Efpraxia D. Zamani

De Montfort University

Dr

The Gateway

Leicester, LE1 9BH

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

588

CITATIONS

0

Scholarly Papers (2)

1.

Consumer Responses to SMS Advertising: Antecedents and Consequences

International Journal of Electronic Commerce, vol. 18, no. 4, pp. 105-136.
Number of pages: 53 Posted: 15 Dec 2009 Last Revised: 13 Dec 2013
Athens University of Economics and Business - Department of Marketing and Communication, Athens University of Economics and Business, ALBA Graduate Business School,The American College of Greece, De Montfort University and Athens University of Economics and Business - Department of Management Science and Technology
Downloads 558 (47,968)

Abstract:

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mobile advertising, SMS, advertising effectiveness, attitude, purchase intention

2.

Investigating Groups at the Verge of Social Exclusion Through the Lens of the Capability Approach

Number of pages: 17 Posted: 14 Feb 2016
Efpraxia D. Zamani
De Montfort University
Downloads 30 (465,108)

Abstract:

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social inclusion, social exclusion, capability approach, ICT, literature review