Julie Guidry Moulard

Louisiana Tech University - Department of Marketing and Analysis

Assistant Professor

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing

Journal of Academy of Marketing Science, Vol. 39, No. 6, pp. 922-941, 2011
Number of pages: 52 Posted: 17 Jan 2012
Angeline Close Scheinbaum, Julie Guidry Moulard and Kent B. Monroe
University of Texas at Austin, Louisiana Tech University - Department of Marketing and Analysis and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 118 (428,299)
Citation 1

Abstract:

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labor market, academia, scholarship, marketing, branding, human brands, theories of competitive rewards