Tiffany Barnett White

University of Illinois, Urbana-Champaign

Associate Professor of Business Administration

601 E John St

Champaign, IL Champaign 61820

United States

  • University of Illinois, Urbana-Champaign

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No Strings Attached: When Giving It Away versus Making Them Pay Reduces Consumer Information Disclosure

Number of pages: 42 Posted: 24 Jan 2012 Last Revised: 24 Dec 2013
Tiffany Barnett White, Thomas Novak and Donna L. Hoffman
University of Illinois, Urbana-Champaign, George Washington University School of Business and George Washington University School of Business
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online marketing incentives, egocentric bias, contingent exchange