Arnaud Prevot

Blue Mountain Community College

2411 NW Carden Ave

Pendleton, OR 97801

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

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Top 18,519

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Scholarly Papers (2)

1.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Arnaud Prevot and Arnaud Prevot
Blue Mountain Community College
Downloads 3,543 (4,426)
Citation 2

Abstract:

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Marketing, Guerilla Marketing, Guerrilla Marketing, Strategy, Branding, Brand Equity

2.

Following in Hp’s Success: An Integrated Analysis of Hewlett Packard’s Dynamic Leadership Change Management Program

Number of pages: 10 Posted: 23 Jan 2012
Arnaud Prevot and Arnaud Prevot
Blue Mountain Community College
Downloads 357 (118,344)

Abstract:

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HP, Hewlett Packard, Leadership, Dynamic Leadership, management