Anupama Ambujakshan

Global Institute of Management

Assistant Professor

Gandhinagar, GA

India

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Scholarly Papers (1)

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Appealing Customers Through Advertisements: Use of Advertising Appeal in FMCG Products

Number of pages: 11 Posted: 12 Jan 2012
Anupama Ambujakshan
Global Institute of Management
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Abstract:

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Advertising Appeal, FMCG Products