Arsalan Mujahid Ghouri

IQRA University

Associate Professor

Defence View

Shaheed-e-Millat Road (Ext.)

Karachi, Sindh 75500

Pakistan

Universiti Pendidikan Sultan Idris

PhD Candidate

TG.MALIM - PERAK

Tanjong Malim, PA Perak 35900

Malaysia

Universiti Pendidikan Sultan Idris

TG.MALIM - PERAK

Tanjong Malim, PA Perak 35900

Malaysia

SCHOLARLY PAPERS

36

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7,752

CITATIONS
Rank 20,877

SSRN RANKINGS

Top 20,877

in Total Papers Citations

14

Scholarly Papers (36)

1.

Environmental Pollution: Its Effects on Life and Its Remedies

Researcher World: Journal of Arts, Science & Commerce, Vol. 2, No. 2, pp. 276-285, 2011
Number of pages: 10 Posted: 08 Jan 2012 Last Revised: 02 Apr 2012
Mashhood Ahmad Khan and Arsalan Mujahid Ghouri
Liaquat University of Medical & Health Sciences and IQRA University
Downloads 2,988 (3,446)

Abstract:

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Environment Pollution, Air Pollution, Water Pollution, Soil Pollution, Land Pollution, Remedies

2.

Social Media Marketing: A Paradigm Shift in Business

Anjum, A., More, V. S., & Ghouri, A. M. (2012) Social Media Marketing: A Paradigm Shift in Business. International Journal of Economics Business and Management Studies, 1(3), 96-103
Number of pages: 8 Posted: 21 Sep 2012
Arif Anjum, V. More and Arsalan Mujahid Ghouri
affiliation not provided to SSRN, affiliation not provided to SSRN and IQRA University
Downloads 767 (30,003)

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Social media marketing, marketing, internet user preferences

Leadership Styles and Organizational Citizenship Behavior in Small and Medium Scale Firms

Journal of Arts, Science & Commerce, April 4(2), 153-163, 2013
Number of pages: 11 Posted: 23 Apr 2016
N. R. Khan, Arsalan Mujahid Ghouri and Marinah Awang
Iqra University, IQRA University and Universiti Pendidikan Sultan Idris
Downloads 125 (217,440)

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Leadership styles, Citizenship behavior, IT firms, SME

4.

Motivation and Non-Monetary Incentives: Empirical Study on the Sales Force of Soft Drink Industry

Indian Journal of Management Sciences, Vol. 1, No. 1, pp. 11-15, 2011
Number of pages: 5 Posted: 11 Jan 2012
Independent, IQRA University, affiliation not provided to SSRN, affiliation not provided to SSRN, Independent and affiliation not provided to SSRN
Downloads 423 (64,897)

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human resource, non monetary benefits, NMI, sales force, soft drink industry, sales force, Karachi, Pakistan

Impact of E-Recruitment and Job-Seekers Perception on Intention to Pursue the Jobs

Khan, N. R., Awang, M., & Ghouri, A. M. (2013). Impact of E-Recruitment and Job-Seekers Perception on Intention to Pursue the Jobs. Management & Marketing, 11(1), 47-57.
Number of pages: 11 Posted: 22 Apr 2016
N. R. Khan, Marinah Awang and Arsalan Mujahid Ghouri
Iqra University, Universiti Pendidikan Sultan Idris and IQRA University
Downloads 183 (157,617)

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Human resource management, e-recruitment, online job searching, online job portals, salary

6.

Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi

Ghouri, A. M., Khan, N. R., Malik, M. A. & Razzaq, A. (2011). Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi, International Journal of Business and Management, 6(5), pp. 251-259.
Number of pages: 9 Posted: 04 Apr 2012
Arsalan Mujahid Ghouri, Naveed Ur Khan, Muhammad Abdul Malik and Ambreen Razzaq
IQRA University, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 291 (99,611)
Citation 6

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Marketing practices, SMEs, Catering industry, Restaurants, Firm’s performance, Karachi

7.

The Women Violence in Pakistan: Evidence from Rural and Urban Areas

European Journal of Social Sciences, Vol. 16, No. 2, pp. 267-274, 2010
Number of pages: 8 Posted: 03 Apr 2012
Arsalan Mujahid Ghouri and Naheed Abrar
IQRA University and Federal Urdu University of Arts, Science & Technology
Downloads 283 (102,625)
Citation 1

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Women rights, childbearing, dowry, battering, Rural study, Urban study, Pakistan

8.

Determinants Analysis of Customer Switching Behavior in India

International Journal of Information, Business and Management, Vol. 3, No. 2, pp. 156-177, 2011
Number of pages: 23 Posted: 11 Jan 2012
Arsalan Mujahid Ghouri, Arif Anjum and Muhammad Abdul Malik
IQRA University, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 251 (116,437)

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customer satisfaction, service marketing, retail banking, price, advertising, SERVQUAL, India

9.

Managerial Skills and Organizational Learning in SMEs of Pakistan

Indian Journal of Commerce & Management Studies,2(4), 61-69
Number of pages: 9 Posted: 08 Jan 2012 Last Revised: 24 Sep 2012
Idress Ahmad Khan and Arsalan Mujahid Ghouri
affiliation not provided to SSRN and IQRA University
Downloads 227 (128,807)

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Organizational Learning, Managers’ Skills, Human Skill, Conceptual Skill, SMEs

10.

Attitude of Secondary Schools’ Principles & Teachers Toward Inclusive Education: Evidence from Karachi, Pakistan

European Journal of Social Sciences, 15(4), pp. 573-582, 2010
Number of pages: 10 Posted: 31 Mar 2012 Last Revised: 20 Sep 2012
Arsalan Mujahid Ghouri, Naheed Abrar and Abdul Baloch
IQRA University, Federal Urdu University of Arts, Science & Technology and affiliation not provided to SSRN
Downloads 201 (144,677)

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Inclusive education, staff training, weighted funding, Pakistan

11.

Impact of Online Consumer Experience and Uncertainty Avoidance Towards Consumer Perception in Virtual Shopping: An Empirical Study in Karachi Pakistan

Ahmed, S., & Ghouri, A. M. (2016). Impact of online consumer experience and uncertainty Avoidance towards consumer perception in virtual shopping: An empirical study in Karachi, Pakistan. Paper presented at the National Research Conference on Business Management (NRCBM).
Number of pages: 11 Posted: 22 Apr 2016
Salma Ahmed and Arsalan Mujahid Ghouri
IQRA University - IQRA University (Gulshan Campus) and IQRA University
Downloads 184 (156,887)

Abstract:

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Online Consumer Experiences, Uncertainty Avoidance, Consumer Perception, Perceived Usefulness, Perceived Ease of Use

12.

AIDS/HIV Knowledge, Attitude and Beliefs of Adolescents of Pakistan

European Journal of Social Sciences, 16(2), pp. 275-285
Number of pages: 11 Posted: 04 Apr 2012 Last Revised: 17 Dec 2012
Naheed Abrar and Arsalan Mujahid Ghouri
Federal Urdu University of Arts, Science & Technology and IQRA University
Downloads 178 (161,636)
Citation 1

Abstract:

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HIV, AIDS, Adolescents, Pakistan, Developing countries

13.

Impact of Celebrity Endorsement and Perceived Product Quality on Brand Loyalty

Zafar, W., & Ghouri, A. M. (2016). Impact of celebrity wndorsement and perceived product quality on brand loyalty. International Journal of Social Sciences and Management Studies, 3(1), 1-9.
Number of pages: 9 Posted: 27 Jul 2016
Wajiha Zafar and Arsalan Mujahid Ghouri
Iqra University and IQRA University
Downloads 160 (177,327)

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14.

Measuring the Mediating Impact of Hedonic Consumption on Fashion Involvement and Impulse Buying Behavior

Indian Journal of Commerce & Management Studies, 5(3), 50-57, 2014
Number of pages: 8 Posted: 23 Apr 2016
Mirza Haq, N. R. Khan and Arsalan Mujahid Ghouri
IQRA University, Iqra University and IQRA University
Downloads 158 (179,200)

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Hedonic consumption, fashion involvement, impulse buying behavior, structural equation modeling, meadition analysis, bootstrapping

15.

Dual Earners and Balance in Their Family and Work Life: Findings from Pakistan

European Journal of Social Sciences, 17(1), pp. 28-40, 2010
Number of pages: 13 Posted: 01 Apr 2012
Arsalan Mujahid Ghouri and Naheed Abrar
IQRA University and Federal Urdu University of Arts, Science & Technology
Downloads 155 (182,108)
Citation 1

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Dual Earners, Family, Family life, Work Life, Pakistan

16.

Determinants Analysis of Customer Switching Behavior in Private Banking Sector of Pakistan

Interdisciplinary Journal of Contemporary Research in Business, 2(7), pp. 96-110
Number of pages: 15 Posted: 31 Mar 2012 Last Revised: 01 Oct 2012
Arsalan Mujahid Ghouri, Naveed Ur Khan, Usman Ali Siddqui, Asif Shaikh and Imran Alam
IQRA University, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 138 (200,340)
Citation 1

Abstract:

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Customer satisfaction, Service Marketing, Retail banking, Price, Advertising, SERVQUAL, Pakistann

Organizational Commitment Construct: Validity Measure Using SEM

Khan, N. R., Awang, M., & Ghouri, A. M. (2014). Organizational Commitment Construct: Validity measure using SEM. Science International,26(2), 897-902
Number of pages: 8 Posted: 22 Apr 2016
N. R. Khan, Marinah Awang and Arsalan Mujahid Ghouri
Iqra University, Universiti Pendidikan Sultan Idris and IQRA University
Downloads 44 (400,273)

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Organizational commitment, validity construct, EFA, CFA, SME

18.

Educational Service Quality at Public Higher Educational Institutions: A Proposed Framework and Importance of the Sub-Dimensions

International Journal of Economics Business and Management Studies, 1(2), 36-49, May 2012
Number of pages: 14 Posted: 24 Jul 2012
Arsalan Mujahid Ghouri, Abdul Yusof, Za’faran Hassan and Sofiah Rahman
IQRA University, Universiti Pendidikan Sultan Idris - Faculty of Business and Economics, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 128 (212,748)

Abstract:

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Educational service quality, higher education institutions, SERVQUAL

19.

Impact of Social Networking Websites on Generation Y: Emperical Findings from Selangor, Malaysia

Indian Journal of Commerce & Management Studies, 3(1), pp. 31-37, 2012
Number of pages: 7 Posted: 01 Jun 2012
Arsalan Mujahid Ghouri, Charles Kwengwa, Nek Yunus and Habu Bah-Yaye Adamu
IQRA University, affiliation not provided to SSRN, Universiti Pendidikan Sultan Idris - Faculty of Business and Economics and affiliation not provided to SSRN
Downloads 128 (212,748)

Abstract:

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Social networking websites, Generation Y, Malaysia, Internet, Empirical study

20.

Poverty Alleviation Through Entrepreneurship: A Case Study of Thatta

Saleem, F., Khan, K. A., Malik, M. A. & Ghouri, A. M. (2011). Poverty Alleviation through Entrepreneurship: A Case Study of Thatta, Indian Journal of Commerce & Management Studies, 2(5), pp. 34-44.
Number of pages: 11 Posted: 04 Apr 2012
Arsalan Mujahid Ghouri, Faisal Saleem, Muhammad Abdul Malik and Khaleel Lodhi
IQRA University, Independent, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 122 (220,605)

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Poverty, Entrepreneurship, Alleviation, Thatta, Pakistan

21.

Main Attributes and Features Effecting Juvenile Delinquents: Evidence from Karachi, Pakistan

Abrar, N., Baloch, A. G. & Ghouri, A. M. (2010). Main Attributes and Features Effecting Juvenile Delinquents: Evidence from Karachi, Pakistan, European Journal of Social Sciences, 15(4), pp. 530-536.
Number of pages: 7 Posted: 04 Apr 2012
Arsalan Mujahid Ghouri, Naheed Abrar and Abdul Baloch
IQRA University, Federal Urdu University of Arts, Science & Technology and affiliation not provided to SSRN
Downloads 118 (226,199)

Abstract:

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Attributes, Features, Juvenile Delinquents, Karachi, Pakistan

22.

Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan

Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
Number of pages: 9 Posted: 08 Jan 2012
Arsalan Mujahid Ghouri, Naveed Ur Rehman Khan and Muhammad Abdul Malik
IQRA University, Independent and affiliation not provided to SSRN
Downloads 118 (226,199)

Abstract:

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marketing practices, textile industry, firm’s performance, Pakistan

23.

Marketing Capabilities in SMES of Pakistan: An Empirical Approach

Ghouri, A. M. (2013). Marketing Capabilities in SMEs of Pakistan: An Empirical Approach. International Journal of Marketing Practices, 1(1), 52-56.
Number of pages: 5 Posted: 01 Jul 2013 Last Revised: 24 Apr 2016
Arsalan Mujahid Ghouri
IQRA University
Downloads 75 (303,964)

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marketing capabilities, pricing, service development, firm performance, SME

24.

Business Owners’ Preferences in Marketing Practices and Their Impact on Firm Performance

International Journal of Economics Business and Management Studies, 1(1), pp. 30-35, 2012
Number of pages: 6 Posted: 04 Jun 2012 Last Revised: 24 Apr 2016
Arsalan Mujahid Ghouri, Faisal Saleem and Abdul Malik
IQRA University, affiliation not provided to SSRN and Federal Urdu University of Arts, Science & Technology
Downloads 66 (326,112)
Citation 1

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Marketing Practices, Business Owners, Firm Performance, Karachi, Pakistan

25.

Bridging the Gap Through E-Recruitment: Evidences from Private Employment Sector in Karachi

Khan, N. R., Taha, S. M. & Ghouri, A. M. (2011). Bridging The Gap Through E-Recruitment: Evidences From Private Employment Sector In Karachi, Indian Journal of Commerce & Management Studies, 2(6), pp. 40-48.
Number of pages: 9 Posted: 07 Apr 2012
Arsalan Mujahid Ghouri, Naveed Ur Rehman Khan and S. M. Taha
IQRA University, Independent and University of Karachi - Faculty of Arts
Downloads 56 (357,015)

Abstract:

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Business Management, human resource management, e-recruitment, online job searching, job seekers, Pakistan

26.

Innovativeness and Internet Shopping Adoption: An Extended Technology Acceptance Model

7th South Asian International Conference, Friday, 21st August 2015
Number of pages: 18 Posted: 25 Apr 2016
Talha Jawed, Mirza Haq, Ibtihaj Khan and Arsalan Mujahid Ghouri
Independent, IQRA University, IQRA University and IQRA University
Downloads 52 (366,272)

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Extended, TAM, Internet Shopping, Innovation, Innovativeness

27.

English Dictionary Ownership and Usage Among the Acehnese Students in Malaysian University

Hasan, N., Ghouri, A. M., Dissanayake, K. M. (2013). English Dictionary ownership and usage among the Acehnese students in Malaysian university. Journal of Education and Practice, 4(4), 284-292
Number of pages: 9 Posted: 04 Jul 2013
Nadia Hasan, Arsalan Mujahid Ghouri and Konara Dissanayake
Universiti Pendidikan Sultan Idris, IQRA University and Universiti Pendidikan Sultan Idris
Downloads 47 (382,562)

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English dictionary ownership, Aceh, Acehnese students, Malaysian University

28.

1999-2010 Eventful Years of Advancements in Economic and Military Bilateral Relations of Pakistan & China

Malik, M. A., Khan, N. R. & Ghouri, A. M. (2011).1999-2010 Eventful Years of Advancements in Economic and Military Bilateral Relations of Pakistan & China, Interdisciplinary Journal of Contemporary Research in Business, 2(9), pp. 157-166,
Number of pages: 10 Posted: 07 Apr 2012
Arsalan Mujahid Ghouri, Muhammad Abdul Malik and Naveed Ur Rehman Khan
IQRA University, affiliation not provided to SSRN and Independent
Downloads 37 (419,004)
Citation 2

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1999, 2010, 1999-2010, Pakistan and China relations, Economic, Military, Bilateral Relations, Pakistan, China

29.

The New Paradigm for Cotton Production Efficiency: The Case Study of Pakistan

Interdisciplinary Journal of Contemporary Research in Business, 2(11), pp. 67-75., 2011
Number of pages: 9 Posted: 01 Apr 2012
IQRA University, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 35 (426,946)
Citation 1

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New Paradigm, Cotton Production Efficiency, Case Study of Pakistan, Case Study

30.

Green Purchase Behavior and Social Practices Approach

Management Research Journal Vol. 8, No. 1 (2018), 278 - 289
Number of pages: 13 Posted: 08 Jan 2019
Arsalan Mujahid Ghouri and Mirza Haq
IQRA University and IQRA University
Downloads 6 (579,444)

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green purchase behavior, environmental concern, social influence, self image, green advertising, the social practices approach

31.

Enhancing Customer Satisfaction and Loyalty Through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review

International Business Education Journal Vol. 11 No. 1 (2018) 25-39
Number of pages: 15 Posted: 20 Dec 2018
Mustafa Khan and Arsalan Mujahid Ghouri
Universiti Pendidikan Sultan Idris and IQRA University
Downloads 6 (579,444)

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customer-defined market orientation, customer inspiration, customer loyalty, customer satisfaction

32.

The Influences of Marketing, Entrepreneurship and Learning Orientations Towards Firm Performance of Malay Entrepreneurs in Perak

Management Research Journal, Vol. 8, No. 1 (2018), 21 - 31
Number of pages: 12 Posted: 09 Jan 2019
Universiti Pendidikan Sultan Idris - Faculty of Business and Economics, Universiti Pendidikan Sultan Idris, Universiti Pendidikan Sultan Idris and IQRA University
Downloads 2 (607,731)

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Learning Orientation, Entrepreneurship Orientation, Firm Performance, Market Orientation

33.

Teachers’ Burnout and its Relationship to Empowerment, Internal Service Quality and Perceived Inequality in Public Sector University

Acte de Gerencia Ciencia, 1(1), 1-10, 2013
Posted: 30 May 2013
Abdul Yusof, Nek Yunus and Arsalan Mujahid Ghouri
Universiti Pendidikan Sultan Idris - Faculty of Business and Economics, Universiti Pendidikan Sultan Idris - Faculty of Business and Economics and IQRA University

Abstract:

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Teachers’ Burnout, Empowerment, Internal Service Quality, Perceived Inequality, Public Sector University, Malaysia

34.

Student Satisfaction in Malaysian Polytechnics

Ishak, S., Yunus, N. K. Y., & Ghouri, A. M., Student Satisfaction in Malaysian Polytechnics. LAP Publishers, 2013
Posted: 04 Feb 2013
Arsalan Mujahid Ghouri
IQRA University

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Teacher enthusiasm, student satisfaction, teacher student rapport, Malaysian polytechnics

35.

Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry

Ghouri, A. M., & Khan, N. R., Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Otlook from Catering and Restaurant Industry, LAP Publishers, 2012
Posted: 04 Feb 2013
Arsalan Mujahid Ghouri
IQRA University

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Marketing practices, small and medium sized business, Pakistan, empirical outlook, Catering and Restaurant Industry

36.

Human Resource Practices and Supply Chain Management in Pakistan: Empirical Findings from Small and Medium Sized Firms

Khan, N. R., & Ghouri, A. M., Human Resource Practices and Supply Chain Management in Pakistan: Empirical Findings from Small and Medium Sized Firms, LAP Publishers, 2012
Posted: 04 Feb 2013
Naveed Ur Rehman Khan and Arsalan Mujahid Ghouri
Independent and IQRA University

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Human resource practices, supply chain management, Pakistan, empirical findings, small and medium sized firms