Ajay K Manrai

University of Delaware

Professor

214 MBNA America Hall

Orchard Road & Amstel Avenue

Newark, DE 19716-2710

United States

SCHOLARLY PAPERS

8

DOWNLOADS

197

SSRN CITATIONS
Rank 35,882

SSRN RANKINGS

Top 35,882

in Total Papers Citations

0

CROSSREF CITATIONS

16

Scholarly Papers (8)

1.

Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model

Journal of Economics, Finance & Administrative Science, Vol. 21, pp. 25-29, 2016
Number of pages: 5 Posted: 11 Jun 2016
University of Jammu, University of Delaware and University of Delaware
Downloads 60 (359,964)

Abstract:

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Brand image, Competitive analysis, Destination development, Sustainable tourism, Interdisciplinary research, International/global tourism, Positioning

2.

Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature

Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 190-222, 1994
Number of pages: 35 Posted: 06 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Lalita A. Manrai
Pennsylvania State University, University of Delaware and University of Delaware
Downloads 56 (372,338)

Abstract:

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3.

Sales Training: A State of the Art and Contemporary Review

Journal of Economics, Finance & Administrative Science, Vol. 20, pp. 54-71, 2015
Number of pages: 18 Posted: 05 Jun 2015
Indian Institute of Management (IIM), Ahmedabad, University of Delaware and University of Delaware
Downloads 38 (436,515)

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Sales, Training, Assessment, Implementation, Evaluation, Performance

4.

The Financial Services Industry and Society the Role of Incentives/Punishments, Moral Hazard, and Conflicts of Interests in the 2008 Financial Crisis

Journal of Economics, Finance & Administrative Science, Vol. 22, No. 43, 2017
Number of pages: 23 Posted: 12 Dec 2017
Noel Murray, Ajay K Manrai and Lalita Ajay Manrai
Argyros School of Business and Economics, University of Delaware and University of Delaware
Downloads 22 (515,059)

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Society, Financial crisis, Financial incentives, Financial services industry, Conflicts of interest, Moral hazard

5.

A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research

Marketing Science, Vol. 11, No. 1, pp. 1-20, (1992)
Number of pages: 21 Posted: 03 Jun 2016
Wayne S. DeSarbo and Ajay K Manrai
Pennsylvania State University and University of Delaware
Downloads 12 (575,014)

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similarity, Krumhansl's distance-density model, multidimensional scaling, asymmetric proximity data, brand switching data, perceptual maps, product design and positioning, market structure

6.

Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature

Handbooks in Operations Research and Management Science: Marketing, Elsevier, New York, pp. 193–257
Number of pages: 68 Posted: 06 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Lalita A. Manrai
Pennsylvania State University, University of Delaware and University of Delaware
Downloads 6 (613,956)

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7.

A Nonspatial Methodology for the Analysis of Two-Way Proximity Data Incorporating the Distance-Density Hypothesis

Psychometrika, Volume 55, Issue 2, pp 229-253, 1990
Number of pages: 25 Posted: 02 Jun 2016
Wayne S. DeSarbo, Ajay K Manrai and Raymond R. Burke
Pennsylvania State University, University of Delaware and University of Pennsylvania - The Wharton School
Downloads 3 (635,502)

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asymmetric similarity, ultrametric trees, hierarchical clustering, Krumbansl's distance-density model

8.

TSCALE: A New Multidimensional Scaling Procedure Based on Tversky's Contrast Model

Psychometrika, Volume 57, Issue 1, pp 43-69 (1992)
Posted: 03 Jun 2016
Pennsylvania State University, Stephen M. Ross School of Business at the University of Michigan, University of Delaware, University of Delaware and University of Michigan, Stephen M. Ross School of Business

Abstract:

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multidimensional scaling, asymmetric proximity data, Tversky's contrast model, consumer psychology