Russell Lacey

Xavier University

Cincinnati, OH 45207

United States

  • Xavier University

SCHOLARLY PAPERS

9

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3,746

CITATIONS
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Top 39,946

in Total Papers Citations

12

Scholarly Papers (9)

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1.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Angeline Close Scheinbaum, R. Zachary Finney, Russell Lacey and Julie Sneath
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,887 (3,849)

Abstract:

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event marketing, sponsorship, marketing communications, sport marketing, branding

2.

Event Marketing and Sponsorship: Lessons Learned from the Tour De Georgia Cycling Races

CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 2010
Number of pages: 37 Posted: 17 Jan 2012
R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
affiliation not provided to SSRN, Xavier University and University of Texas at Austin
Downloads 191 (157,513)

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Sports Marketing, Event Marketing, Sponsorship, Consumer Behavior

3.

Fit Matters? Asymmetrical Impact of Effectiveness for Sponsors and Event Marketers

Sport Marketing Quarterly, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 160 (184,159)

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Congruity Theory, Event Marketing, Sponsorship-Linked Marketing, Cycling

4.

How Fit Connects Service Brand Sponsors with Consumers’ Passions for Sponsored Events

International Journal of Sports Marketing and Sponsorship, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Russell Lacey and Angeline Close Scheinbaum
Xavier University and University of Texas at Austin
Downloads 134 (213,019)

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5.

The Impact of Repeat Attendance on Sponsorship Effects

Journal of Marketing Communications, Vol. 13, No. 4, pp. 243-255, 2007
Number of pages: 29 Posted: 16 Jan 2012
Russell Lacey, Julie Sneath, R. Zachary Finney and Angeline Close Scheinbaum
Xavier University, University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 122 (228,988)

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sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing

6.

'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'

Journal of Contemporary Issues in Advertising, Forthcoming
Number of pages: 32 Posted: 16 Jan 2012
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 92 (278,345)

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affective forecasting theory, event marketing, sponsorship, experience marketing, consumer behavior

7.

The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness

Journal of Business Research, Vol. 63, No. 11, 2010
Number of pages: 32 Posted: 16 Jan 2012 Last Revised: 01 Dec 2014
Russell Lacey, Angeline Close Scheinbaum and R. Zachary Finney
Xavier University, University of Texas at Austin and affiliation not provided to SSRN
Downloads 90 (282,229)

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cognition, product knowledge, exhibits, event marketing, sponsorship, sport marketing

8.

How Visual Processing and Need for Cognition Impact Sponsored Event Outcomes

Number of pages: 75 Posted: 11 Jun 2014
Angeline Close Scheinbaum, Russell Lacey and T. Cornwell
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 70 (327,582)

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Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

9.

Balancing Act: Proprietary and Non-Proprietary Sponsored Events

Marketing Health Services, Vol. 26, No. 1, pp. 27-32, 2006
Posted: 16 Jan 2012
Julie Sneath, R. Zachary Finney, Russell Lacey and Angeline Close Scheinbaum
University of South Alabama, affiliation not provided to SSRN, Xavier University and University of Texas at Austin

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