Raji Ridwan Adetunji

Universiti Utara Malaysia

Phd Candidate

School of Multimedia Technology and Communication

Universiti Utara Malaysia

Sintok, KS Kedah 06010

Malaysia

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

1.

Understanding Non-Verbal Communication across Cultures: A Symbolic Interactionism Approach

i-Come International Conference on Communication and Media 2012, Penang, Malaysia, 1-3 November 2012
Number of pages: 8 Posted: 22 Nov 2012
Raji Ridwan Adetunji and Koh Sze
Universiti Utara Malaysia and affiliation not provided to SSRN
Downloads 908 (24,423)

Abstract:

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Symbolic Interactionism, Non-verbal communication, Intercultural Communication

2.

Assessing Audiences’ Satisfaction of Advertising Digital-Billboard: A U & G Theoretical Perspective

2nd International Conference on Arts, Social Sciences & Technology, March 2012
Number of pages: 17 Posted: 06 Mar 2012
Raji Ridwan Adetunji and Siti Syamsul Nurin Mohmad Yazam
Universiti Utara Malaysia and SMMTC, Universiti Utara Malaysia - College of Arts and Sciences
Downloads 210 (142,609)

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Audience Satisfaction, Digitalization, Digital Bill-boards, Location

3.

The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians

International Journal of Social Science, Economics and Arts, Vol. 2, No. 1, 2012
Number of pages: 6 Posted: 26 Jan 2012
Raji Ridwan Adetunji and Saudat Salah Abdulbaqi
Universiti Utara Malaysia and affiliation not provided to SSRN
Downloads 173 (170,260)

Abstract:

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Advertisement Reception, Cultural Elements

4.

Integrated Advertisement Message Strategy: A Tactical Implementation of IMC in Advertisement Discourse

Indian Journal of Applied Research, Vol. 3, Issue 10, October 2013
Number of pages: 3 Posted: 15 Nov 2013
Raji Ridwan Adetunji, Shahrina Nordin and Shuhaida Noor
Universiti Utara Malaysia, Universiti Teknologi MARA (UiTM) and Universiti Sains Malaysia (USM)
Downloads 138 (205,618)

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Integrated Advertisement Message Strategy, Integrated Marketing Communication, Advertisement Discourse

5.

The Role of E-Communication in WAMY’s External Effective Organizational Communication

2nd International Conference on Arts, Social Sciences & Technology, March 2012
Number of pages: 16 Posted: 06 Mar 2012
Raji Ridwan Adetunji and Sulaiman Al Jamaan
Universiti Utara Malaysia and affiliation not provided to SSRN
Downloads 53 (371,896)

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E-Communication, Effective organizational communication, Satisfaction, Informativeness

6.

The Acceptance Design Model for Evaluating the Adoption of Folksonomies in UUM Library WEB OPAC

Proceedings of International Conference on Behavioural & Social Science Research (ICBSSR), Kampar, Malaysia, 2012
Number of pages: 5 Posted: 15 Nov 2012
affiliation not provided to SSRN, affiliation not provided to SSRN and Universiti Utara Malaysia
Downloads 47 (391,797)

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Folksonomies, Web OPAC, Technology Acceptance Model, System Evaluation

7.

Enhancing UUM Library WEB OPAC with Folksonomies

1st International Conference on Behavioral and Social Science Research (ICBSSR 2012), Perak, Malaysia
Number of pages: 4 Posted: 21 Nov 2012
Raji Ridwan Adetunji, Adebambo Hameed Olusegun and Okere C.
Universiti Utara Malaysia, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 31 (454,450)

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Folksonomies, Web OPAC, General Research Methodology

8.

Folksonomies as an Adoptable Development of Library's Web OPAC: A Conceptual Discourse

Proceedings of International Conference on Behavioural & Social Science Research (ICBSSR), Kampar, Malaysia, 2012
Number of pages: 5 Posted: 16 Nov 2012
affiliation not provided to SSRN, affiliation not provided to SSRN and Universiti Utara Malaysia
Downloads 25 (484,444)

Abstract:

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folksonomies, web OPAC, subject search