Yuchi Zhang

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 20,437

SSRN RANKINGS

Top 20,437

in Total Papers Downloads

2,309

CITATIONS

5

Scholarly Papers (6)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 934 (23,723)
Citation 1

Abstract:

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Yuchi Zhang, Xueming Luo and Fue Zeng
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 428 (66,648)

Abstract:

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Targeting, Omnichannel, Mobile promotions, Online and Offline, E-commerce

3.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 297 (101,245)
Citation 1

Abstract:

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Social Media, Hazard Model, Text Analysis

4.

The Discontinuous Diffusion of User-Generated Content

Number of pages: 38 Posted: 15 Jan 2012
Yuchi Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 243 (124,984)
Citation 1

Abstract:

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social media, user-generated content, probability model, mixture model, Weibull distribution, Hierarchical Bayes, diffusion discontinuity, information chasm

5.

Learning from Online Social Ties

Number of pages: 44 Posted: 13 Jun 2013
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Downloads 205 (147,396)

Abstract:

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Word of Mouth, Social Media, Social Networks, Learning

6.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 202 (149,448)
Citation 3

Abstract:

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targeting, search, spillover, field experiments, promotions