R. Zachary Finney

affiliation not provided to SSRN

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 13,095

SSRN RANKINGS

Top 13,095

in Total Papers Downloads

4,088

SSRN CITATIONS
Rank 27,090

SSRN RANKINGS

Top 27,090

in Total Papers Citations

7

CROSSREF CITATIONS

24

Scholarly Papers (8)

1.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,942 (4,400)
Citation 3

Abstract:

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event marketing, sponsorship, marketing communications, sport marketing, branding

2.

An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes

Journal of Advertising Research, Vol. 45, No. 4, pp. 373-381, 2005
Number of pages: 25 Posted: 16 Jan 2012
Julie Sneath, R. Zachary Finney and Angeline Close Scheinbaum
University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 508 (61,425)
Citation 2

Abstract:

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event marketing, consumer behavior, attitudes, sponsorship, integrated marketing communications

3.

Event Marketing and Sponsorship: Lessons Learned from the Tour De Georgia Cycling Races

CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 2010
Number of pages: 37 Posted: 17 Jan 2012
R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
affiliation not provided to SSRN, Xavier University and University of Texas at Austin
Downloads 202 (168,138)

Abstract:

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Sports Marketing, Event Marketing, Sponsorship, Consumer Behavior

4.

Cyber-Identity Theft: A Conceptual Model and Implications for Public Policy

E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE, Mehdi Khosrow-Pour, ed. , 2006
Number of pages: 26 Posted: 17 Jan 2012 Last Revised: 28 Feb 2013
Angeline Close Scheinbaum and R. Zachary Finney
University of Texas at Austin and affiliation not provided to SSRN
Downloads 175 (191,331)

Abstract:

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Online Consumer Behavior, Public Policy, Identity, Privacy, Security

5.

The Impact of Repeat Attendance on Sponsorship Effects

Journal of Marketing Communications, Vol. 13, No. 4, pp. 243-255, 2007
Number of pages: 29 Posted: 16 Jan 2012
Xavier University, University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 130 (244,361)

Abstract:

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sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing

6.

The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness

Journal of Business Research, Vol. 63, No. 11, 2010
Number of pages: 32 Posted: 16 Jan 2012 Last Revised: 01 Dec 2014
Russell Lacey, Angeline Close Scheinbaum and R. Zachary Finney
Xavier University, University of Texas at Austin and affiliation not provided to SSRN
Downloads 93 (309,081)
Citation 2

Abstract:

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cognition, product knowledge, exhibits, event marketing, sponsorship, sport marketing

7.

The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages

Journal of Contemporary Business Issues, Vol. 12, No. 2, pp. 74-80, 2004
Number of pages: 32 Posted: 16 Jan 2012
affiliation not provided to SSRN, Astra Meridian Consulting, University of Texas at Austin and North Georgia College & State University
Downloads 38 (479,419)

Abstract:

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ad agency, interactive, corporate advertising

8.

Balancing Act: Proprietary and Non-Proprietary Sponsored Events

Marketing Health Services, Vol. 26, No. 1, pp. 27-32, 2006
Posted: 16 Jan 2012
University of South Alabama, affiliation not provided to SSRN, Xavier University and University of Texas at Austin

Abstract:

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