Arnaud Prevot

Blue Mountain Community College

2411 NW Carden Ave

Pendleton, OR 97801

affiliation not provided to SSRN

  • Blue Mountain Community College

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Arnaud Prevot and Arnaud Prevot
Blue Mountain Community College
Downloads 3,487 (4,407)
Citation 2

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Marketing, Guerilla Marketing, Guerrilla Marketing, Strategy, Branding, Brand Equity

2.

Following in Hp’s Success: An Integrated Analysis of Hewlett Packard’s Dynamic Leadership Change Management Program

Number of pages: 10 Posted: 23 Jan 2012
Arnaud Prevot and Arnaud Prevot
Blue Mountain Community College
Downloads 348 (118,892)

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HP, Hewlett Packard, Leadership, Dynamic Leadership, management