Angeline Close Scheinbaum

University of Texas at Austin

Austin, TX 78712

United States

http://angelineclose.com

SCHOLARLY PAPERS

28

DOWNLOADS
Rank 5,505

SSRN RANKINGS

Top 5,505

in Total Papers Downloads

6,509

CITATIONS
Rank 19,392

SSRN RANKINGS

Top 19,392

in Total Papers Citations

16

Scholarly Papers (28)

1.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Angeline Close Scheinbaum, R. Zachary Finney, Russell Lacey and Julie Sneath
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,163 (3,355)
Citation 5

Abstract:

event marketing, sponsorship, marketing communications, sport marketing, branding

2.

An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes

Journal of Advertising Research, Vol. 45, No. 4, pp. 373-381, 2005
Number of pages: 25 Posted: 16 Jan 2012
Julie Sneath, R. Zachary Finney and Angeline Close Scheinbaum
University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 303 (57,353)
Citation 5

Abstract:

event marketing, consumer behavior, attitudes, sponsorship, integrated marketing communications

3.

Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and Abandonment

ONLINE CONSUMER BEHAVIOR: THEORY AND RESEARCH IN SOCIAL MEDIA, ADVERTISING, AND E-TAIL, Angeline G. Close, ed., Routledge, April 2012
Number of pages: 32 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Monika Kukar-Kinney and Kyle Benusa
University of Texas at Austin, affiliation not provided to SSRN and University of Richmond
Downloads 261 (54,500)

Abstract:

Electronic Cart Abandonment, Online Consumer Behavior, Motivations, E-Tail

4.

Beyond Buying: Motivations Behind Consumers’ Online Shopping Cart Use

Journal of Business Research, Vol. 63, No. 10, 2010
Number of pages: 28 Posted: 17 Jan 2012
Angeline Close Scheinbaum and Monika Kukar-Kinney
University of Texas at Austin and affiliation not provided to SSRN
Downloads 234 (79,296)
Citation 1

Abstract:

E-commerce, online buying, online shopping motivations, online consumer behavior

5.

Romance and the Internet: The E-Mergence of Edating

Advances in Consumer Research, Vol. 31, pp. 153-157, 2004
Number of pages: 28 Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Downloads 234 (79,576)
Citation 1

Abstract:

6.

This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship

Journal of Advertising Research, Vol. 49, No. 3, pp. 271-284., 2009
Number of pages: 33 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Anjala Krishen and Michael S. LaTour
University of Texas at Austin, Virginia Polytechnic Institute & State University - Department of Marketing and Auburn University - Department of Marketing
Downloads 219 (94,856)

Abstract:

Congruity Theory, Self-Congruity, Event Marketing, Fashion, Sponsorship, Promotion, Retail

7.

The Determinants of Consumers' Shopping Cart Abandonment

Journal of Academy of Marketing Science, Vol. 38, No. 2, pp. 240-250, 2010
Number of pages: 31 Posted: 16 Jan 2012
Monika Kukar-Kinney and Angeline Close Scheinbaum
affiliation not provided to SSRN and University of Texas at Austin
Downloads 155 (123,648)

Abstract:

online buyer behavior, theory of non buyer behavior, resistance, shopping cart abandonment, e-tail

8.

Cyber-Identity Theft: A Conceptual Model and Implications for Public Policy

E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE, Mehdi Khosrow-Pour, ed. , 2006
Number of pages: 26 Posted: 17 Jan 2012 Last Revised: 28 Feb 2013
Angeline Close Scheinbaum and R. Zachary Finney
University of Texas at Austin and affiliation not provided to SSRN
Downloads 153 (152,056)
Citation 1

Abstract:

Online Consumer Behavior, Public Policy, Identity, Privacy, Security

9.

Chalkboards to Cyber-Courses: A Conceptual Review of the Internet’s Role in Marketing Education

Marketing Education Review, Vol. 15, No. 2, pp. 81-94, 2005
Number of pages: 38 Posted: 16 Jan 2012
Angeline Close Scheinbaum, Ashutosh Dixit and Naresh K. Malhotra
University of Texas at Austin, affiliation not provided to SSRN and Georgia Institute of Technology - Scheller College of Business
Downloads 147 (152,056)

Abstract:

marketing, internet, education

10.

Escalated Expectations and Expanded Gender Roles: Womens’ Gift-Giving Rituals and Resistance for Valentine’s Day Events

GENDER, CULTURE AND CONSUMER BEHAVIOR, Cele Otnes and Linda Tuncay, eds., Routledge, April 2012
Number of pages: 44 Posted: 17 Jan 2012
Angeline Close Scheinbaum
University of Texas at Austin
Downloads 137 (119,767)

Abstract:

Consumer Behavior, Event Marketing, Ritual, Gift-Giving, Love

11.

Event Marketing and Sponsorship: Lessons Learned from the Tour De Georgia Cycling Races

CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 2010
Number of pages: 37 Posted: 17 Jan 2012
R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
affiliation not provided to SSRN, Xavier University and University of Texas at Austin
Downloads 122 (153,695)

Abstract:

Sports Marketing, Event Marketing, Sponsorship, Consumer Behavior

12.

The Impact of Repeat Attendance on Sponsorship Effects

Journal of Marketing Communications, Vol. 13, No. 4, pp. 243-255, 2007
Number of pages: 29 Posted: 16 Jan 2012
Russell Lacey, Julie Sneath, R. Zachary Finney and Angeline Close Scheinbaum
Xavier University, University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 102 (200,788)
Citation 1

Abstract:

sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing

13.

How Fit Connects Service Brand Sponsors with Consumers’ Passions for Sponsored Events

International Journal of Sports Marketing and Sponsorship, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Russell Lacey and Angeline Close Scheinbaum
Xavier University and University of Texas at Austin
Downloads 82 (197,025)

Abstract:

14.

Fit Matters? Asymmetrical Impact of Effectiveness for Sponsors and Event Marketers

Sport Marketing Quarterly, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 74 (180,709)

Abstract:

Congruity Theory, Event Marketing, Sponsorship-Linked Marketing, Cycling

15.

'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'

Journal of Contemporary Issues in Advertising, Forthcoming
Number of pages: 32 Posted: 16 Jan 2012
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 71 (249,525)

Abstract:

affective forecasting theory, event marketing, sponsorship, experience marketing, consumer behavior

16.

The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness

Journal of Business Research, Vol. 63, No. 11, 2010
Number of pages: 32 Posted: 16 Jan 2012 Last Revised: 01 Dec 2014
Russell Lacey, Angeline Close Scheinbaum and R. Zachary Finney
Xavier University, University of Texas at Austin and affiliation not provided to SSRN
Downloads 60 (257,019)

Abstract:

cognition, product knowledge, exhibits, event marketing, sponsorship, sport marketing

17.

How Information Quality and Market Turbulence Impact Convention and Visitors Bureaus Use of Marketing Information: Insights for Destination and Event Marketing

Journal of Convention & Event Tourism, Vol. 11, No. 4, pp. 266-292, 2010
Number of pages: 47 Posted: 16 Jan 2012
Ally Lee, Angeline Close Scheinbaum and Curtis Love
affiliation not provided to SSRN, University of Texas at Austin and University of Nevada, Las Vegas
Downloads 55 (300,479)

Abstract:

conventions, tourism, event marketing, website, CVB

18.

The Company They Keep: How Human Brand Managers and Their Social Networks Shape Job Market Outcomes

Number of pages: 39 Posted: 31 Mar 2014 Last Revised: 31 May 2014
Cesar Zamudio, Julie Guidry Moulard and Angeline Close Scheinbaum
Kent State University, Louisiana Tech University - Department of Marketing and Analysis and University of Texas at Austin
Downloads 53 (251,355)

Abstract:

Social networks, human brands, research productivity, coauthorship, job market

19.

Market Resistance and Valentine's Day Events

Journal of Business Research, Vol. 62, No. 2, 2009
Number of pages: 8 Posted: 17 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Downloads 52 (260,961)
Citation 2

Abstract:

Event Marketing, Ritual, Consumer Behavior, Emotions, Love

20.

Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing

Journal of Academy of Marketing Science, Vol. 39, No. 6, pp. 922-941, 2011
Number of pages: 52 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Julie Guidry Moulard and Kent B. Monroe
University of Texas at Austin, Louisiana Tech University - Department of Marketing and Analysis and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 42 (305,538)

Abstract:

labor market, academia, scholarship, marketing, branding, human brands, theories of competitive rewards

21.

Sex-Typing of Leisure Activities: A Test of Two Theories

Advances in Consumer Research, Vol. 31, pp. 412-419, 2004
Number of pages: 26 Posted: 16 Jan 2012
George Zinkhan, Penelope Prenshaw and Angeline Close Scheinbaum
affiliation not provided to SSRN, Millsaps College and University of Texas at Austin
Downloads 42 (321,692)

Abstract:

leisure activities, sex-typing, gender, consumer behavior, event marketing

22.

Event Word of Mouth

Number of pages: 48 Posted: 11 Jun 2014
Angeline Close Scheinbaum, Anjala Krishen and Nancy Lough
University of Texas at Austin, Virginia Polytechnic Institute & State University - Department of Marketing and University of Nevada, Las Vegas
Downloads 40 (262,898)

Abstract:

Keywords: Event-Linked Marketing, Word of Mouth, Sponsorship, Knowledge, Sport Sponsorship, Activeness, Community, Identity

23.

How Visual Processing and Need for Cognition Impact Sponsored Event Outcomes

Number of pages: 75 Posted: 11 Jun 2014
Angeline Close Scheinbaum, Russell Lacey and T. Bettina Cornwell
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 35 (305,538)

Abstract:

Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

24.

The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages

Journal of Contemporary Business Issues, Vol. 12, No. 2, pp. 74-80, 2004
Number of pages: 32 Posted: 16 Jan 2012
R. Zachary Finney, Richard D. Parker, Angeline Close Scheinbaum and Robert Orwig
affiliation not provided to SSRN, Astra Meridian Consulting, University of Texas at Austin and North Georgia College & State University
Downloads 28 (386,803)

Abstract:

ad agency, interactive, corporate advertising

25.

It Ain't Easy Being Green: Exploring the Gap between Macro and Micro Green Agendas

Journal of Advertising, Forthcoming
Number of pages: 40 Posted: 02 Mar 2013
Aubrey R. Fowler III and Angeline Close Scheinbaum
Valdosta State University and University of Texas at Austin
Downloads 26 (330,306)

Abstract:

Green advertising, green gap, micro-macro dilemma, environmental marketing, consumer behavior

26.

Balancing Act: Proprietary and Non-Proprietary Sponsored Events

Marketing Health Services, Vol. 26, No. 1, pp. 27-32, 2006
Posted: 16 Jan 2012
Julie Sneath, R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
University of South Alabama, affiliation not provided to SSRN, Xavier University and University of Texas at Austin

Abstract:

27.

A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day

Advances in Consumer Research, Vol. 33
Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN

Abstract:

event marketing, holiday, ritual, affect, emotion, love, consumer behavior

28.

Consumer Experiences and Market Resistance: An Extension of Resistance Theories

Advances in Consumer Research, Vol. 34, pp. 256-262, 2007
Posted: 16 Jan 2012
Angeline Close Scheinbaum and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN

Abstract:

consumer behavior, event marketing, market resistance