasmus Research Institute of Management (ERIM) and Duke University - Department of Psychology and Neuroscience

Downloads 103 (355,708)

Citation 2

Abstract:

7.

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

J Neurosci. 2017 Mar 6, p. 3486-16; DOI: 10.1523/JNEUROSCI.3486-16.2017, Fox School of Business Research Paper No. 17-010

Posted: 10 Mar 2017 Last Revised: 24 Apr 2017

Rosa Li, David Smith, John A. Clithero, Vinod Venkatraman, R. McKell Carter and Scott Huettel

Duke University - Department of Psychology and Neuroscience, Temple University - Department of Psychology, Lundquist College of Business, University of Oregon, Temple University - Department of Marketing and Supply Chain Management, University of Colorado Boulder and Duke University - Department of Psychology and Neuroscience

John A. Clithero

Lundquist College of Business, University of Oregon

Assistant Professor of Marketing

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Scholarly Papers (7)

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Abstract:

Response Times in Economics: Looking Through the Lens of Sequential Sampling Models

Abstract:

Improving Out-of-Sample Predictions Using Response Times and a Model of the Decision Process

Abstract:

Demand Estimation and Forecasting Using Cognitive Models of Consumer Choice

Abstract:

Supervised Machine Learning for Eliciting Individual Demand

Abstract:

Translating Upwards: Linking the Neural and Social Sciences via Neuroeconomics

Abstract:

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing

Abstract: