Claudio Alvarez

Boston University

PhD Candidate

595 Commonwealth Avenue

Boston, MA 02215

United States

  • Boston University

SCHOLARLY PAPERS

2

DOWNLOADS

1,976

TOTAL CITATIONS

9

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Brands as Relationship Partners: Warmth, Competence, and In-Between

Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
Number of pages: 32 Posted: 21 Nov 2011 Last Revised: 27 Mar 2012
Susan Fournier and Claudio Alvarez
Boston University and Boston University
Downloads 1,541 (25,865)
Citation 5

Abstract:

Loading...

marketing, consumer, branding, consumer brand relationship

2.

Relating Badly to Brands

Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Number of pages: 12 Posted: 11 Dec 2013
Susan Fournier and Claudio Alvarez
Boston University and Boston University
Downloads 435 (141,823)
Citation 4

Abstract:

Loading...

Brands, Brand Relationships, Consumer Behavior, Customer Relationship Management