Penelope Prenshaw

Millsaps College

Jackson, MS 39210

United States

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Sex-Typing of Leisure Activities: A Test of Two Theories

Advances in Consumer Research, Vol. 31, pp. 412-419, 2004
Number of pages: 26 Posted: 16 Jan 2012
George Zinkhan, Penelope Prenshaw and Angeline Close Scheinbaum
affiliation not provided to SSRN, Millsaps College and University of Texas at Austin
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Abstract:

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leisure activities, sex-typing, gender, consumer behavior, event marketing