Angeline Close Scheinbaum

University of Texas at Austin

2317 Speedway

Austin, TX 78712

United States

http://angelineclose.com

Clemson University

Dan Duncan Professorship in Sports Marketing and Associate Professor of Marketing

Clemson, SC 29631

United States

http://www.clemson.edu/business/about/profiles/aschein

SCHOLARLY PAPERS

33

DOWNLOADS
Rank 6,362

SSRN RANKINGS

Top 6,362

in Total Papers Downloads

7,409

SSRN CITATIONS
Rank 18,716

SSRN RANKINGS

Top 18,716

in Total Papers Citations

11

CROSSREF CITATIONS

39

Scholarly Papers (33)

1.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Angeline Close Scheinbaum, R. Zachary Finney, Russell Lacey and Julie Sneath
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,939 (4,257)
Citation 3

Abstract:

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event marketing, sponsorship, marketing communications, sport marketing, branding

2.

Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and Abandonment

ONLINE CONSUMER BEHAVIOR: THEORY AND RESEARCH IN SOCIAL MEDIA, ADVERTISING, AND E-TAIL, Angeline G. Close, ed., Routledge, April 2012
Number of pages: 32 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Monika Kukar-Kinney and Kyle Benusa
University of Texas at Austin, affiliation not provided to SSRN and University of Richmond
Downloads 551 (54,118)

Abstract:

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Electronic Cart Abandonment, Online Consumer Behavior, Motivations, E-Tail

3.

An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes

Journal of Advertising Research, Vol. 45, No. 4, pp. 373-381, 2005
Number of pages: 25 Posted: 16 Jan 2012
Julie Sneath, R. Zachary Finney and Angeline Close Scheinbaum
University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 507 (59,953)
Citation 1

Abstract:

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event marketing, consumer behavior, attitudes, sponsorship, integrated marketing communications

4.

Beyond Buying: Motivations Behind Consumers’ Online Shopping Cart Use

Journal of Business Research, Vol. 63, No. 10, 2010
Number of pages: 28 Posted: 17 Jan 2012
Angeline Close Scheinbaum and Monika Kukar-Kinney
University of Texas at Austin and affiliation not provided to SSRN
Downloads 407 (78,399)

Abstract:

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E-commerce, online buying, online shopping motivations, online consumer behavior

5.

Romance and the Internet: The E-Mergence of Edating

Advances in Consumer Research, Vol. 31, pp. 153-157, 2004
Number of pages: 28 Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Downloads 377 (85,682)

Abstract:

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6.

The Determinants of Consumers' Shopping Cart Abandonment

Journal of Academy of Marketing Science, Vol. 38, No. 2, pp. 240-250, 2010
Number of pages: 31 Posted: 16 Jan 2012
Monika Kukar-Kinney and Angeline Close Scheinbaum
affiliation not provided to SSRN and University of Texas at Austin
Downloads 327 (100,670)
Citation 2

Abstract:

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online buyer behavior, theory of non buyer behavior, resistance, shopping cart abandonment, e-tail

7.

This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship

Journal of Advertising Research, Vol. 49, No. 3, pp. 271-284., 2009
Number of pages: 33 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Anjala Krishen and Michael S. LaTour
University of Texas at Austin, Virginia Polytechnic Institute & State University - Department of Marketing and Auburn University - Department of Marketing
Downloads 308 (107,462)

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Congruity Theory, Self-Congruity, Event Marketing, Fashion, Sponsorship, Promotion, Retail

8.

Escalated Expectations and Expanded Gender Roles: Womens’ Gift-Giving Rituals and Resistance for Valentine’s Day Events

GENDER, CULTURE AND CONSUMER BEHAVIOR, Cele Otnes and Linda Tuncay, eds., Routledge, April 2012
Number of pages: 44 Posted: 17 Jan 2012
Angeline Close Scheinbaum
University of Texas at Austin
Downloads 246 (136,092)

Abstract:

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Consumer Behavior, Event Marketing, Ritual, Gift-Giving, Love

9.

Event Marketing and Sponsorship: Lessons Learned from the Tour De Georgia Cycling Races

CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 2010
Number of pages: 37 Posted: 17 Jan 2012
R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
affiliation not provided to SSRN, Xavier University and University of Texas at Austin
Downloads 201 (165,021)

Abstract:

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Sports Marketing, Event Marketing, Sponsorship, Consumer Behavior

10.

Cyber-Identity Theft: A Conceptual Model and Implications for Public Policy

E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE, Mehdi Khosrow-Pour, ed. , 2006
Number of pages: 26 Posted: 17 Jan 2012 Last Revised: 28 Feb 2013
Angeline Close Scheinbaum and R. Zachary Finney
University of Texas at Austin and affiliation not provided to SSRN
Downloads 175 (187,015)

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Online Consumer Behavior, Public Policy, Identity, Privacy, Security

11.

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005
Number of pages: 38 Posted: 16 Jan 2012
Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra
University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business
Downloads 175 (187,015)

Abstract:

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marketing, internet, education

12.

Fit Matters? Asymmetrical Impact of Effectiveness for Sponsors and Event Marketers

Sport Marketing Quarterly, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 165 (196,717)
Citation 1

Abstract:

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Congruity Theory, Event Marketing, Sponsorship-Linked Marketing, Cycling

13.

How Fit Connects Service Brand Sponsors with Consumers’ Passions for Sponsored Events

International Journal of Sports Marketing and Sponsorship, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Russell Lacey and Angeline Close Scheinbaum
Xavier University and University of Texas at Austin
Downloads 153 (209,702)

Abstract:

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14.

The Impact of Repeat Attendance on Sponsorship Effects

Journal of Marketing Communications, Vol. 13, No. 4, pp. 243-255, 2007
Number of pages: 29 Posted: 16 Jan 2012
Russell Lacey, Julie Sneath, R. Zachary Finney and Angeline Close Scheinbaum
Xavier University, University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 130 (238,927)

Abstract:

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sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing

15.

Market Resistance and Valentine's Day Events

Journal of Business Research, Vol. 62, No. 2, 2009
Number of pages: 8 Posted: 17 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Downloads 125 (246,093)

Abstract:

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Event Marketing, Ritual, Consumer Behavior, Emotions, Love

16.

The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness

Journal of Business Research, Vol. 63, No. 11, 2010
Number of pages: 32 Posted: 16 Jan 2012 Last Revised: 01 Dec 2014
Russell Lacey, Angeline Close Scheinbaum and R. Zachary Finney
Xavier University, University of Texas at Austin and affiliation not provided to SSRN
Downloads 93 (302,246)
Citation 2

Abstract:

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cognition, product knowledge, exhibits, event marketing, sponsorship, sport marketing

17.

'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'

Journal of Contemporary Issues in Advertising, Forthcoming
Number of pages: 32 Posted: 16 Jan 2012
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 93 (302,246)

Abstract:

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affective forecasting theory, event marketing, sponsorship, experience marketing, consumer behavior

18.

Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing

Journal of Academy of Marketing Science, Vol. 39, No. 6, pp. 922-941, 2011
Number of pages: 52 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Julie Guidry Moulard and Kent B. Monroe
University of Texas at Austin, Louisiana Tech University - Department of Marketing and Analysis and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 77 (339,175)

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labor market, academia, scholarship, marketing, branding, human brands, theories of competitive rewards

19.

Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process them

Journal of Advertising Research. 55 (2), 206-215.
Number of pages: 20 Posted: 11 Jun 2014 Last Revised: 15 May 2020
Angeline Close Scheinbaum, Russell Lacey and T. Bettina Cornwell
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 74 (346,891)

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Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

20.

How Information Quality and Market Turbulence Impact Convention and Visitors Bureaus Use of Marketing Information: Insights for Destination and Event Marketing

Journal of Convention & Event Tourism, Vol. 11, No. 4, pp. 266-292, 2010
Number of pages: 47 Posted: 16 Jan 2012
Ally Lee, Angeline Close Scheinbaum and Curtis Love
affiliation not provided to SSRN, University of Texas at Austin and University of Nevada, Las Vegas
Downloads 66 (369,070)

Abstract:

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conventions, tourism, event marketing, website, CVB

21.

Sex-Typing of Leisure Activities: A Test of Two Theories

Advances in Consumer Research, Vol. 31, pp. 412-419, 2004
Number of pages: 26 Posted: 16 Jan 2012
George Zinkhan, Penelope Prenshaw and Angeline Close Scheinbaum
affiliation not provided to SSRN, Millsaps College and University of Texas at Austin
Downloads 62 (381,117)

Abstract:

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leisure activities, sex-typing, gender, consumer behavior, event marketing

22.

It Ain't Easy Being Green: Exploring the Gap between Macro and Micro Green Agendas

Journal of Advertising, Forthcoming
Number of pages: 40 Posted: 02 Mar 2013
Aubrey Fowler and Angeline Close Scheinbaum
Valdosta State University and University of Texas at Austin
Downloads 59 (390,538)

Abstract:

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Green advertising, green gap, micro-macro dilemma, environmental marketing, consumer behavior

23.

The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages

Journal of Contemporary Business Issues, Vol. 12, No. 2, pp. 74-80, 2004
Number of pages: 32 Posted: 16 Jan 2012
R. Zachary Finney, Richard Parker, Angeline Close Scheinbaum and Robert Orwig
affiliation not provided to SSRN, Astra Meridian Consulting, University of Texas at Austin and North Georgia College & State University
Downloads 37 (473,655)

Abstract:

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ad agency, interactive, corporate advertising

24.

Social Responsibility and Event-Sponsor Portfolio Fit: Positive Outcomes for Events and Brand Sponsors

European Journal of Marketing. 53(2), 138-163 (2019)
Number of pages: 47 Posted: 03 Oct 2019
Angeline Close Scheinbaum, Russell Lacey and Minette E. Drumwright
University of Texas at Austin, Xavier University and Aspen Institute
Downloads 26 (529,177)
Citation 2

Abstract:

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CSR, sponsorship, marketing, branding, consumer behavior, WOM, affect transfer, social identity, sports marketing, cycling, structural equation modeling, sponsor-event fit

25.

Enhancing Brand Credibility via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise

Journal of Advertising Research. 58 (1), 16-32, 2018
Number of pages: 39 Posted: 09 Jun 2020
Angeline Close Scheinbaum and Stephen Wang
University of Texas at Austin and National Taiwan Ocean University (NTOU)
Downloads 17 (585,570)

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Source credibility theory, consumer psychology, sponsorship, branding, endorsement, celebrity, brand credibility, airline industry, trust, marketing, structural equation modeling

26.

Communicating Corporate Responsibility to Fit Consumer Perceptions: How Sincerity Drives Event and Sponsor Outcomes

Journal of Advertising Research. 57 (4), 410-421, 2017
Number of pages: 28 Posted: 03 Oct 2019
Angeline Close Scheinbaum, Russell Lacey and Ming-Ching Liang
University of Texas at Austin, Xavier University and University of Texas at Austin
Downloads 9 (639,938)

Abstract:

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CSR, Event Marketing, Branding, Sponsorship, Cycling, Sports Marketing, Structural Equation Modeling, Attribution Theory, Field Study, Consumer Psychology

27.

Interactive Music for Multisensory E-Commerce: The Moderating Role of Online Consumer Involvement in Experiential Value, Cognitive Value, and Purchase Intention

Number of pages: 62 Posted: 10 Jun 2020
Angel Hsing-Chi Hwang, Jeeyun Oh and Angeline Close Scheinbaum
Cornell University, The University of Texas at Austin and University of Texas at Austin
Downloads 6 (661,422)

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Online Consumer Behavior, E-Commerce, Branding, Music, Sensory Marketing, Consumer Behavior, Marketing, Psychology

28.

Regret and Non Redemption of Daily Deals: Individual Differences and Contextual Influences

Scheinbaum, Angeline Close., Shah, Pratik., Kukar‐Kinney, Monika. and Copple, Jacob., 2020. Regret and nonredemption of daily deals: Individual differences and contextual influences. Psychology & Marketing, 37, 535-555.
Number of pages: 50 Posted: 09 Jun 2020
Angeline Close Scheinbaum, Pratik Shah, Monika Kukar-Kinney and Jacob Copple
University of Texas at Austin, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 4 (676,211)

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Non-consumption, multi-method, regret, online consumer behavior

29.

Future Developments in IMC: Why E-Mail with Video Trumps Text-Only E-Mail for Brands

European Journal of Marketing. 51 (3), 627-645 (2017)
Posted: 09 Jun 2020
Angeline Close Scheinbaum, Stefan Hampel and Mihuyn Kang
University of Texas at Austin, affiliation not provided to SSRN and Eastern Connecticut State University

Abstract:

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Branding, Video, E-Mail, E-Mail Marketing, Information Processing, eWOM, Arousal, Attitude, Advertising, Experiment

30.

Event Word of Mouth

Posted: 11 Jun 2014
Angeline Close Scheinbaum, Anjala Krishen and Nancy Lough
University of Texas at Austin, Virginia Polytechnic Institute & State University - Department of Marketing and University of Nevada, Las Vegas

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Keywords: Event-Linked Marketing, Word of Mouth, Sponsorship, Knowledge, Sport Sponsorship, Activeness, Community, Identity

31.

A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day

Advances in Consumer Research, Vol. 33
Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN

Abstract:

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event marketing, holiday, ritual, affect, emotion, love, consumer behavior

32.

Consumer Experiences and Market Resistance: An Extension of Resistance Theories

Advances in Consumer Research, Vol. 34, pp. 256-262, 2007
Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN

Abstract:

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consumer behavior, event marketing, market resistance

33.

Balancing Act: Proprietary and Non-Proprietary Sponsored Events

Marketing Health Services, Vol. 26, No. 1, pp. 27-32, 2006
Posted: 16 Jan 2012
Julie Sneath, R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
University of South Alabama, affiliation not provided to SSRN, Xavier University and University of Texas at Austin

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