Julie Sneath

University of South Alabama

307 University Blvd

Mobile, AL 36688

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 15,057

SSRN RANKINGS

Top 15,057

in Total Papers Downloads

3,579

SSRN CITATIONS
Rank 28,925

SSRN RANKINGS

Top 28,925

in Total Papers Citations

5

CROSSREF CITATIONS

23

Scholarly Papers (4)

1.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,942 (4,388)
Citation 3

Abstract:

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event marketing, sponsorship, marketing communications, sport marketing, branding

2.

An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes

Journal of Advertising Research, Vol. 45, No. 4, pp. 373-381, 2005
Number of pages: 25 Posted: 16 Jan 2012
University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 507 (61,388)
Citation 2

Abstract:

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event marketing, consumer behavior, attitudes, sponsorship, integrated marketing communications

3.

The Impact of Repeat Attendance on Sponsorship Effects

Journal of Marketing Communications, Vol. 13, No. 4, pp. 243-255, 2007
Number of pages: 29 Posted: 16 Jan 2012
Xavier University, University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 130 (243,756)

Abstract:

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sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing

4.

Balancing Act: Proprietary and Non-Proprietary Sponsored Events

Marketing Health Services, Vol. 26, No. 1, pp. 27-32, 2006
Posted: 16 Jan 2012
University of South Alabama, affiliation not provided to SSRN, Xavier University and University of Texas at Austin

Abstract:

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