Cincinnati, OH 45207
United States
Xavier University
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event marketing, sponsorship, marketing communications, sport marketing, branding
Sports Marketing, Event Marketing, Sponsorship, Consumer Behavior
Congruity Theory, Event Marketing, Sponsorship-Linked Marketing, Cycling
sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing
affective forecasting theory, event marketing, sponsorship, experience marketing, consumer behavior
cognition, product knowledge, exhibits, event marketing, sponsorship, sport marketing
Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method
CSR, sponsorship, marketing, branding, consumer behavior, WOM, affect transfer, social identity, sports marketing, cycling, structural equation modeling, sponsor-event fit
CSR, Event Marketing, Branding, Sponsorship, Cycling, Sports Marketing, Structural Equation Modeling, Attribution Theory, Field Study, Consumer Psychology