Yuchi Zhang

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

  • University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

6

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in Total Papers Downloads

3,259

SSRN CITATIONS

13

CROSSREF CITATIONS

2

Scholarly Papers (6)

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1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,214 (33,991)
Citation 9

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Yuchi Zhang, Xueming Luo and Fue Zeng
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 672 (76,411)
Citation 2

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Targeting, Omnichannel, Mobile promotions, Online and Offline, E-commerce

3.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Nathan M. Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 429 (132,543)
Citation 2

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targeting, search, spillover, field experiments, promotions

4.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 370 (156,816)
Citation 2

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Social Media, Hazard Model, Text Analysis

5.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and Johns Hopkins University - Carey Business School
Downloads 289 (204,205)
Citation 1

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Word of Mouth, Social Media, Social Networks, Learning

6.

The Discontinuous Diffusion of User-Generated Content

Number of pages: 38 Posted: 15 Jan 2012
Yuchi Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 285 (207,208)
Citation 1

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social media, user-generated content, probability model, mixture model, Weibull distribution, Hierarchical Bayes, diffusion discontinuity, information chasm